This report explores the bicycle market in the U.S. It provides insight into the external and internal factors affecting bike sales, consumption and ridership trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Mountain
Segment Performance—Hybrid
Segment Performance—Youth
Segment Performance—Comfort
Segment Performance—Road
Segment Performance—Cruiser
Segment Performance—Other
Retail Channels
Retail Channels—Sporting Goods Stores
Retail Channels—Supercenters, Discount Dept. Stores, and Warehouse Clubs
Retail Channels—Other
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Bicycle Ownership—Model
Bicycle Ownership—Make
Bicycle Usage—Reason for Riding
Bicycle Purchasing
Bicycle Spend
Bicycle Accessories
Bicycle Enthusiasm
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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What effects do rising gasoline costs and the economic downturn have on the overall market?
