Table of Contents
Issues in the Market
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- Key themes
- Definitions
- Labelling
Insights and Opportunities
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- Getting into the lunchbox
- Tie-in with the experts
- Novelty interest
- Box messages
Fast Forward Trends
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- Trend 1: Nostalgia
- What's it about?
- What we've seen
- Specifics
- What next?
- Trend 2: Perfecting the Details
- What's it about?
- What we've seen
- What next?
Market in Brief
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- Scrambled values
- Imports poach
- Pecking at marketing
- Cracking convenience
Internal Market Environment
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- Key points
- Eggs and health
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- Figure 1: Agreement with selected lifestyle statements, 2003-07
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- Figure 2: Selected positive and negative health attributes of eggs, 2007
- Food safety
- How to crack an egg
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- Figure 3: Agreement with selected lifestyle statements, 2003-07
- Production and provenance values
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- Figure 4: Agreement with selected lifestyle statements, 2003-07
Broader Market Environment
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- Key points
- UK snapshot
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- Figure 5: Affect of changing demographics on the UK population, 2007
- Soaring costs threaten supply
- Egg-stra pressures
- Campaigning media
Competitive Context
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- Key points
- The Full English
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- Figure 6: Opportunities and threats in the competing markets, 2002-07
- From egg box to lunchbox
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- Figure 7: Opportunities and threats in the competing markets, 2002-07
- Main meals for less
- Liquid egg
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Natural emphasis
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- Figure 8: NPD launches in the egg and egg products category, by company and product claim, April 2006-May 2008
- Hen breed highlights provenance
- ‘Eco-friendly’ eggs
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- Figure 9: NPD launches in the egg and egg products category, by storage and package material, April 2006-May 2008
- Egg-stra opportunities?
- Future potential in snacks
- How to boil an egg perfectly
Market Value and Forecast
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- Key points
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- Figure 10: UK retail sales of eggs, 2003-08
- Figure 11: Year-on-year percentage of change, 2004-08
- Volume falters
- Value soars
- The future
- Industry shifts
- Focus towards consumer benefits
- Debate could scare consumers
- Forecast
- Healthy value growth set to continue
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- Figure 12: forecast of UK retail sales of eggs, 2003-13
- Free range future
- Rising prices
- Factors used in the forecast
Segment Performance
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- Key points
- Egg ethics
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- Figure 13: UK retail volume sales of eggs by type, 2003-07
- Cracking inflation
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- Figure 14: UK retail value sales of eggs by type, 2005-07
- Retail rejects cages
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- Figure 15: Comparison of retail volume sales to total UK egg production, by production type, 2007
- Supersize eggs
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- Figure 16: UK retail volume sales of eggs, by size, 2005 and 2007
Product Positioning
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- Key points
- Congested price tiers
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- Figure 17: Price positioning in the egg market of selected products and brands, 2008
- Feed prices effects Organic
- Posh birds
- Brands use their brains!
- Cages and barns
- Price performance
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- Figure 18: UK retail sales of eggs, by price positioning, 2007
- Budget or ignorance?
Market Share
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- Key points
- Mirroring the market
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- Figure 19: Leading suppliers’ shares of the total UK egg market, 2003, 2005 and 2007
- Winners and losers
Companies and Products
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- Company profiles
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- Figure 20: Map of manufacturers and brands in the hen egg market, by leading supplier, 2008
- Noble Foods Ltd
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- Figure 21: Noble food brands, 2007
- Glenrath
- Fridays
- John Bowlers Eggs
- Oaklands
- Niche companies
- Clarence Court
- Geldard
- Sunny Hill Eggs
- Supercook
- Trade associations and other organisations
- British Egg Information Service (BEIS)
- Compassion in World Farming
- Freedom Foods
- Soil Association
Brand Communication and Promotion
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- Key points
- Eggstra support please
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- Figure 22: Main monitored advertising spend, 2004-07
- The Lion’s share
- Retailers dabble
Channels to Market
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- Key points
- Poaching sales
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- Figure 23: Sales of eggs, by outlet type, 2003, 2005 and 2007
- Breaking into the multiples
- Breaking out of cages
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- Figure 24: Volume shares of egg-production system, by retailer, April 2006-March 2007
- Heads up for food manufacturers
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- Figure 25: Retailer policy towards cage-free, in own-label eggs and processed foods, March 2007
The Consumer – Attitudes towards Eggs
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- Key points
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- Figure 26: Attitudes to eggs, April 2008
- Emphasise eggcellence
- Which demographics to target?
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- Figure 27: +/- % point average for male, pre-/no family and single-person households on selected usage statements on eggs, April 2008
- Grab a share of the lunchbox
- Beyond quality to welfare
- Over-egged issues
The Consumer – Free-range Purchasing Habits
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- Key points
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- Figure 28: Free-range purchasing habits, April 2008
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- Figure 29: Free-range purchasing habits, by gender, socio-economic status and lifestage, April 2008
- Loyal to ethics
- Scrambled fixtures?
- Ethics have a price
The Consumer – Attitudes to Free-range
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- Key points
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- Figure 30: Attitudes to free-range eggs, April 2008
- Hard to crack
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- Figure 31: +/- % point average for solus users of free-range eggs and non-users of free-range eggs on selected usage statements on eggs, April 2008
- Perceived benefits for trading-up
- Ethical passions need to be transmitted
- Safety beliefs
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- Figure 32: Average age of respondents by agreement with statements about free-range and organic eggs, April 2008
- Older and wiser?
Appendix
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- Advertising data
- Abbreviations
Appendix- Issues in the Market
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- Figure 33: Comparison of hen laying systems
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Appendix – Broader Market Environment
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- Figure 34: Socio-economic groups of the UK population, 2003-13
- Figure 35: UK population by aged group, 2003-13
- Figure 36: Shares of household size in the UK population, 2003, 2008 and 2013
- Figure 37: Foreign trade in shell eggs, 2003-07
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Appendix – Segment Performance
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- Figure 38: UK retail volume sales of eggs, by size, 2003, 2005 and 2007
- Figure 39: UK retail value sales of eggs, by size, 2005-07
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Appendix: The Consumer – Attitudes to Eggs
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- Figure 40: Attitudes to eggs, by detailed demographics, April 2008
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- Figure 41: Attitudes to eggs, by detailed demographics, April 2008
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- Figure 42: Attitudes to eggs, by detailed demographics, April 2008
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Appendix: The Consumer – Free-range Purchasing Habits
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- Figure 43: Free-range eggs purchasing habits, April 2008
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Appendix: The Consumer – Attitudes to Free-range
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- Figure 44: Attitudes to free-range eggs, by detailed demographics, April 2008
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- Figure 45: Attitudes to free-range eggs, by detailed demographics, April 2008
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