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OUR RESEARCH METHODOLOGY
In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
African-American Beauty
Demographics of Today’s Black Woman
Black Women and Cosmetics
Fingers and Toes
Shopping for Cosmetics
Skin Care Insights
Black Women and Beauty Services
Black Women and the Media
Advertising Black Beauty Products
Cluster Analysis
Characteristics of the Black Consumer
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Black Beauty Websites and Blogs
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