Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- In with the new
- Indoor fireworks
- Fun for over-40s
- Spanish for the day
Market in Brief
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- Bank holiday balance
- Over-45s the biggest “Stay at Home-ers”
- Carnival time
- I’m dreaming of a green Christmas
- Bottom of the league
- Cry God for Harry, England & St George!
Fast Forward Trends
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- Trend 1: Slow it all down
- What’s it about?
- Observations
- What next?
- Trend 2: Sundays – not what they used to be
- What’s it about?
- Observations
- What next?
Internal Market Environment
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- Key points
- A brief history of bank holidays
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- Figure 1: Current British bank holidays
- Complications, complications…
- New bank holiday campaigns
- Care in the community
- From cricket to curry
- Selling England by the pound
- Pros and cons of a new bank holiday
- Bank holiday trading laws
- The bank holiday workers
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- Figure 2: Bank holiday working August 2007 – May Day 2008
- Market sizes
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- Figure 3: Market size trends for selected activities, 2003-07
- Key sector trends
- Gardening/DIY
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- Figure 4: Trends for ownership of garden/allottment and garden centre activity, 2003-07
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- Figure 5: Trends for DIY use and spend, 2003-07
- Food retail
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- Figure 6: Trends for food shopping habits, 2005-07
- Eating/drinking in and out of home
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- Figure 7: Trends for eating out and pub/club visiting in the last 12 months, 2003-07
- Holidays
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- Figure 8: Trends for holiday/travel behaviour, 2003-07
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- Figure 9: Estimated overseas holiday visits on bank holidays in 2007
- Cultural events
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- Figure 10: Trends for type of leisure days out, 2003-07
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- Figure 11: Trends for attending cultural events, 2003-07
Broader Market Environment
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- Key points
- Spectre of stagflation
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- Figure 12: GfK NOP Consumer confidence index. May 2007-April 2008
- Figure 13: Trends in personal disposable income and consumer expenditure, 2003-13
- Top and bottom shopping
- Hols still top of consumer pops
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- Figure 14: UK spending priorities for year ahead, January 2005-08
- Population trends
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- Figure 15: Trends in the age structure of the UK population, by gender, 2003-13
- Third age challenge
- Bank holiday bingers
- ABs fight off austerity
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- Figure 16: Forecast adult population trends, by socio-economic group, 2003-13
- Domestic boost
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- Figure 17: Annual average exchange rates for Sterling, 2002-07
- Road rage
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- Figure 18: Licensed cars in Great Britain, 1997-2007
- Rail on track
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- Figure 19: Proportion of rail journeys made for leisure purposes, 2006/07
- Trains versus planes at home
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- Figure 20: Long distance domestic rail vs domestic airline passengers 2001/02-2006/07
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- Figure 21: Cheapest available Standard Class return tickets based on family of four with family railcard as at 25 April 2008
- Figure 22: Cheapest available Standard Class return tickets based on couple without railcard as at 25 April 2008
- Green bank holiday travel
- Overseas travel modes
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- Figure 23: Volume of holiday visits abroad by UK residents, by mode of travel, 2003-07
- Long hours culture?
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- Figure 24: Mean full-time weekly working hours 1997-2007
- Work-life balance
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- Figure 25: Percentage of workers whose usual weekly hours are 45 or more, May-July 1993-2007*
- Time bandits
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- Figure 26: Agreement with work/motivation statements, 2003-07
- Living for the workend
- Wet weekend
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- Figure 27: Average annual temperatures in Central England, during potential bank holiday months, 1700-2007.
Bank Holidays
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- Key points
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- Figure 28: The top six activities undertaken by consumers in Britain on bank holidays
- What are the defining characteristics of specific British bank holidays?
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- Figure 29: Activities undertaken on bank holidays, May 2008
- Bank holidays overview
- Bank holidays vs normal weekends
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- Figure 30: Leisure activities undertaken at the weekend, September 2007
- Bank holiday breakdown
- May Day weekend
- Easter weekend
- Christmas Day/Boxing Day/New Year’s Day
- August bank holiday weekend
- Bank holidays lead to sales uplift
- Analysis of “bank holiday effect” on retail sales
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- Figure 31: Effect of March and April bank holidays on sales of key retail sectors
- Conclusion
Case Studies – UK vs the Rest of the World
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- Key points
- How do British bank holidays compare to overseas?
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- Figure 32: Comparison of EU public holiday and minimum statutory leave entitlements
- Rock bottom with Romania
- Take it to the bridge
- One-off public holidays
- The meaning of public holidays
Case Studies – Country by Country
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- Spain
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- Figure 33: Spanish public holidays
- France
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- Figure 34: French public holidays
- United States
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- Figure 35: US public holidays
- Japan
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- Figure 36: Japanese public holidays
Case Studies – Targeting the Consumer
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- Key points
- Advertising activity
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- Figure 37: Index of advertising spend around bank holiday periods, by key sectors, 2007
- Magners
- Coca-Cola
- Thomas Cook
- DIY miscellaneous
- Enjoy England
- English Heritage
The Consumer – Who Does What on Bank Holidays?
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- Key points
- Watching TV
- Spending time on the computer/Internet
- Relaxing at home
- Gardening
- Pubs, bars and restaurants
- Visiting family and friends (VFR)
- Walking/cycling in the countryside/green spaces
- DIY
- Bank holiday shopping habits
- Video/computer gaming
- Family entertainment days out
- Entertaining at home
- Cultural events
What Are Bank Holidays For?
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- Key points
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- Figure 38: Attitudes towards activities undertaken on bank holidays, May 2008
- Nearest and dearest
- Bonk holiday bonanza
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- Figure 39: Attitudes towards activities undertaken on bank holidays, by demographic sub-group, May 2008
- Figure 40: Attitudes towards activities undertaken on bank holidays, by demographic sub-group, May 2008
- Feathering the bank holiday nest
- Family time
- Advance warning
- Something for the weekend
- Hard workers playing catch up
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- Figure 41: Attitudes towards activities undertaken on bank holidays, by detailed employment status and hours worked per week, May 2008
What is the Meaning of Bank Holidays?
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- Key points
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- Figure 42: Attitudes towards bank holidays, May 2008
- England my Lionheart
- Euro-envy
- Patriotic pride
- Feel-good factor
- Weather-proofing bank holidays
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- Figure 43: Attitudes towards activities undertaken on bank holidays, by detailed employment status and hours worked per week, May 2008
What People Do on Different Bank Holidays
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- Figure 44: Activities undertaken on May Day bank holiday weekend, by attitudes towards activities undertaken on bank holidays, May 2008
- Figure 45: Activities undertaken on May Day bank holiday weekend, by attitudes towards activities undertaken on bank holidays, May 2008
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- Figure 46: Activities undertaken on May Day bank holiday weekend, by attitudes towards activities undertaken on bank holidays, May 2008
- Bank holiday bonding
- The bank holiday unbovvered
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Targeting the Bank Holiday Consumer Attitudinally
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- Group 1: Bank Holiday Lovers
- Group 2: Unsatisfied
- Group 3: Apathetic
- Attitudinal groups – a breakdown
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- Figure 47: Attitudinal groups crossed by attitudes to bank holidays
- Attitudinal group demographics
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- Figure 48: Attitudinal groups, by demographics, May 2008
- Activities enjoyed, by attitudinal groups
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- Figure 49: Activities enjoyed by attitudinal groups over the Easter weekend, May 2008
The Bank Holiday Debate: Personal Vs Public Benefits
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- Key point
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- Figure 50: Agreement and disagreement with statement regarding choice of benefits in lieu of bank holidays, May 2008
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- Figure 51: Agreement and disagreement with statement regarding choice of benefits in lieu of bank holidays, by demographic sub-group, May 2008
The Future – A New Bank Holiday?
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- Key points
- Growing opportunities
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- Figure 52: Preferred day for an extra bank holiday, May 2008
- St George kills again
- Mind the gap
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- Figure 53: Preferred day for an extra bank holiday, by demographic sub-group, May 2008
- Regional fluctuations
- South East in a Half Nelson
- Trafalgar Day toffs
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- Figure 54: Preferred day for an extra bank holiday, by demographic sub-group, May 2008
- Penny for the Guy
- Midsummer night dreamers
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- Figure 55: One day or more: repertoire of preferred days for an extra bank holiday, May 2008
- Remember, remember…
- Flags and emblems
Appendix
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- Figure 56: Activities undertaken on May Day bank holiday, by demographic sub-group, May 2008
- Figure 57: Activities undertaken on May Day bank holiday, by demographic sub-group, May 2008
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- Figure 58: Activities undertaken on May Day bank holiday, by demographic sub-group, May 2008
- Figure 59: Activities undertaken on Easter Weekend, by demographic sub-group, May 2008
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- Figure 60: Activities undertaken on Easter Weekend, by demographic sub-group, May 2008
- Figure 61: Activities undertaken on Easter Weekend, by demographic sub-group, May 2008
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- Figure 62: Activities undertaken on New Year’s Day, by demographic sub-group, May 2008
- Figure 63: Activities undertaken on New Year’s Day, by demographic sub-group, May 2008
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- Figure 64: Activities undertaken on Boxing Day, by demographic sub-group, May 2008
- Figure 65: Activities undertaken on Boxing Day, by demographic sub-group, May 2008
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- Figure 66: Activities undertaken on Christmas Day, by demographic sub-group, May 2008
- Figure 67: Activities undertaken on August bank holiday weekend, by demographic sub-group, May 2008
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- Figure 68: Activities undertaken on August bank holiday weekend, by demographic sub-group, May 2008
- Figure 69: Activities undertaken on August bank holiday weekend, by demographic sub-group, May 2008
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- Figure 70: Attitudes towards activities undertaken on bank holidays, by demographic sub-group, May 2008
- Figure 71: Attitudes towards activities undertaken on bank holidays, by demographic sub-group, May 2008
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- Figure 72: Attitudes towards bank holidays, by demographic sub-group, May 2008
- Figure 73: Attitudes towards bank holidays, by demographic sub-group, May 2008
- Influence of attitudes on preference
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- Figure 74: Preferred extra bank holiday, by attitudes towards bank holidays, May 2008
- Figure 75: Preferred extra bank holiday, by attitudes towards bank holidays, May 2008
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