CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
This report explores the ice cream shop market—identifying key developments that are changing consumer habits and usage with consideration of the current economic climate and competitive threats.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
What’s Ordered at Ice Cream Shops
Reasons for Visiting
Factors Influencing Choice of Ice Cream Shop
Attitudes and Behaviors: Sampling and Flavor Preference
Attitudes and Behaviors: When Decision Is Made
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Tables—Dads and Moms
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Ice Cream Shop Analysis: Dairy Queen
Ice Cream Shop Analysis: Baskin-Robbins
Ice Cream Shop Analysis: Cold Stone Creamery
Brand Qualities
Advertising and Promotion
Innovations and Innovators
Ice Cream Usage and the Ice Cream Shop User
Leading Ice Cream Shops Used
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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