Heightened public awareness of the overweight/obesity epidemic in the US has helped to evolve the domestic light beer segment. The light beer segment reached a 60.8% share of total domestic beer volume sales with 4.4% growth from 2007-08. Meanwhile, the super premium and craft beer segment is the fastest growing domestic beer segment with a 13.6% increase in volume sales from 2007-08.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Light Beer
Segment Performance—Premium Beer
Segment Performance—Popular Beer
Segment Performance—Super-premium and Craft Beer
Segment Performance—Ice Beer
Retail Channels
Retail Channels—Beer, Wine and Liquor Stores
Retail Channels—Supermarkets
Retail Channels—Supercenters, Mass Merchandisers and Warehouse Clubs
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer: Beer Usage, Frequency of Use and Brands
Choice of Retail Channels to Purchase Beer
Light Beer Consumption
Loyalty to Types and Brands of Beer
Most Desired Attributes in Beer
Incidence and Reasons for Drinking More or Less Beer
Beer Purchasing Habits and Influence of Recession
Attitudes Toward Beer in Context with Peer Preference, Restaurants and Advertising
Attitude Towards Craft Beer
Impact of Race and Hispanic Origin
Light Beer Consumption
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Convenience Stores
Leading Companies
Brand Share—Light Beer
Brand Share—Premium Beer
Brand Share—Popular Beer
Brand Share—Super-premium and Craft Beer
Brand Share—Ice Beer
Brand Share—Malt Liquor
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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How have consolidations among leading beer companies in 2007-08 impacted segment share, brand share, and the competition
