Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- Front-of-house cooking
- Food efficiency
- A focus on health
Market in Brief
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- Ethnic restaurants and takeaway sector faces tough times
- Food costs going through the roof
- Credit crunches sector
- Supermarket cheerleaders
- Immigration problems pose greatest threat
- Thai food is the emerging cuisine
Fast Forward Trends
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- Trend 1: Advertising Everywhere
- What’s it about?
- What does it mean?
- What next?
- Trend 2: Be Spontaneous
- What’s it about?
- What does it mean?
- What next?
- Trend 3: Bling Bling
- What’s it about?
- What does it mean?
- What next?
- What is Fast Forward Trends?
Internal Market Environment
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- Key points
- Food prices
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- Figure 1: Index of projected food crop price increases, 2007-15
- Credit crunch threatening expansion
- Cautious expenditure
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- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Supermarkets – friend or foe?
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- Figure 3: Consumer attitudes towards ready meals, February 2008
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- Figure 4: Price comparison between supermarket offerings and takeaways among different ethnic foods, 2008
- Thai food is the emerging cuisine
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- Figure 5: Ethnic food eaten nowadays, feburary 2007
- Healthy eating
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- Figure 6: Adults trying to slim, by gender, 1998-2007
- Immigration reforms threaten sector
- Not so crispy duck?
Broader Market Environment
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- Key points
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2003-13
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- Figure 8: Forecast adult population trends, by socio-economic group, 2003-13
- Figure 9: Forecast adult population trends, by lifestage, 2003-13
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- Figure 10: Trends in the age structure of the UK population, by gender, 2003-13
- Figure 11: UK household sizes, 2003-13
Competitive Context
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- Key points
- Ready meals
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- Figure 12: Types of ready meals used, 2007
- Cooking sauces
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- Figure 13: Types of cooking sauces used, 2003-07
- Competing for the leisure pound
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- Figure 14: Consumer expenditure on selected leisure goods and activities, 2002-07
- Spending priorities
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- Figure 15: Expenditure priorities, 2007 and 2008
Strengths and Weaknesses in the Market
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- Strengths
- Healthy Eating (for some)
- Supermarkets
- Weaknesses
- Food prices
- Immigration
- Economic downturn
Who’s Innovating?
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- Key points
- Alan Yau opens Cha Cha Moon
- Wagamama launches breakfast menu
- Birmingham to get a ‘Balti Academy’?
Market Size and Forecasts
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- Key points
- The eating out market as a whole
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- Figure 16: The UK market for eating out*, 2003-08
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- Figure 17: The UK market for eating out*, by sector, 2003-07
- Forecast of the total UK ethnic restaurants and takeaways market
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- Figure 18: Forecast of the total UK ethnic restaurants and takeaway sector, 2003-13
- Takeaways to fare better than restaurants
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- Figure 19: Forecast of the UK ethnic restaurants sector, 2003-13
- Figure 20: Forecast of the UK ethnic takeaways sector, 2003-13
- Factors used in forecast
Segment Performance
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- Key points
- Chinese
- Indian
- Thai
- Japanese
- Mexican
- Other ethnic food
Companies and Products
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- Key points
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- Figure 21: Top restaurant groups in UK, by number of outlets, 2006-07
- Indian
- The Bombay Bicycle Club
- Harlequin Restaurant Group
- Masala World
- Shere Kahn Group
- Other ethnic cuisine
- Chiquito – The Restaurant Group
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- Figure 22: The Restaurant Group, financial performance, 2007 and 2008
- Hakkasan Limited
- The Orchid Group
- Wagamama
- Yo! Sushi
Brand Communication and Promotion
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- Key points
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- Figure 23: Advertising expenditure on selected ethnic restaurant brands, by media type, year to 30 April 2008
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- Figure 24: Advertising expenditure on selected ethnic restaurant brands, 2003/04-2007/08 (year to 30 April)
Ethnic Outlets Visited
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- Key points
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- Figure 25: Ethnic outlets visited, January 2008
- Ethnic outlets visited: detailed demographics
- Chinese food popular across the board
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- Figure 26: Most popular ethnic outlets visited, by ethnic outlets visited, January 2008
- Asian food lovers stick together
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- Figure 27: Next most popular ethnic outlets visited, by ethnic outlets visited, January 2008
Attitudes towards Ethnic Restaurants
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- Key points
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- Figure 28: Attitudes towards ethnic restaurants, January 2008
- Attitudes towards ethnic restaurants: detailed demographics
- Thai food becoming the favourite alternative
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- Figure 29: Most popular attitudes towards ethnic restaurants, by ethnic outlets visited, January 2008
- Japanese restaurants under-utilised
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- Figure 30: Next most popular attitudes towards ethnic restaurants, by ethnic outlets visited, January 2008
- A reservoir of conservative diners
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- Figure 31: Most popular attitudes towards ethnic restaurants, by attitudes towards ethnic restaurants, January 2008
- Clear menus loosen up conservative consumers
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- Figure 32: Next most popular attitudes towards ethnic restaurants, by attitudes towards ethnic restaurants, January 2008
Menu Enticements
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- Key points
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- Figure 33: Future menu additions, January 2008
- Menu enticement: detailed demographics
- Conservative consumers seek reassurance
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- Figure 34: Most popular future menu additions, by ethnic outlets visited, January 2008
- Opportunity for fusion cooking
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- Figure 35: Next most popular future menu additions, by ethnic outlets visited, January 2008
- Healthy consumers more adventurous
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- Figure 36: Most popular future menu additions, by attitudes towards ethnic restaurants, January 2008
- Set menus are a popular choice
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- Figure 37: Next most popular future menu additions, by attitudes towards ethnic restaurants, January 2008
- Consumers want accurate dish descriptions
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- Figure 38: Most popular future menu additions, by future menu additions, January 2008
- Healthy set menus the way forward
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- Figure 39: Next most popular future menu additions, by future menu additions, January 2008
Ethnic Restaurants – Targeting Opportunities
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- Key points
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- Figure 40: Ethnic restaurant target groups, January 2008
- Experimenters (40% of respondents)
- Unconcerned (19% of respondents)
- Convenience motivated (13% of respondents)
- Habitual diners (28% of respondents)
Appendix: Ethnic Outlets Visited
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- Most popular ethnic outlets visited, by detailed demographics
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- Figure 41: Most popular ethnic outlets visited, by detailed demographics, January 2008
- Next most popular ethnic outlets visited, by detailed demographics
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- Figure 42: Next most popular ethnic outlets visited, by detailed demographics, January 2008
Appendix: Attitudes towards Ethnic Restaurants
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- Most popular attitudes towards ethnic restaurants, by detailed demographics
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- Figure 43: Most popular attitudes towards ethnic restaurants, by detailed demographics, January 2008
- Next most popular attitudes towards ethnic restaurants, by detailed demographics
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- Figure 44: Next most popular attitudes towards ethnic restaurants, by detailed demographics, January 2008
Appendix: Menu Enticements
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- Most popular future menu additions, by detailed demographics
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- Figure 45: Most popular future menu additions, by detailed demographics, January 2008
- Next most popular future menu additions, by detailed demographics
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- Figure 46: Next most popular future menu additions, by detailed demographics, January 2008
Appendix: Ethnic Restaurants – Targeting Opportunities
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- Figure 47: Ethnic restaurants target groups, by detailed demographics, January 2008
- Ethnic restaurant target groups, by ethnic outlets visited in the last three months
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- Figure 48: Ethnic restaurant target groups, by ethnic outlets used in the last three months, January 2008
- Ethnic restaurant target groups, by attitudes towards ethnic restaurants
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- Figure 49: Ethnic restaurant target groups, by attitudes towards ethnic restaurants, January 2008
- Ethnic restaurant target groups, by menu enticements
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- Figure 50: Ethnic restaurant target groups, by menu enticements, January 2008
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