The U.S. OTC allergy remedy market is driven by a range of factors, preeminently the incidence of allergies, which afflict an estimated 50 million sufferers, according to the American Academy of Asthma Allergy & Immunology. The most important internal driver for sales of these products is the Rx-to-OTC switch of allergy remedies, which have infused the market with substantial revenue and aided growth between 2003 and 2008. Mintel’s ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Cold/Allergy/Sinus Tablets
Segment Performance—Cold/Allergy/Sinus Liquids
Segment Performance—Nasal Spray/Drops/Inhaler
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supercenters/Discount Department Stores, Warehouse Clubs
Retail Channels—Other Channels
Market Drivers
Natural channel/SPINS
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Allergies and Diagnosis
Medication and Side Effects
Spotlight on Outdoor Allergies
Allergy Medicine Attitudes and Concerns
Children and Allergies
Cluster Analysis—Prescriptors, Alternators, Counter Points
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Cold/Allergy/Sinus Tablets
Brand Share—Cold/Allergy/Sinus Liquids
Brand Share—Nasal Spray/Drops/Inhaler
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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The role of the child and elderly populations, which are specifically susceptible to allergies, and are forecast to increase in number in the coming years
