Table of Contents
Issues in the Market
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- Key themes
- Definitions
- Abbreviations
Insights and Opportunities
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- Dry cleaning is good for the environment
- Developing routine use
- The young have potential
Fast Forward Trends
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- Trend 1: Brand Cooperation
- Definition
- What next?
- Trend 2: Stress Society
- Definition
- What next?
Market in Brief
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- A market slowing down
- Market becomes more competitive
- Environmental constraints
- Industry restructures
- Promotions are limited
- Negative attitudes towards dry cleaning
- Accentuate the positive
- The future
Internal Market Environment
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- Key points
- Less formal work clothing
- More value clothing
- Shoes also reduce in average price
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- Figure 1: Average prices for footwear, UK, 2002-07
- Shift to casual shoes
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- Figure 2: Types of footwear purchase, by value, 2007
- Stain-resistant fabrics
- More stringent environmental controls
- Rising oil prices put pressure on dry cleaners
Broader Market Environment
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- Key points
- Slower consumer expenditure to hit dry cleaning
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- Figure 3: Trends in PDI and consumer expenditure, 2003-13
- Age and social class changes favour dry cleaning
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- Figure 4: Trends in UK population, by age, 2003-13
- Figure 5: Forecast adult population trends, by socio-economic group, 2003-13
- Smoking ban reduces cleaning demand
- Environmental concerns
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- Figure 6: Agreement with selected lifestyle statements about the environment, 2002-08
Competitive Context
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- Key points
- Clothing outstrips dry cleaning
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- Figure 7: UK clothing and footwear market and dry cleaning market, 2003-07
- Dry cleaning lags household detergents
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- Figure 8: Market value of dry cleaning and clothes-washing detergents, 2003-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Solvent improvement
- New home dry cleaning products
- Dry cleaning faces challenge from ‘waterless’ washing
- Dry cleaning as an advertising medium
Market Value and Forecast
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- Key points
- Dry cleaning in decline
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- Figure 9: UK retail dry cleaning market, by value, 2003-08, forecast 2009-13
- Short-term decline…
- Factors used in the forecast
- Wider repair and services market more buoyant
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- Figure 10: UK retail market for dry cleaning and other household retail services*, by value, 2003-08
- The future
Segment Performance
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- Key points
- Clothes care is major part of market
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- Figure 11: Segmentation of the UK retail market for household retail services, £m, 2007
- Laundry and clothes care
- Shoe repairs market more variable
- Other repair services
Market Share
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- Key points
- Restructuring drives brand share changes
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- Figure 12: Brand shares in the dry cleaning market, 2003-07
- Morrisons continues the Safeway tradition
Companies and Products
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- Key points
- Few multiple operators
- National dry cleaners
- Johnson Service Group
- Timpson
- Regional chains
- American Dry Cleaning Company
- Barker Group
- Munro (Bowie Castlebank)
- White Knight Laundry and Dry Cleaning
- Specialist services
Brand Communication and Promotion
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- Key points
- Advertising spend is low
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- Figure 13: Advertising spend by dry cleaners, 2004-07
- Below the line the main promotional vehicle
Channels to Market
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- Key points
- Outlet numbers continue to decline
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- Figure 14: Estimated number of dry cleaners, by fascia, 2003-07
- Out-of-town locations perform best
Usage of Dry Cleaning and Other Household Services
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- Key points
- Introduction
- Majority are non-users
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- Figure 15: Frequency of usage of dry cleaners, 2000-08
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- Figure 16: Demographic profile of high-frequency users of dry cleaners, by gender, age and socio-economic group, May 2008
- Suits continue as main dry clean item
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- Figure 17: Items taken to dry cleaners and other dry cleaning services used in the last 12 months, May 2008
- Majority of consumers use other services
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- Figure 18: Other household retail services used in the last 12 months, May 2008
Attitudes Towards Dry Cleaning Services
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- Key points
- Introduction
- Negative attitudes towards dry cleaning
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- Figure 19: Attitudes towards dry cleaning services, May 2008
- So what’s the point of dry cleaning?
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- Figure 20: Attitudes towards dry cleaning services, by frequency of using dry cleaners, May 2008
- Who saves time with dry cleaning?
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- Figure 21: Agreement with the statement that dry cleaning frees up time to spend on other things, by age, socio-economic group, lifestage and presence of children, May 2008
- Avoiding the ironing
- Dry cleaning not needed
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- Figure 22: Agreement with the statement that most clothes are suitable for washing machines, by gender and lifestage, May 2008
- More accessibility required
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- Figure 23: Agreement with the statement ‘It’s a pain taking clothes to dry cleaners’, by age and socio-economic group, May 2008
Dry Cleaning Consumer Typologies
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- Key points
- Dry cleaners are unloved
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- Figure 24: Consumer types in the dry cleaning market, May 2008
- Few usage differences
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- Figure 25: Dry cleaning typologies and frequency of usage, May 2008
- Existing customers offer more potential
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- Figure 26: Consumer groups, by type of service used, May 2008
- Dry cleaners and other ancillary services
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- Figure 27: Numbers of ancilliary services used, by frequency of dry cleaning, May 2008
Appendix: Usage of Dry Cleaning and Other Household Services
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- Figure 28: Frequency of usage of dry cleaners, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008
- Figure 29: Items taken to dry cleaners and other dry cleaning services used in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008
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- Figure 30: Other household retail services used in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008
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Appendix: Attitudes Towards Dry Cleaning Services
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- Figure 31: Attitudes towards dry cleaning services, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008
- Figure 32: Attitudes towards dry cleaning services, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008
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- Figure 33: Attitudes towards dry cleaning services, by frequency of using dry cleaners, May 2008
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Appendix: Dry Cleaning Consumer Typologies
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- Figure 34: Dry cleaning typologies – Love Haters attitudes, May 2008
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- Figure 35: Dry cleaning typologies – Home Washers’ attitudes, May 2008
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- Figure 36: Dry cleaning typologies – Potentials’ attitudes, May 2008
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- Figure 37: Numbers of dry cleaning services used, May 2008
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- Figure 38: Numbers of dry cleaning clothing and non-clothing dry cleaning services used, May 2008
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- Figure 39: Number and type of dry cleaning clothing and non-clothing services used, by dry cleaning typologies, May 2008
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- Figure 40: Attitudes towards repairs, by dry cleaning typologies, May 2008
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- Figure 41: Attitudes towards repairs, by dry cleaning services used, May 2008
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- Figure 42: Repair services used, by frequency of usage of dry cleaners, May 2008
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- Figure 43: Demand for ancilliary services, May 2008
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- Figure 44: Numbers of ancilliary services used, by dry cleaning typologies, May 2008
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- Figure 45: Numbers of ancilliary services used, by dry cleaning services used, May 2008
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- Figure 46: Ancillary services used, by dry cleaning typologies, May 2008
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- Figure 47: Ancillary services used, by frequency of usage of dry cleaners, May 2008
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- Figure 48: Ancillary services used, by dry cleaning services used, May 2008
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