Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
- Consumer research
Report Scope
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- Technical notes
- Definitions
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2007
Broader Market Environment
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- Positive factors
- Negative factors
- Population – growing but greying
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- Figure 3: Italy: Population trends, 2002-06
- Figure 4: Italy: Population by age, 2007
- Economy
- GDP – a short-lived upswing
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- Figure 5: Italy, GDP, 1996-2007
- Consumer spending – purse strings tightening again
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- Figure 6: Italy: Consumer spending, 1996-2007
- Inflation – on the way up?
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- Figure 7: Italy: Consumer price inflation, 2000-07
The Market in Context
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- Key findings
- Price deflation hampers growth
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- Figure 8: Italy: Consumer price inflation on electricals products, 2003-07
- Electricals weak as spending lacklustre
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- Figure 9: Italy: Consumer expenditure on electricals, 2003-07
- Channels of distribution
Sector Size and Forecast
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- Economic outlook
- Retailers’ prospects
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- Figure 10: Italy: Retail sales, 2003-12
- Figure 11: Italy: Electricals retail as a share of all retail, 2003-12
- Recent trends in Italian electricals retail
- Enterprise and outlet data
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- Figure 12: Italy: Electricals retailers, enterprise numbers, 2001-05
The Consumer
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- Where people shop
- Key findings
- Media-Saturn in lead
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- Figure 13: Italy: Retailers where electrical products purchased in last 12 months, November 2007.
- Who buys where?
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- Figure 14: Italy: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
- Detailed consumer demographics
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- Figure 15: Italy: Detailed demographics of electrical shoppers by specialist retailer, by gender, age and income, November 2007
Retail Competitor Analysis
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- Key findings
- Media-Saturn dominant
- Buying groups going strong
- DSGi still looking weak
- Leading players
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- Figure 16: Italy: Leading players in the electricals sector, 2007
- Market shares and evaluation
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- Figure 17: Italy: Leading electricals specialists’ market shares, 2007
Appendix
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- Figure 18: Italy: Store used for electricals shopping, by region, marital status, presence of children, size of household and employment status, November 2007
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CDC Computer Discount
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- Figure 19: CDC Computer Discount: Sales as share of electricals specialists’ sales in Italy, 2003-07
- Background
- Financial performance
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- Figure 20: CDC Computer Discount: Group financial performance, 2003-07
- Store portfolio
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- Figure 21: CDC Computer Discount: Outlet data, 2003-07
- Retail offering
- Market positioning
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- Figure 22: CDC Computer Discount: Group operations, 2007
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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DSG International
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- Figure 23: DSG International: Sales as share of electricals specialists’ sales in Europe, 2003-07
- Strategic evaluation
- In-store and online
- Exiting underperforming markets?
- Background
- Pixmania acquisition expands online presence
- BCG strategic review
- Financial performance
- Latest trading update
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- Figure 24: DSGi: Interim trading statement, 2007/08
- Full-year results
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- Figure 25: DSG International: Group financial performance, 2002/03-2006/07
- Store portfolio
- Store data
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- Figure 26: DSG International: Outlet data, 2002/03-2006/07
- Store performance
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- Figure 27: DSG International: Store performance data, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- E-commerce and home shopping
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- Figure 28: DSGi online sales, 2005/06 and 2006/07
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EDA
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- Strategic evaluation
- Background
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- Figure 29: EDA: Members and websites, by country of operation, 2008
- Financial performance
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- Figure 30: EDA: Estimated retail sales, 2007
- Store portfolio
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- Figure 31: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
- Fascias and identity
- Retail offering
- Market positioning
- Brands
- Product offer
- E-commerce
ElectronicPartner
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- Strategic evaluation
- Background
- Membership structure
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- Figure 32: EP: Membership data, 2007
- Financial performance
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- Figure 33: ElectronicPartner: Group financial performance, 2003-07
- Store portfolio
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- Figure 34: ElectronicPartner: Membership data, 2003-07
- Sales and outlets by country
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- Figure 35: ElectronicPartner: Affiliated branded stores and membership by country, 2007/08
- Retail offering
- Product offer
- Operational issues
- e-commerce and home shopping
Euronics International
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- Strategic evaluation
- Background
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- Figure 36: Euronics: Members and websites, by country of operation, 2008
- Financial performance
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- Figure 37: Euronics International: Sales performance, by country, 2005 and 2006
- Store portfolio
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- Figure 38: Euronics International: Outlet and member numbers, 2002-06
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- Figure 39: Euronics International: Other outlet data, 2005 and 2006
- Retail offering
- Market positioning and price
- Brands
- Product offer
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- Figure 40: Euronics Spain: Sales mix, 2007
- E-commerce
Expert
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- Figure 41: Expert: Estimated sales as share of electricals specialists’ in Europe, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 42: Expert: Estimated sales by country in Europe, 2003-07
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- Figure 43: Expert: Estimated sales growth by country in Europe, 2003-07
- Store portfolio
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- Figure 44: Expert: Outlet data, 2003-07
- Sales per store
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- Figure 45: Expert: Estimated sales per outlet by country in Europe, 2003-07
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- Figure 46: Expert: Estimated change in sales per outlet by country in Europe, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Fnac (PPR)
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- Figure 47: Fnac: Sales as share of electricals specialists’ sales in Europe, 2003-07
- Figure 48: Fnac: Share of all French electricals and office specialists’ sales, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 49: Fnac: Group financial performance, 2003-07
- Figure 50: Fnac: International network, percentage of total sales, 2004-07
- Store portfolio
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- Figure 51: Fnac: Outlet data, 2003-07
- Figure 52: Fnac: Breakdown of group sales area, 2006-07
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- Figure 53: Fnac: Expected store openings in 2008
- Figure 54: Fnac International, potential for growth (number of stores)
- Retail offering
- Market positioning
- Product offer
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- Figure 55: Fnac: Market share in France, 2005-07
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- Figure 56: Fnac: Sales mix, 2007
- Surcouf
- Fnac Eveil & Jeux
- Fnac digitale
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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- Figure 57: Fnac: Online business activity, 2005-07
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Kesa Electricals
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- Figure 58: Kesa Electricals: Sales as share of electrical retailers in Europe, 2003-07
- Figure 59: Kesa Electricals: Sales as share of UK electrical retailers, 2003-07
- Figure 60: Kesa Electricals: Sales as share of French electrical retailers, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 61: Kesa Electricals: Group financial performance, 2003-07
- Store portfolio
- Darty:
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- Figure 62: Kesa Electricals: Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising and marketing
- E-commerce and home shopping
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- Figure 63: Kesa Electricals: Company websites, 2007
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Media-Saturn
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- Figure 64: Media-Saturn: Share of electricals specialists’ sales in Europe, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 65: Media-Saturn: Financial performance, 2003-07
- Sales vs store growth
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- Figure 66: Media-Saturn: Sales and store growth, by region, 2003-07
- Store portfolio
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- Figure 67: Media-Saturn: Group outlet data, 2003-07
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- Figure 68: Media-Saturn: Group outlet numbers, by fascia, 2007
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- Figure 69: Media-Saturn: Outlet data, by country, 2003-07
- Figure 70: Media-Saturn: Sales per outlet, by country, 2007
- Retail offering
- Market positioning and customer profile
- Price
- Product offer
- Customer services
- e-commerce
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