Table of Contents
Issues in the Market
-
- Definition
- Abbreviations
Market in Brief
-
- Market size
- Market conditions
- Ease of ordering
- Media blows
- Shifting attitudes
- Shifting tastes
- Staying in
Insights and Opportunities
-
- Broaden the appeal
- Increase ordering
- Technology will drive growth
Fast Forward Trends
-
- Trend 1: Brand Experience
- What’s it about?
- What’s it mean
- What next?
- Trend 2: Home of the Senses
- What’s it about?
- What’s it mean
- What next?
- Trend 3: Bling Bling
- What’s it about?
- What’s it mean
- What next?
- What is Fast Forward Trends?
Internal Market Environment
-
- Key points
- Takeaways still popular
-
- Figure 1: Consumption of takeaway foods in the last 12 months, 2003-07
- When the chips are down
-
- Figure 2: Types of takeaway outlets visited, 2003-07
- Fast food on a go slow
-
- Figure 3: Frequency of eating in at fast food restaurants in the last 12 months, 2003-07
- Restaurant uprising
-
- Figure 4: Frequency of eating out at restaurants in the last 12 months, 2003-07
- Increasingly adventurous consumers
-
- Figure 5: Types of restaurants visited in the last three months, 2003-07
- Changing consumer attitudes
-
- Figure 6: Agreement with lifestyle statements, 2003-07
- Increasingly adventurous taste buds
-
- Figure 7: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other lifestyle statements, 2007
- Home delivery outlets need to keep up with wider food trends
-
- Figure 8: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other lifestyle statements, 2007
-
- Figure 9: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other lifestyle statements, 2007
- Bad publicity
- Good publicity
- Legislation
- Immigration clampdown
- Scores on the doors
- Spending more dough
- Is packaging an issue – in our new green world?
Broader Market Environment
-
- Key points
- Stagflation
-
- Figure 10: Trends in personal disposable income and consumer expenditure, 2003-13
-
- Figure 11: Forecast adult population trends, by socio-economic group, 2003-13
-
- Figure 12: Forecast adult population trends, by lifestage, 2001-13
-
- Figure 13: Trends in the age structure of the UK population, by gender, 2003-13
- Time is a premium
-
- Figure 14: Working population, 2003-13
- Figure 15: Amount of time spent on occupation on an average working day, 2003-07
- Meal for one
-
- Figure 16: UK household sizes, 2003-13
- GB online
-
- Figure 17: Internet penetration at home/work/place of study or elsewhere, 2003-08
-
- Figure 18: Mobile phone ownership, 2003-07
Strengths and Weaknesses in the Market
-
- Strengths
- Skill, will and time
- E-commerce
- Cost control
- Economy
- Weaknesses
- Rising costs
- Fragmented market
- Image
- Ageing population
Competitive Context
-
- Key points
- Spend, spend, spend
-
- Figure 19: Expenditure priorities, 2007 and 2008
- Eating out
-
- Figure 20: The UK market for eating out 2003-13
-
- Figure 21: The UK market for eating out, * by sector, 2003-07
- Ready, steady, heat
Who's Innovating?
-
- Key points
- Flavoured oils
- Ice cold dough
- Improving delivery efficiency
- New entrant
- Inspiration from the US
Market Size and Forecast
-
- Key points
- Resilient but not immune to market changes
-
- Figure 22: UK home delivery market size, 2003-13
- Past
- Present
- Future
- Factors used in forecast
Segment Performance
-
- Key points
- Consumers hooked on convenience
-
- Figure 23: UK home delivery market, by sector, 2006 and 2008
- Pizza
- Chinese
- Indian
- Fish and chips
- Other ethnic and fast food
- Burgers
Brand Communication and Promotion
-
- Key points
-
- Figure 24: Advertising expenditure of selected home delivery brands, 01-Apr-07 to 31-Mar-08
- TV rules
- The direct approach
- Regional solutions
- New tech, old tech
-
- Figure 25: Advertising expenditure of selected home delivery brands, 2003-08
Companies and Products
-
- Key points
-
- Figure 26: Operators by number of outlets and turnover, 2008
- Pizza home delivery brands
- Domino’s Pizza Group Ltd
-
- Figure 27: Number of outlets for Domino’s Pizza UK & IRL, 2003-07
-
- Figure 28: Key financial data for Domino’s Pizza UK & IRL, 2005-07
- easyPizza (UK) Ltd
- Pizza Hut (Yum! Brands Inc)
-
- Figure 29: Key financial data for Pizza Hut (UK) Ltd, 2003-06
- Ethnic and other home delivery
- Clapham House Group plc
-
- Figure 30: Key financial data for Clapham House Group Plc, 2005-08
- Deliverance
-
- Figure 31: Key financial data for Deliverance Plc, 2005-06
- Harlequin Restaurant Group
- YO! Sushi
-
- Figure 32: Key financial data for YO! Sushi, 2007-08
- Internet portals
- Just-Eat.co.uk
- Room Service
Brand Elements
-
- Brand Map
-
- Figure 33: Attitudes and usage of pizza home delivery/restaurant brands, January 2008
- Pizza Hut
- What the brand is trying to achieve
- What the consumer thinks
-
- Figure 34: Attitudes towards the Pizza Hut brand, January 2008
- Domino’s Pizza
- What the brand is trying to achieve
- What the consumer thinks
-
- Figure 35: Attitudes towards the Domino’s Pizza brand, January 2008
- PizzaExpress
- What the brand is trying to achieve
- What the consumer thinks
-
- Figure 36: Attitudes towards the PizzaExpress brand, January 2008
- Caffé Uno
- What the brand is trying to achieve
- What the consumer thinks
-
- Figure 37: Attitudes towards the Caffé Uno brand, January 2008
- Zizzi
- What the brand is trying to achieve
- What the consumer thinks
-
- Figure 38: Attitudes towards the Zizzi brand, January 2008
- Brand Qualities of pizza restaurant/home delivery brands
- Pizza Hut by far the friendliest and most accessible
-
- Figure 39: Word associations of various pizza restaurant/home delivery brands, January 2008
- Experience of pizza restaurant/home delivery brands
- Pizza Hut dominates the market
-
- Figure 40: Consumer usage of various pizza restaurant/home delivery brands, January 2008
- Brand intentions for pizza restaurant/home delivery brands
- More brand knowledge – more loyalty
-
- Figure 41: Intentions of various pizza restaurant/home delivery brands, January 2008
- Brand momentum for pizza restaurant/home delivery brands
- So laid back that they’re going backwards?
-
- Figure 42: Momentum of various pizza restaurant/home delivery brands, January 2008
- Brand satisfaction for pizza restaurant/home delivery brands
- Painfully average
-
- Figure 43: Satisfaction of various pizza restaurant/home delivery brands, January 2008
- Brand commitment to pizza restaurant/home delivery brands
- Likeable but not deserving of loyalty
-
- Figure 44: Commitment to various pizza restaurant/home delivery brands, January 2008
- Round up
Types of Home Delivery Outlets Used
-
- Key points
-
- Figure 45: Types of home delivery outlets used, 2006-08
Frequency of Ordering a Home Delivery
-
- Key points
-
- Figure 46: Frequency of ordering a home delivery, May 2008
- Frequent customers buy lower cost meals
-
- Figure 47: Frequency of ordering a home delivery, by types of home delivery outlets used, May 2008
Attitudes Towards Home Delivery
-
- Key points
- Consumer lassitude
-
- Figure 48: Attitudes towards home delivery, 2006-08
- Chinese and Indian meals make a nice change from the normal home cooking
-
- Figure 49: Attitudes towards home delivery, by types of home delivery outlets used, May 2008
- Most frequent customers plan to make cut backs
-
- Figure 50: Attitudes towards home delivery outlets, by frequency of ordering a home delivery, May 2008
- Impulsive behaviour may be curtailed
-
- Figure 51: Attitudes towards home delivery, by attitudes towards home delivery, May 2008
Home Delivery – Targeting Opportunities
-
- Key points
- Number of different types of home delivery used
-
- Figure 52: Usage of home delivery outlets in the last three months, May 2008
-
- Figure 53: Loyalty to home delivery outlets, May 2008
- Figure 54: Usage of home delivery outlets in the last three months, by types used, May 2008
-
- Figure 55: Usage of home delivery outlets in the last three months, by types used, May 2008
- Figure 56: Frequency of using home delivery outlets, May 2008
-
- Figure 57: Usage of home delivery outlets in the last three months, by agreement with attitudes towards home deliveries, May 2008
- Number of days between ordering
-
- Figure 58: Average number of days between ordering home deliveries, 2006-08
-
- Figure 59: Average number of days between ordering home deliveries, May 2008
Appendix: Types of Home Delivery Outlets Used
-
-
- Figure 60: Types of home delivery outlets used, by detailed demographics, May 2008
-
Appendix: Frequency of Ordering a Home Delivery
-
-
- Figure 61: Frequency of ordering a home delivery, by detailed demographics, January 2008
-
Appendix: Attitudes Towards Home Delivery
-
-
- Figure 62: Attitudes towards home delivery, by detailed demographics, May 2008
-
Appendix: Home Delivery – Targeting Opportunities
-
- Number of different types of home delivery used
-
- Figure 63: Usage of home delivery outlets in the last three months, by demographics, 2008
- Average number of days between ordering
-
- Figure 64: Average number of days between ordering home deliveries, 2006-08
Back to top