This report explores the motorcycle and scooter market in the US. It provides insight into the external and internal factors affecting motorcycle and scooter sales, consumption, and ridership trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Segment Performance – On-Highway
Segment Performance – Off-Highway
Segment Performance – Scooters
Segment Performance – Dual-Purpose
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Motorcycles and Scooters – Ownership
Motorcycles and Scooters – Frequency of Usage
Motorcycles and Scooters – Retail Preference
Motorcycles – Type Owned
Motorcycles and Scooters – Other Vehicle Owned
Motorcycles – Brand Preference
Scooters – Brand Preference
Motorcycles and Scooters – Factors Influencing Purchase
Motorcycles and Scooters – Activity
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Harley-Davidson Motor Company
Brand Share – Honda Motor Company
Brand Share – Kawasaki Motors Corp., USA
Brand Share – Yamaha Motor Corp., USA
Brand Share – Suzuki Motor Corp.
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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What effects do rising gasoline costs and the economic downturn have on the overall market?
