Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The drinkers
- Spending on alcohol away from home is declining
- Hope for the premium market
- Shifting preferences
- Key demographics
- Product trends
- The future
Insights and Opportunities
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- Key points
- Educate the patrons... and the servers
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- Figure 1: How drink choices are made, April 2008
- Make mine a health booster
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- Figure 2: Reasons for buying functional beverages, September 2006
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- Figure 3: Attitudes about drinking, by age, April 2008
- Fall off the “boring” beer band wagon
- Source locally
Fast Forward Trends
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- Nomadic Exploration
- Experience above all
- Learning Through Play
Market Size and Spending Patterns
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- Key points
- Total on-premise sales of alcoholic drinks at drinking and eating places
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- Figure 4: Total on-premise sales of alcoholic drinks at drinking and eating places, 2001-12
- Total on-premise sales of alcoholic drinks at drinking places
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- Figure 5: Total on-premise sales of alcoholic drinks at drinking places, 2001-12
- Total on-premise sales of alcoholic drinks at eating places
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- Figure 6: Total on-premise sales of alcoholic drinks at eating places, 2001-12
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- Figure 7: Amount spent per week on alcoholic beverages at a bar or restaurant, by gender, April 2008
Segmentation
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- Key points
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- Figure 8: Self-assessment of drinking habits, April 2008
- Self-assessment of type of drinker
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- Figure 9: Self-assessment of drinking habits, by topline and age, April 2008
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- Figure 10: Self-assessment of drinking habits, by topline and household income, April 2008
- Top picks: Beer, wine and spirits, by types of drinker
- Types of alcohol consumed in bars
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- Figure 11: Types of alcohol consumed in bars, by type of drinker, April 2008
- Types of alcohol consumed in restaurants
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- Figure 12: Types of alcohol consumed in restaurants, by type of drinker, April 2008
- Distilled spirits
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- Figure 13: Distilled spirit picks, by type of drinker, April 2008
- Wine
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- Figure 14: Wine picks, by type of drinker, April 2008
- Beer
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- Figure 15: Beer picks, by type of drinker, April 2008
- How drink choices are made
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- Figure 16: How drink choices are made, by type of drinker, April 2008
- Amount spent on alcoholic beverages
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- Figure 17: Amount spent per week on alcoholic beverages at a bar or restaurant, by type of drinker, April 2008
- Increases/decreases in alcohol consumption
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- Figure 18: Increases/decreases in alcohol consumption, by type of drinker, April 2008
- Attitudes about drinking
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- Figure 19: Attitudes about drinking, by type of drinker, April 2008
Decision Making Drivers
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- Key points
- People drinking less
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- Figure 20: Increases/decreases in alcohol consumption, by age, April 2008
- Figure 21: Increases/decreases in alcohol consumption, by household income, April 2008
- But drinking better
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- Figure 22: Total U.S. volume sales of craft beer, 2004-07
- Figure 23: Frequency of drinking microbrewed beer, by age, 2005 and 2007
- Health concerns
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- Figure 24: Percentage of population who are overweight or obese, 20-74 years of age, 1988-2004
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- Figure 25: Attitudes about drinking, by age, April 2008
- The impacts of recessionary pressures
- Restaurant and bar trips on the decline
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- Figure 26: Spending at restaurants compared to last year, January 2008
- Figure 27: Ways consumers have cut down on restaurant spending, January 2008
- Rising cost of raw materials
- Smoking bans
- Stepped up DUI/DWI enforcement
Who Drinks What and Where
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- Key points
- Introduction
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- Figure 28: Trends in preferred drinks, among those aged 21-29, 1992-2005
- Figure 29: Total on premise dollar sales and market share for beer, distilled spirits and wine, 2001-07
- Types of alcohol consumed in bars and restaurants
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- Figure 30: Types of alcohol consumed in bars and restaurants, by frequency, April 2008
- Top picks: Beer, wine and spirits
- Beer
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- Figure 31: Top beer choices, by gender, April 2008
- Spirits
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- Figure 32: Top spirit choices, by gender, April 2008
- Wine
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- Figure 33: Top wine choices, by gender, April 2008
- Alcohol consumed in bars
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- Figure 34: Total dollar sales and market share for beer, distilled spirits and wine sold in bars, 2001-07
- Alcohol consumed in restaurants
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- Figure 35: Total dollar sales and market share for beer, distilled spirits and wine sold in restaurants, 2001-07
- How drink choices are made
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- Figure 36: How drink choices are made, by gender, April 2008
- Attitudes about drinking
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- Figure 37: Attitudes about drinking, by gender, April 2008
Key Demographics
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- Key points
- Age
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- Figure 38: U.S. population of adults aged 21 and over, 2002-12
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- Figure 39: Percentage of each age group who had 5 or more drinks in a day at least once in the past year, January-September 2007
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- Figure 40: Self-assessment of drinking habits, by topline and age, April 2008
- Figure 41: Amount spent per week on alcoholic beverages at a bar or restaurant, by age, April 2008
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- Figure 42: Top beer choices, by age, April 2008
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- Figure 43: Top distilled spirit choices, by age, April 2008
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- Figure 44: Top wine choices, by age, April 2008
- Alcohol consumed in bars
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- Figure 45: Alcohol consumption in bars, by age, April 2008
- Alcohol consumed in restaurants
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- Figure 46: Alcohol consumption in restaurants, by age, April 2008
- Attitudes about drinking
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- Figure 47: Attitudes about drinking, by age, April 2008
- Race and ethnicity
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- Figure 48: Population by race and Hispanic origin, 2002-12
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- Figure 49: Incidence and frequency of drinking regular domestic beer, light beer, and imported beer among Hispanics, 2003 and 2007
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- Figure 50: Alcohol consumed in bars, by race/Hispanic origin, April 2008
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- Figure 51: Alcohol consumed in restaurants, by race/Hispanic origin, April 2008
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- Figure 52: Top distilled spirit choices, by race/Hispanic origin, April 2008
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- Figure 53: Top wine choices, by race/Hispanic origin, April 2008
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- Figure 54: Top beer choices, by age, April 2008
- Attitudes about drinking
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- Figure 55: Attitudes about drinking, by age, April 2008
- How drink choices are made
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- Figure 56: How drink choices are made, by gender, April 2008
Innovation and Innovators
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- Key points
- Innovations
- Beer
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- Figure 57: New beer product introduction, 2007-08
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- Figure 58: Beer introduction innovations, 2007-08
- Cider and malt beverages
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- Figure 59: Beer introduction innovations, 2007-08
- Spirits
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- Figure 60: Spirits introduction innovations, 2007-08
- Wine
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- Figure 61: Wine introduction innovations, 2007-08
- Innovators
- Houlihan’s
- Houlihan’s Menu
- Beer
- Cocktails
- Wine
- Red Red Wine
- White Vino
- Brixx Pizza
- Beers
- Wine
- Evans Street Station
- Beer
- Cocktails
- Coffee drinks
Cluster Analysis
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- Insight
- Mixer Mavens
- Loyal Savers
- High Rollers
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- Figure 62: Bar and restaurant drinkers clusters, April 2008
- Figure 63: Which of the following best describes your attitudes about drinking alcoholic beverages in bars and restaurants? by bar and restaurant drinkers clusters, April 2008
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- Figure 64: How do you decide what alcoholic beverage to drink at a bar or restaurant? by bar and restaurant drinkers clusters, April 2008
- Figure 65: How much do you spend on alcoholic beverages at a bar or restaurant per week? by bar and restaurant drinkers clusters, April 2008
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- Figure 66: Compared to a few years ago, do you…? by bar and restaurant drinkers clusters, April 2008
- Figure 67: What types of beer do you drink at bars and restaurants? by bar and restaurant drinkers clusters, April 2008
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- Figure 68: Qqqq by bar and restaurant drinkers clusters, April 2008
- Figure 69: What type of distilled spirits do you drink most often at bars and restaurants? by bar and restaurant drinkers clusters, April 2008
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- Figure 70: Please tell us whether you agree with the following statements by bar and restaurant drinkers clusters, April 2008
- Figure 71: Bar and restaurant drinkers clusters by gender, April 2008
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- Figure 72: Bar and restaurant drinkers clusters by age group, April 2008
- Figure 73: Bar and restaurant drinkers clusters by income group, April 2008
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- Figure 74: Bar and restaurant drinkers clusters by race, April 2008
- Figure 75: Bar and restaurant drinkers clusters by Hispanic origin, April 2008
- Methodology
Custom Consumer Groups
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- Male and age
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- Figure 76: Types of alcohol consumed at bars and restaurants, by male and age, April 2008
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- Figure 77: Increases/decreases in alcohol consumption, by male and age, April 2008
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- Figure 78: Amount spent per week on alcoholic beverages at a bar or restaurant, by male and age, April 2008
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- Figure 79: How drink choices are made, by male and age, April 2008
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- Figure 80: Attitudes about drinking, by male and age, April 2008
Appendix: Other Useful Consumer Tables
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- Figure 81: Amount spent per week on alcoholic beverages at a bar or restaurant, by household income, April 2008
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- Figure 82: Top wine choices, by household income, April 2008
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- Figure 83: Beer consumption in bars, by gender, April 2008
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- Figure 84: Beer consumption in bars, by household income, April 2008
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- Figure 85: Wine consumption in bars, by gender, April 2008
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- Figure 86: Wine consumption in bars, by household income, April 2008
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- Figure 87: Liquor/Distilled spirits consumption in bars, by gender, April 2008
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- Figure 88: Liquor/Distilled spirits consumption in bars, by household income, April 2008
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- Figure 89: Beer consumption in restaurants, by gender, April 2008
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- Figure 90: Beer consumption in restaurants, by household income, April 2008
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- Figure 91: Beer consumption in restaurants, by region, April 2008
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- Figure 92: Wine consumption in restaurants, by gender, April 2008
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- Figure 93: Wine consumption in restaurants, by household income, April 2008
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- Figure 94: Wine consumption in restaurants, by region, April 2008
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- Figure 95: How drink choices are made, by age, April 2008
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- Figure 96: Attitudes about drinking, by household income, April 2008
- Hispanic/Not Hispanic and age
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- Figure 97: Types of alcohol consumed at bars and restaurants, by Hispanic/not Hispanic and age, April 2008
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- Figure 98: How drink choices are made, by Hispanic/not Hispanic and age, April 2008
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- Figure 99: Attitudes about drinking, by Hispanic/not Hispanic and age, April 2008
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- Figure 100: Increases/decreases in alcohol consumption, by male and age, April 2008
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- Figure 101: Amount spent per week on alcoholic beverages at a bar or restaurant, Hispanic/not Hispanic and age, April 2008
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- Figure 102: Distilled spirits consumed most often at bars and restaurants, by Hispanic/not Hispanic and age, April 2008
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- Figure 103: Wine consumed most often at bars and restaurants, by Hispanic/not Hispanic and age, April 2008
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- Figure 104: Beer consumed most often at bars and restaurants, by Hispanic/not Hispanic and age, April 2008
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Appendix: Trade Associations
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