CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Consumers live in a world where virtually all content is available in a digital form, from newspaper articles that can easily be read online, to affordable MP3 downloads that can be played on any PC or portable player; to user-generated videos as well as full-length TV episodes and movies that can be streamed or downloaded for free or on a rental or purchase basis from a variety of different sites.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Competitive Context
Market Segmentation
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Displays
TV Ownership Trends
Attitudes toward New Uses for TVs
PCs as Media Hubs
PC Entertainment Usage
Digital Video
On-demand: DVR, PPV, and VOD
Digital Audio
Audio Usage Behavior
Product Ownership
Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: DVD Player Ownership and DVD Purchasing
Appendix: Trade Associations
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