Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- Market grows with demand
- Competitive context—professional services a threat to growth
- Facial products far outsell body; innovation mostly isolated to face
- Drug stores lead FDM, department stores most share of overall market
- Ethnic and aging population drive growth
- FDM market mostly run by three manufacturers
- The people—proof of efficacy (or lack of it) drives consumers
Insights and Opportunities
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- Pushing for more tailored formulations
- The pitch
- Putting it into play
- Tapping the body’s own reservoirs
- The pitch
- The proposal
Fast Forward Trends
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- Meet the new “Skinceuticals”
- Take it, wear it, or both
- Dermaplaning and professional exfoliating procedures
Market Size and Forecast
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- Key points
- Sales at current and constant prices
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- Figure 1: Total U.S. sales and forecast of anti-aging skincare products at current prices, 2002-12
- Figure 2: Total U.S. sales and forecast of anti-aging skincare products at inflation adjusted prices, 2002-12
Competitive Context
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- Class to mass
- Professional procedures present alternatives
- Skin color-evening treatments represent the formulations of the future
- Disposable personal income a factor in growth
Segment Performance
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- Key points
- Consumer demand for facial products leaves little room for the body
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- Figure 3: U.S. sales of anti-aging skincare products, by segment, 2005 and 2007
Segment Performance—Facial Anti-aging
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- Key points
- Discoloration is the new black
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- Figure 4: U.S. sales and forecast of facial anti-aging products, 2002-12
- Figure 5: U.S. sales and forecast of facial anti-aging products at constant prices, 2002-12
Segment Performance—Body Anti-aging
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- Key points
- Body anti-aging requires innovation and competition
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- Figure 6: U.S. sales and forecast of body anti-aging products, 2002-12
- Figure 7: U.S. sales and forecast of body anti-aging products at constant prices, 2002-12
Retail Channels
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- Key points
- Drug stores remain FDM retailer of choice
- Other channels
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- Figure 8: U.S. FDM sales of anti-aging skincare products, by retail channel, 2005 and 2007
Retail Channels—Drug Stores
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- Key points
- Class to mass, exclusive partnerships key to drug store success
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- Figure 9: U.S. sales of anti-aging skincare products at drug stores, 2005-07
Retail Channels—Other Channels
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- Key points
- Department stores account for most share
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- Figure 10: U.S. share of a cosmetics, makeup, face creams, colognes, and perfumes sales at listed channels, 2002-07
Retail Channels—Other IRI
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- Key points
- Other IRI stores typically offer more limited skincare products
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- Figure 11: U.S. sales of anti-aging skincare products at other IRI stores, 2005-07
Market Drivers
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- Boomer women most motivated to combat aging
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- Figure 12: Female population by age, 2003-13
- Figure 13: Concern over specific signs of aging among older females, by age, January 2008
- Younger women follow closely
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- Figure 14: Concern over specific signs of aging among 18-34 year old women, January 2008
- Not just your mother’s moisturizer
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- Figure 15: Male population by age, 2003-13
- Figure 16: Concern over specific signs of aging among older males, by age, January 2008
- Ethnic interest in anti-aging
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- Figure 17: Population by race and Hispanic origin, 2003-13
- Figure 18: Concern over specific signs of aging, by race/ethnicity January 2008
Leading Companies
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- Key points
- More comprehensive anti-aging: color
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- Figure 19: FDM sales of leading anti-aging skincare products, 2005 and 2007
Brand Share—Anti-aging Facial Skincare
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- Key points
- Discoloration on par with wrinkles
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- Figure 20: FDM brand sales of anti-aging facial skincare products in the U.S., 2005 and 2007
Brand Share—Anti-aging Body Skincare
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- Key points
- As top sellers decline, lack of innovation to blame
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- Figure 21: FDM brand sales of anti-aging body skincare in the U.S., 2005 and 2007
Brand Qualities
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- The color campaign
Innovation and Innovators
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- Key points
- Olay
- L'Oréal
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- Figure 22: L'Oréal Skin Genesis television ad, 2008
- Johnson & Johnson
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- Figure 23: Neutrogena Advanced Solutions Microdermabrasion System television ad, 2008
- Other trends
- Multi-purpose products
- Natural ingredients
- Age reversal
Advertising and Promotion
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- Overview
- Procter & Gamble
- L'Oréal
- Johnson & Johnson
- TV advertising
- Scientific positioning/dermatologist endorsement
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- Figure 24: Aveeno Positively Ageless television ad, 2008
- Figure 25: Neutrogena Anti-Wrinkle Intensive television ad, 2008
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- Figure 26: Roc Retinol Anti-Wrinkle television ad, 2008
- Beyond wrinkles
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- Figure 27: Olay Definity television ad, 2008
- Figure 28: Avon Anew Plump & Smooth television ad, 2008
- “Professional” procedures at home
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- Figure 29: Avon Anew Clinical Advanced Dermabrasion television ad, 2008
- Figure 30: Merle Norman Luxiva Derma Peel television ad, 2008
- Celebrity endorsement
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- Figure 31: Garnier Nutritioniste television ad, 2008
- Figure 32: L'Oréal Age Perfect television ad, 2008
Attitudes and Motivations
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- Key points
- Concerns regarding the visible signs of aging
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- Figure 33: Top concerns with aging, by gender and age, January 2008
- Previous experience with anti-aging products
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- Figure 34: Experience with anti-aging products by gender and age, January 2008
- Figure 35: Experience with anti-aging products by gender and age, January 2008
- Concerns over specific body areas
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- Figure 36: Top body area concerns with regard to aging, by gender and age, January 2008
- Retail destinations
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- Figure 37: Preferred retail locations for anti-aging skincare purchases among women, by age, January 2008
Usage of Anti-aging Skincare Products and Other Anti-aging Methods
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- Key points
- Preventive measures used
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- Figure 38: Usage of skincare products vs. other methods to prevent signs of aging, women by age, January 2008
- Products used to reverse aging
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- Figure 39: Usage of skincare products vs. other methods to reverse signs of aging, by age, January 2008
- Men’s skincare choice of product properties
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- Figure 40: Usage of anti-aging facial skincare products among men, product properties, by age, January 2008
Frequency of Use
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- Key points
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- Figure 41: Frequency of using anti-aging creams or lotions for the face, women, by age, January 2008
- Figure 42: Frequency of using anti-aging creams or lotions for the body, women, by age, January 2008
Race and Ethnicity
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- Key points
- Top concerns associated with aging
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- Figure 43: Top concerns with aging, by race/ethnicity, January 2008
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- Figure 44: Top body area concerns with regard to aging, by race/ethnicity, January 2008
Custom Consumer Groups
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- Top aging concerns by gender and income
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- Figure 45: Top concerns with aging, by gender and household income, January 2008
- History with product efficacy by gender and income
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- Figure 46: Experience with anti-aging products by gender and household income, January 2008
- Concerns over specific body areas by gender and income
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- Figure 47: Top body area concerns with regard to aging, by gender and household income, January 2008
- Products used to prevent aging
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- Figure 48: Female usage of skincare products vs. other methods to prevent signs of aging, by income, January 2008
- Products used to reverse aging
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- Figure 49: Female usage of skincare products vs. other methods to reverse signs of aging, by household income, January 2008
Cluster Analysis—Worry-liners, Anti-aging Agnostics, and SBTs
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- Key points
- Worry-liners
- Stomach, butt, and thighs (SBT) care-frees
- Anti-aging agnostics
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- Figure 50: Anti-aging clusters, January 2008
- Figure 51: Which of the following are your top concerns with regards to aging? by anti-aging clusters, January 2008
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- Figure 52: Which of the following body areas are your top concerns with regards to aging? by anti-aging clusters, January 2008
- Figure 53: Which of the following have you ever done to help prevent the signs of aging? by anti-aging clusters, January 2008
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- Figure 54: Which of the following have you ever done to help reverse the signs of aging?” by anti-aging clusters, January 2008
- Figure 55: Anti-aging clusters by age group, January 2008
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- Figure 56: Anti-aging clusters by income group, January 2008
- Figure 57: Anti-aging clusters by race, January 2008
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- Figure 58: Anti-aging clusters by Hispanic origin, January 2008
- Figure 59: Anti-aging clusters by marital status, January 2008
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- Figure 60: Anti-aging clusters by education, January 2008
- Methodology
IRI/Builders Panel Data
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- Key measures of anti-aging facial product buying
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- Figure 61: household sales of anti-aging facial care products, by household penetration, for Y/E June 24 2007
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- Figure 62: household sales of anti-aging facial care products, by subcategory (brand loyalty) volume, for Y/E June 24 2007
Appendix: Other Useful Consumer Tables
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- Top areas of aging concern and previous experience with anti-aging products
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- Figure 63: Top concerns with aging, by household income, January 2008
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- Figure 64: Top body area concerns with regard to aging, by household income, January 2008
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- Figure 65: Previous experience with anti-aging products, by household income, January 2008
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- Figure 66: Previous experience with anti-aging products, by race/ethnicity, January 2008
- Prevention and reversal products
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- Figure 67: Usage of skincare products vs. other methods to prevent signs of aging, women by household income, January 2008
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- Figure 68: Usage of skincare products vs. other methods to reverse signs of aging, by household income, January 2008
- Retail destinations
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- Figure 69: Preferred retail locations for anti-aging skincare purchases, women, by household income, January 2008
- Frequency of use
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- Figure 70: Usage frequency of anti-aging eye creams or gels, women, by age, January 2008
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- Figure 71: Usage frequency of wrinkle-reducing or wrinkle-minimizing products, women, by age, January 2008
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- Figure 72: Usage frequency of anti-aging creams or lotions for the face, women, by household income, January 2008
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- Figure 73: Usage frequency of anti-aging creams or lotions for the body, women, by household income, January 2008
- Most important purchasing influences
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- Figure 74: Most important influences in anti-aging skincare purchases, by gender and age, January 2008
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- Figure 75: Most important influences in anti-aging skincare purchases, by household income, January 2008
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- Figure 76: Most important influences in anti-aging skincare purchases, by race/ethnicity, January 2008
- Male preferences and female spend
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- Figure 77: Usage of anti-aging facial skincare products among men, product properties, by household income, January 2008
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- Figure 78: Amount female respondents spent in past year on OTC anti-aging treatments, by age and income, January 2008
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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