Gen X Finance - US - June 2009
Gen X Finance - US - June 2009

Gen Xers represent a prime target for financial services companies as they establish households, start raising families, buy homes, and plan for their children’s education and their own retirements. For decades, Baby Boomers have been in the limelight, but Gen Xers are set to take center stage. However, many firms are still focused on Baby Boomers, and others are eager to cater to the up and coming Gen Y ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

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Market Size and Forecast
Competitive Context
Marketing Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations