Table of Contents
Issues in the Market
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- Key themes
- Definitions
Insights and Opportunities
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- Enabling healthy choices
- Men on the move
Fast Forward Trends
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- Trend 1: Brand Cooperation
- What’s it about?
- What we’ve seen
- What next?
- Trend 2: Stress Society
- What’s it about?
- What we’ve seen
- What next?
Market in Brief
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- A return to form
- A niche alternative
- Children harder to reach
- Flexible future
Internal Market Environment
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- Key points
- Obesity debate rages on
- All natural
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- Figure 1: Agreement with selected lifestyle statements, 2003-07
- The values of provenance
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- Figure 2: Agreement with selected lifestyle statements, 2003-07
- TV advertising regulations
- Indulgence
- Nostalgia-mania
- Connoisseurship
- Pocket money spending
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- Figure 3: How 7-10-year-olds spend their money, 2003-07
- Pocket money power
Broader Market Environment
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- Key points
- Crises ‘avoidance’
- Richer mixing
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- Figure 4: Breakdown of the UK Population, by socio-economic group, 2003-13
- Age old tale
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- Figure 5: UK Population trends, by age group, 2003-13
- A growing problem
- You and me
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- Figure 6: Breakdown of the UK population, by household size, 2003-13
Competitive Context
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- Key points
- Sweet biscuits suffer
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- Figure 7: market size of sweet biscuits, by value and volume, 2002-12
- Not so sweet confectionery
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- Figure 8: Market size of sugar confectionery, by volume and value, 2002-07
- Figure 9: Summary of market strategies in indulgent snack markets, 2007
- Cereal killers
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- Figure 10: UK retail value sales of cereal bars, 2002-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Packaging – taste, smell, touch
- Bite me
- Natural health
- Extreme health
- Guilt-less treats
- Organic movement
- All white
- What’s hotting up elsewhere
- Chocolate for wine lovers
- The bacon chocolate
Market Size and Forecast
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- Key points
- A chocolate renaissance
- Chocolate revival
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- Figure 11: UK retail sales of all chocolate, 2003-08
- Boxes get special
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- Figure 12: UK retail sales of chocolate by sector, 2003-07
- Competitive season
- Confectionery giant
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- Figure 13: UK retail sales of chocolate confectionery, 2003-08
- The future
- Forecast
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- Figure 14: Estimated value of chocolate confectionary market 2008-13
- Figure 15: Estimated real value of chocolate confectionary market, 2003-08 compared to 2008-13
- Factors used in the forecast
Segment Performance
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- Key points
- A divided market
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- Figure 16: UK retail sales of chocolate confectionery, by sector, 2003-07
- Countdown for countlines
- Selflines, a selfish opportunity
- Blocks are brilliant
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- Figure 17: UK retail sales of moulded bar chocolate by size and positioning, 2003-07
- Let’s share
- Good things in small packages
- The love of luxury
- Dark delights
Market Share
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- Key points
- Manufacturer shares
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- Figure 18: Manufacturers’ value shares in the UK chocolate market (retail sales), 2003-07
- Cadbury’s the cream
- Brand shares
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- Figure 19: Leading brands purchased in the UK chocolate confectionery market, 2003-07
- Masterful Masterfoods
- Own-label steps up
Companies and Products
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- Company profiles
- Cadbury Trebor Bassett (CTB)
- Mars UK Ltd
- Nestlé Ltd
- Ferrero UK Ltd
- Divine Chocolate Ltd
- Lindt & Sprungli Ltd
- Guylian
- Kinnerton
- Kraft Foods Ltd
- Thorntons Plc
- Tangerine Confectionery Ltd
- Venture Foods UK Ltd
- Perfetti Van Melle
- Kshocolat Ltd
- The Hershey Company
Brand Elements
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- Brand map
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- Figure 20: Attitudes and usage of Chocolate confectionery brands, March 2008
- Cadbury Dairy Milk
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 21: Attitudes towards the Cadbury Dairy Milk brand, March 2008
- Cadbury Flake
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 22: Attitudes towards the Flake brand, March 2008
- Galaxy Ripple
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 23: Attitudes towards the Galaxy Ripple brand, March 2008
- Green & Black’s
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 24: Attitudes towards the Green & Black’s brand, March 2008
- Kinder Bueno
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 25: Attitudes towards the Kinder Bueno brand, March 2008
- KitKat
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 26: Attitudes towards the KitKat brand, March 2008
- Lindt
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 27: Attitudes towards the Lindt brand, March 2008
- Mars
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 28: Attitudes towards the Mars brand, March 2008
- Terry’s Chocolate Orange
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 29: Attitudes towards the Terry’s chocolate orange brand, March 2008
- Toblerone
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 30: Attitudes towards the Toblerone brand, March 2008
- Brand qualities of chocolate confectionery brands
- Lindt and G+B are expensive, luxurious and indulgent, but CDM and KitKat are traditional, nostalgic and moreish
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- Figure 31: Consumer usage of various chocolate confectionary brands, March 2008
- Experience of chocolate confectionery brands
- Awareness unusually high across the board, but CDM and KitKat used the most often
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- Figure 32: Consumer usage of various chocolate confectionary brands, March 2008
- Brand consideration for chocolate confectionery brands
- Retention dominated by the big two, but G+B offers the most potential
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- Figure 33: Consideration of various chocolate confectionary brands, March 2008
- Brand momentum for chocolate confectionery brands
- Green & Black’s and Lindt gaining most ground
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- Figure 34: Momentum of various chocolate confectionery brands, March 2008
- Brand satisfaction for chocolate confectionery brands
- Incredibly high levels of satisfaction, but Lindt steals the excellence show
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- Figure 35: Satisfaction of various Chocolate confectionery brands, March 2008
- Brand commitment to chocolate confectionery brands
- People will pay more for G+B and Lindt, but CDM is the highest proportion of user’s first choice
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- Figure 36: Satisfaction of various chocolate confectionery brands, March 2008
- Round up
Brand Communication and Promotion
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- Key points
- Spend intensifies
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- Figure 37: Main monitored media advertising expenditure (bars and countlines) on chocolate confectionery, 2003-07
- Mega manufacturers
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- Figure 38: Main monitered advertising spend on chocolate bars and countlines by manufacturer in the chocolate confectionery category, 2003-07
- Figure 39: Top ten brands advertised from 2003-07
- Branded
Channels to Market
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- Key points
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- Figure 40: Sales of chocolate confectionery, by outlet type, 2003-07
- Multiple madness
- Independent cause
The Consumer – Penetration and Frequency of Consumption
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- Key points
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- Figure 41: Penetration of chocolate confectionery, by type, 2003-07
- It’s all about bars
- Premium fancy
- A chocolate continuum
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- Figure 42: Consumer profile of heavy users of chocolate confectionery, 2007
- The young consumer
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- Figure 43: Consumption of chocolate, 7-16-year-olds, 2003-07
- It’s a chocolate life
- Health-factor
- A question of lunch
The Consumer – Attitudes
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- Key points
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- Figure 44: Attitudes towards chocolate confectionery, January 2008
- A fairer society
- Older consumers welcome small size bars
- Dark vs milk
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- Figure 45: Percentage agreeing to the statement “I prefer milk chocolate” and “dark chocolate is better for you” by age group, January 2008
The Consumer – Which Formats?
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- Key points
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- Figure 46: Chocolate formats purchased in the last six months, January 2008
- Bright young things
- Sharing bags appeal to mums
- Countlines still the firm favourite format
- Format devotees
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- Figure 47: Repertoire of chocolate formats
The Consumer – Eating Occasions
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- Key points
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- Figure 48: Chocolate eating occasions, January 2008
- Men on the move
- Women are sharing
- The young ones
- A class divide
Apppendix
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- Advertising data
- Abbreviations
Appendix: The Consumer – Attitudes
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- Figure 49: Attitudes towards chocolate confectionery, January 2008
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- Figure 50: Attitudes towards chocolate confectionery, January 2008
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- Figure 51: Attitudes towards chocolate confectionery, January 2008
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Appendix: The Consumer – Which Formats?
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- Figure 52: Chocolate formats purchased in the last six months, January 2008
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- Figure 53: Chocolate formats purchased in the last six months, January 2008
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- Figure 54: Chocolate formats purchased in the last six months, January 2008
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- Figure 55: Repertoire of chocolate bar formats by demographics
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Appendix: The Consumer – Eating Occasions
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- Figure 56: Chocolate eating occasions, January 2008
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- Figure 57: Chocolate eating occasions, January 2008
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