The environmentally friendly products still represent only a small share of the wider $5 billion household cleaning product market. However, driven by a range of consumer concerns related to environmental health, allergies and chemicals in their homes, "green" cleaning products became the hot product in 2008.
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance—Overview
Segment Performance—Household Surface Cleaners
Segment Performance—Cleaning Cloths/Wipes
Segment Performance—Floor Cleaners/Wax Removers
Segment Performance—Rug/Upholstery/Fabric Cleaners
Retail Channels
Retail Channels—Supermarkets
Retail Channels—General Merchandise Stores
Retail Channels—Drugstores
Retail Channels—Natural Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Commitment and Attitudes towards Green Cleaning Products
Commitment to and Attitudes towards Child-Safe Cleaning Products
Qualities Sought in Green Cleaning Products
Allergies and Concern with Chemicals
Attitudes Related to Brands and Purchasing
Brand Preference
Analysis by Race and Ethnicity
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Household Surface Cleaners
Brand Share—Cleaning Cloths/Wipes
Brand Share—Floor Cleaners/Wax Removers
Brand Share—Rug/Upholstery Cleaners
Brand Qualities
Innovation and Innovators
Television Advertising Campaigns
Web Marketing
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Additional Charts
Appendix: Trade Associations
|
A profile of which consumer groups are most interested in environmentally-friendly products
