This report provides a framework through which to view the affluent Black consumer from a cultural and generational viewpoint. It touches on several areas of elite Black culture that have an impact on how wealthy African Americans are often misunderstood by mainstream media and advertisers.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Black Consumer
The Affluent Black Consumer
Cosmetics and Toiletries
Apparel and Accessories
Electronics
Automotive
Premium Brand Liquor
Advertising of Premium Brands
Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Consumer Tables
Appendix: Prominent Black Churches and Organizations
Appendix: Ebony Fashion Fair Designers
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Attitudes of Blacks towards fashion and their presence in the fashion industry
