Table of Contents
Market in Brief
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- The future – a weakening picture
- Electricals market – starting to slow
- Robust sector sales
- Sector structure and leading players
- Consumer preferences
Report Scope
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- Technical notes
- Definitions
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2007
Broader Market Environment
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- Positive factors
- Negative factors
- Growing population…
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- Figure 3: Spain: Population trends, 2003-07
- but ageing too…
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- Figure 4: Spain: Population projections, by age group, 2007 and 2015
- Household numbers growing
- Steady economic growth
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- Figure 5: Spain: Gross domestic product, 1996-2007
- Consumer prices
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- Figure 6: Spain: Consumer prices, 1999-2007
The Market in Context
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- Key findings
- Consumer spending buoyed by booming housing market
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- Figure 7: Spain: Household consumer expenditure, 1995-2007
- Electrical goods performed well
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- Figure 8: Spain: Consumer spending on selected categories of goods, 2002-06
- Deep deflation in brown and grey goods
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- Figure 9: Spain: Spending growth on audio-visual/photographic/information processing equipment, 2001-05
- Figure 10: Spain: Consumer Price Index on select brown/grey goods categories, 2001-06
- Home appliances less exposed
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- Figure 11: Spain: Spending growth on household appliances, 2001-05
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- Figure 12: Spain: Consumer Price Index on selected white goods categories, 2001-06
- Channels of distribution
Sector Size and Forecast
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- Future
- Economic and consumer spending outlook
- Retail sales forecasts
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- Figure 13: Spain: Retail sales, 2003-12
- Past
- Market drivers and trends
- Electrical specialists’ performance
- Outlet numbers
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- Figure 14: Spain: Retailers of electricals goods*, outlet numbers by type, 2003-05
The Consumer
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- Where people shop
- Key findings
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- Figure 15: Spain: Retailers where electrical products purchased in last 12 months, November 2007
- Who buys where
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- Figure 16: Spain: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
- Detailed consumer demographics
- Key findings
- Store-based specialists
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- Figure 17: Spain: Detailed demographics of electrical shoppers by specialist retailer, November 2007
- Online and non-specialists
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- Figure 18: Spain: Detailed demographics of electrical shoppers, by online and non-specialist retailers, November 2007
Retail Competitor Analysis
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- Key findings
- Leading specialists
- Fragmented sector
- Competitive advantages
- Consolidation
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- Figure 19: Spain: Leading electricals specialists, 2006
- Market shares
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- Figure 20: Spain: Leading electrical specialists’ market share, 2006
- Evaluation
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- Figure 21: Spain: Electrical specialists’ evaluation, 2007
Activa Hogar
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- Background
- Financial performance
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- Figure 22: Activa Hogar: Sales performance, 2004-06
- Store portfolio
- Retail offering
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- Figure 23: Activa Hogar: Sales mix, 2006
Boulanger
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- Figure 24: Boulanger (France): Sales as share of electricals retailers’ sales in France, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 25: Boulanger: Group financial performance, 2003-07
- Store portfolio
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- Figure 26: Boulanger: Outlet data, 2003-07
- Boulanger
- Electro Dépôt
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising and marketing
- e-commerce and home shopping
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Cedise
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- Background
- Financial performance
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- Figure 27: Cedise: Group sales performance, 2005-06
- Store portfolio
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- Figure 28: Cedise: Outlet data, 2005-06
- Retail offering
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- Figure 29: Cedise: Sales mix, 2005-06
DSG International
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- Figure 30: DSG International: Sales as share of electricals specialists’ sales in Europe, 2003-07
- Strategic evaluation
- In-store and online
- Exiting underperforming markets?
- Background
- Pixmania acquisition expands online presence
- BCG strategic review
- Financial performance
- Latest trading update
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- Figure 31: DSGi: Interim trading statement, 2007/08
- Full-year results
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- Figure 32: DSG International: Group financial performance, 2002/03-2006/07
- Store portfolio
- Store data
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- Figure 33: DSG International: Outlet data, 2002/03-2006/07
- Store performance
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- Figure 34: DSG International: Store performance data, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- E-commerce and home shopping
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- Figure 35: DSGi online sales, 2005/06 and 2006/07
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EDA
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- Strategic evaluation
- Background
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- Figure 36: EDA: Members and websites, by country of operation, 2008
- Financial performance
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- Figure 37: EDA: Estimated retail sales, 2007
- Store portfolio
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- Figure 38: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
- Fascias and identity
- Retail offering
- Market positioning
- Brands
- Product offer
- E-commerce
Establecimientos Miró
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- Background
- Financial performance
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- Figure 39: Establecimientos Miró: Sales performance, 2003-07
- Store portfolio
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- Figure 40: Establecimientos Miró: Outlet data, 2003-07
- Retail offering
- e-commerce
Euronics International
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- Strategic evaluation
- Background
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- Figure 41: Euronics: Members and websites, by country of operation, 2008
- Financial performance
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- Figure 42: Euronics International: Sales performance, by country, 2005 and 2006
- Store portfolio
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- Figure 43: Euronics International: Outlet and member numbers, 2002-06
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- Figure 44: Euronics International: Other outlet data, 2005 and 2006
- Retail offering
- Market positioning and price
- Brands
- Product offer
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- Figure 45: Euronics Spain: Sales mix, 2007
- E-commerce
Expert
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- Figure 46: Expert: Estimated sales as share of electricals specialists’ in Europe, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 47: Expert: Estimated sales by country in Europe, 2003-07
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- Figure 48: Expert: Estimated sales growth by country in Europe, 2003-07
- Store portfolio
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- Figure 49: Expert: Outlet data, 2003-07
- Sales per store
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- Figure 50: Expert: Estimated sales per outlet by country in Europe, 2003-07
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- Figure 51: Expert: Estimated change in sales per outlet by country in Europe, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Fnac (PPR)
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- Figure 52: Fnac: Sales as share of electricals specialists’ sales in Europe, 2003-07
- Figure 53: Fnac: Share of all French electricals and office specialists’ sales, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 54: Fnac: Group financial performance, 2003-07
- Figure 55: Fnac: International network, percentage of total sales, 2004-07
- Store portfolio
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- Figure 56: Fnac: Outlet data, 2003-07
- Figure 57: Fnac: Breakdown of group sales area, 2006-07
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- Figure 58: Fnac: Expected store openings in 2008
- Figure 59: Fnac International, potential for growth (number of stores)
- Retail offering
- Market positioning
- Product offer
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- Figure 60: Fnac: Market share in France, 2005-07
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- Figure 61: Fnac: Sales mix, 2007
- Surcouf
- Fnac Eveil & Jeux
- Fnac digitale
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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- Figure 62: Fnac: Online business activity, 2005-07
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Media-Saturn
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- Figure 63: Media-Saturn: Share of electricals specialists’ sales in Europe, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 64: Media-Saturn: Financial performance, 2003-07
- Sales vs store growth
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- Figure 65: Media-Saturn: Sales and store growth, by region, 2003-07
- Store portfolio
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- Figure 66: Media-Saturn: Group outlet data, 2003-07
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- Figure 67: Media-Saturn: Group outlet numbers, by fascia, 2007
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- Figure 68: Media-Saturn: Outlet data, by country, 2003-07
- Figure 69: Media-Saturn: Sales per outlet, by country, 2007
- Retail offering
- Market positioning and customer profile
- Price
- Product offer
- Customer services
- e-commerce
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Prometheus Electronic
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- Background
- Financial performance
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- Figure 70: Prometheus Electronic: Group sales performance, 2003-06
- Store portfolio
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- Figure 71: Prometheus Electronic: Outlet data, 2003-07
- Retail offering
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- Figure 72: Prometheus Electronic: Sales mix, 2006
- e-commerce
Segesa (Cadena Redder)
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- Background
- Financial performance
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- Figure 73: Segesa (Cadena Redder): Group sales performance, 2003-07
- Store portfolio
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- Figure 74: Segesa (Cadena Redder): Outlet data, 2003-07
- Retail offering
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- Figure 75: Segesa (Redder): Sales mix, 2006
TICNOVA (Data Logic/Sistac)
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- Background
- Financial performance
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- Figure 76: TICNOVA: Financial performance, 2003-07
- Store portfolio
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- Figure 77: TICNOVA: Outlet data, 2003-07
- Retail offering
Urende
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- Background
- Financial performance
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- Figure 78: Urende: Sales performance, 2003-07
- Store portfolio
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- Figure 79: Urende: Outlet data, 2003-07
- Retail offering
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