The ability of kids to influence household purchasing decisions is growing alongside the increasing number of kids in the US, especially young kids, who are more likely than older ones to frequently ask their parents to buy things for them. This report covers a range of important factors impacting kids’ pester power, including in-depth analysis of the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Demographics of Teens and Kids
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Who Has the Most Pester Power?
Venues of Influence
Online Influence
Top Allowance Earners
Pesterers’ Influence on Family Purchasing Decisions
Word-of-Mouth Potential of Pesterers
Favorite Activities of Pesterers
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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The unique roles played by youth demographics, including kids and teens, in influencing household (HH) purchases
