This report examines both the broader home improvement market and the narrowly defined DIY-only market, which excludes services and sales to professions. It focuses on how the home improvement market has been changing with the collapse of the housing market and the broader recessionary environment. Analysis of how retailers and suppliers are responding to this dramatic shift in the economy includes the rapidly growing “green” DIY market. It offers exclusive ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Paints, Wallpapering and Related Tools and Supplies
Segment Performance—Flooring
Segment Performance—Electrical Supplies, HVAC
Segment Performance—Plumbing
Segment Performance—Other DIY Products
Retail Channels
Retail Channels—Home Centers and Lumberyards
Retail Channels—Floor Covering Stores
Retail Channels—Hardware Stores
Retail Channels—Wall Covering and Paint Stores
Retail Channels—Lawn and Garden Equipment and Supplies
Retail Channels—Department Stores, Mass Merchandisers
Retail Channels—General Merchandise Stores
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Engagement in Home Improvement and Products Purchased
Who Undertook Home Improvement Projects
Retailers Used for DIY Purchases
Number and Type of DIY Projects
Attitudes towards DIY Projects Related to Resources and the Economy
Interest in Green and Energy Saving Products
Attitudes and Motivations—Where DIYers Seek Help and Information
Attitudes and Motivations—Those Who Don’t Undertake DIY Projects
Race and Ethnicity
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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Consumers’ overall DIY activity, including the type of projects being undertaken and products being purchased
