Table of Contents
Issues in the Market
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- Main report themes
- Definitions
Insights and Opportunities
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- Encouraging consumers to trade up
- Boxing memories
- Greater cocktail opportunities for sparkling wine
Fast Forward Trends
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- Trend 1: Learning Through Play
- What's it sbout?
- What we've seen
- Implications
- Trend 2: Local Knowledge
- What's it about?
- What we've seen
- Implications
Market in Brief
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- Double-digit growth for sparkling wine
- Big brands accrue market share and invest in packaging
- Rosé blooms for Champagne and sparkling wines
- Promoting varieties and own-label could boost trade
- Rapid growth will continue for sparkling wines
Internal Market Environment
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- Key points
- Shift towards home entertaining fuels NPD in Champagne
- Super-rich boost on-trade value
- A more welcoming and adventurous British palate
- Limited by volume, Champagne producers add value
- Festive sales continue to dominate
- English sparkling wine: the new Champagne
- Discounting saviour or threat?
Broader Market Environment
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- Key points
- Controversial moves to extend Champagne appellation
- Grande Marques tune into ‘eco’ concerns
- ABC1 growth favours target consumer groups
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- Figure 1: UK population changes in socio-economic status, 2002-07 and 2007-12
- Ageing population: opportunity and threat
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- Figure 2: UK population changes by age group, 2002-07 and 2007-12
- Other drivers
Competitive Context
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- Key points
- Quality challenges prestige
- Cocktails v fizz
- Sparkling competes with still
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- Figure 3: Comparison of UK value sales of all Champagne/sparkling and still wine, 2002-07
- Non-alcohol options step up their game
- International markets for Champagne
Strengths and Weaknesses
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- Champagne
- Strengths
- Weaknesses
- Sparkling wine
- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Premiumisation boosts top-tier releases
- Value added through gift-led opportunities
- Rosé extends year-round appeal
- Low dosage: the new rosé?
- Young party drinkers targeted with single-servings
- What's hotting up elsewhere?
Market Size and Forecast
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- Key points
- Champagne and sparkling wine: vibrant categories
- Added value lifts the volume-limited Champagne market
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- Figure 4: UK volume and value sales of Champagne, 2002-07
- Figure 5: Champagne percentage of change year-on-year in volume and value, 2003-07
- Sparkling wine sales strong but could do better
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- Figure 6: UK volume and value sales of sparkling wine, 2002-07
- Figure 7: Sparkling wine percentage of change year-on-year in volume and value, 2003-07
- The future
- Forecast
- Real value of champagne to go down
- Cheaper champagne will hit bottom line
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- Figure 8: UK volume and value sales of champagne, 2007-12
- Real value of sparkling wine also on the wane
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- Figure 9: UK volume and value sales of sparkling wine, 2007-12
- Factors used in the forecast
Segment Performance
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- Key points
- Sparkling wine boosts its volume and value share
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- Figure 10: UK retail sales of Champagne and sparkling wine, by sector, 2004-07
- Champagne
- By style
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- Figure 11: UK volume sales of Champagne, by style, 2003-07
- Brut force keeps sub-category ahead
- Unstoppable rosé
- Are you sweet enough?
- Cuvée or non-cuvée
- Vintage on the march
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- Figure 12: UK off- and on-trade- vintage and non-vintage % volume sales of Champagne, 2003-07
- By packaging size
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- Figure 13: UK volume sales of Champagne, by packaging size, 2003-07
- Sparkling wine
- Putting the value back into sparkling
- Sparkling stakes its claim in the Christmas market
- A rosé future for pink sales
- Cava comes out of the cellar
Market Share
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- Key points
- Brand shares – Champagne
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- Figure 14: Estimated brand shares in the total Champagne market, by value, 2003-07
- Moët and Clicquot are adding the most value
- Lanson falls a place in the off-trade
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- Figure 15: Estimated brand shares in the total Champagne market, by value, by on- and off-trade, 2007
- Brand shares – Sparkling wine
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- Figure 16: Estimated brand shares in the total sparkling wine market, by value, 2003-07
- Redistribution dominates sparkling wine share
Companies and Products
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- Figure 17: Map of key manufacturers and brands in the Champagne and sparkling wine market, 2008
- Champagne
- Moët Hennessy
- Pernod Ricard
- Lanson
- Laurent-Perrier
- Mentzendorff
- Rémy Cointreau
- Vranken-Pommery Monopole
- Independent Champagne houses
- Pol Roger
- Taittinger
- Roederer
- Champagne co-op-owned brands
- Nicolas Feuillatte
- Jacquart
- Sparkling wine
- Cordoníu
- Freixenet
- Martini Asti
- Hardys Crest
- Sparkling wines by origin
- Continental Europe
- English sparkling wines
- New World
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Brand Elements
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- Brand Map
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- Figure 18: Attitudes and usage of Champagne and Sparkling wine brands, February 2008
- Veuve Cliquot
- What the consumer thinks
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- Figure 19: Attitudes towards the Veuve Cliquot brand, February 2008
- Bollinger
- What the consumer thinks
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- Figure 20: Attitudes towards the Bollinger brand, February 2008
- Moët and Chandon
- What the consumer thinks
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- Figure 21: Attitudes towards the Moët and Chandon brand, February 2008
- Taittinger
- What the consumer thinks
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- Figure 22: Attitudes towards the Taittinger brand, February 2008
- Lanson
- What the consumer thinks
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- Figure 23: Attitudes towards the Lanson brand, February 2008
- Jacob’s Creek
- What the consumer thinks
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- Figure 24: Attitudes towards the Jacob’s Creek brand, February 2008
- Freixenet
- What the consumer thinks
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- Figure 25: Attitudes towards the Freixenet brand, February 2008
- Hardy’s
- What the consumer thinks
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- Figure 26: Attitudes towards the Hardy’s brand, February 2008
- Asti Spumante
- What the consumer thinks
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- Figure 27: Attitudes towards the Martini Asti Spumante brand, February 2008
- Lindauer
- What the consumer thinks
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- Figure 28: Attitudes towards the Lindauer brand, February 2008
- Brand qualities of Champagne and sparkling wine brands
- Consumers aspire to the exclusive Bollinger, but love the reliability of Jacob’s Creek everyday
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- Figure 29: Word associations with various Champagne and sparkling wine brands, February 2008
- Experience of Champagne and sparkling wine brands
- Sparkling is drunk more often, but the big two Champagnes are as well known as any
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- Figure 30: Consumer usage of various Champagne and sparkling wine brands, February 2008
- Brand intentions for Champagne and Sparkling wine
- Consideration is fairly similar across all brands
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- Figure 31: Consideration of various Champagne and Sparkling wine brands, February 2008
- Brand momentum for Champagne and sparkling wine
- Jacob’s Creek is gaining most ground, Asti losing most.
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- Figure 32: Momentum of various Champagne and sparkling wine brands, February 2008
- Brand motivation for Champagne and Sparkling wine
- Sparkling wines lead on rosé.
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- Figure 33: motivation of various Champagne and Sparkling wine brands, February 2008
- Brand satisfaction for Champagne and sparkling wine brands
- Satisfaction uniformly higher amongst Champagne brands
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- Figure 34: Satisfaction of various Champagne and sparkling wine brands, February 2008
- Brand commitment to Champagne and Sparkling wine brands
- Veuve Cliquot has high recommendation, but loyalty is challenged by price
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- Figure 35: Commitment to various Champagne and Sparkling wine brands, February 2008
- Round up
Brand Communication and Promotion
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- Key points
- Above-the-line spend falls for Champagne
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- Figure 36: Main monitored media advertising spend on Champagne and still/sparkiling wine, 2005-07
- Champagne
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- Figure 37: Champagne adspend:sales ratio, 2002-07
- Moët Hennessy sprinkles its gold dust
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- Figure 38: Top advertisers on Champagne, 2005-07
- Figure 39: Adspend by top ten Champagne brands, 2005-07
- Lanson re-stakes its claim
- Supermarket spend rises
- Seasonal spikes mark spending
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- Figure 40: Seasonal expenditure on Champagne, 2005-07
- Sparkling wine
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- Figure 41: Main monitored media advertising expenditure on sparkling wine, by brand, 2005-07
Channels to Market
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- Key points
- Champagne
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- Figure 42: Off- and on-trade UK retail sales of Champagne, by volume, 2003-07
- On-trade value takes flight
- Champagne bars bolster value returns
- Recession forecasts have yet to hit om-trade
- Retail volume under threat from price increases?
- Niche but growing independent retailers add value
- Sparkling wine
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- Figure 43: UK retail sales of sparkling wine, by volume, by type of outlet, 2003-07
- Sparkling wine flounders in the on-trade
- Opportunity offered by single-serve or by-the-glass?
- Improving the on-trade offer
- Sparkling off-trade sales
The Consumer – Champagne Consumption
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- Key points
- Penetration
- Consumption buoyant despite recent economic doldrums
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- Figure 44: Consumption of Champagne in the last 12 months, 2003-07
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- Figure 45: Consumer profile of users of Champagne in the last 12 months, 2007
- Champagne is a girl’s best friend
- Tackling low consumption amongst the elderly
- ABs indulge frequently
- Married couples and fledgling families enjoy a splash
The Consumer – Champagne and Sparkling Wine Repertoires
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- Key points
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- Figure 46: Type of Champagne or sparkling wine bought in the last year, November 2007
- Branded vs own-label Champagne: consumer age and region drive variation
- Key consumers across sub-categories
- Rosé: a love story
- Sparkling strong but not exploiting full potential
- Elderly, single and less affluent consumers shun Champagne
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- Figure 47: Repertoire of Champagne and sparkling wine bought in the past year
- Sparkling wine is closing in on Champagne but lacks dynamism
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- Figure 48: Repertoire of Champagne bought in the past year
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- Figure 49: Repertoire of sparkling wine bought in the past year
- Champagne and marriage: go together like a horse and carriage
- Inspiring experimentation among younger drinkers
The Consumer – Attitudes and Habits
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- Key points
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- Figure 50: Consumer Champagne and sparkling wine habits and attitudes, November 2007
- Encourage informal usage
- Waitrose shoppers lead Champagne gift occasions
- Own-label growth hampered by lack of understanding
- Purchasing motivations
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- Figure 51: Champagne/sparkling wine consumer purchasing motivations, November 2007
- Brands appeal to the young and singles
Consumer Typologies
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- Key points
- Champagne Charlies (8%)
- Special Occasion Champagne Drinkers (28%)
- Sparkling Wine Advocates (10%)
- Indifferents (20%)
- Champagne Charlies spread patronage
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- Figure 52: Repertoire drinking of attitudinal groups
Appendix
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- Advertising data
- Abbreviations
Appendix: The Consumer – Champagne Consumption
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- Figure 53: Consumption of Champagne in the last 12 months, by demographics, 2007
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- Figure 54: Frequency of Champagne drinking in the last 12 months, by demographics, 2007
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- Figure 55: Five-year trends for frequency of drinking Champagne, 2003-07
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Appendix: The Consumer – Champagne and Sparkling Wine Repertoires
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- Figure 56: Champagne drinkers by, gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, household income, region, ACORN category, technology users, Internet usage, commercial TV viewing, TV received, supermarket used and household size, November 2007
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- Figure 57: Sparkling wine drinkers by, gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, household income, region, ACORN category, technology users, Internet usage, commercial TV viewing, TV received, supermarket used and household size, November 2007
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- Figure 58: Non buyers by, gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, household income, region, ACORN category, technology users, Internet usage, commercial TV viewing, TV received, supermarket used and household size, November 2007
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- Figure 59: Demographics of Champagne repertoire drinkers
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Appendix: The Consumer – Attitudes and Habits
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- Figure 60: Consumer attitudes towards Champagnes and sparkling wine by, gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, household income, region, ACORN category, technology users, Internet usage, commercial TV viewing, TV received, supermarket used and household size, November 2007
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- Figure 61: Consumer attitudes towards Champagnes and sparkling wine by, gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, household income, region, ACORN category, technology users, Internet usage, commercial TV viewing, TV received, supermarket used and household size, November 2007
- Purchasing Motivations
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- Figure 62: What consumers consider when buying Champagne or sparkling wine by, gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, household income, region, ACORN category, technology users, Internet usage, commercial TV viewing, TV received, supermarket used and household size, November 2007
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- Figure 63: What consumers consider when buying Champagne or sparkling wine by, gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, Working status, household income, region, ACORN category, technology users, Internet usage, commercial TV viewing, TV received, supermarket used and household size, November 2007
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Appendix: Consumer Typologies
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- Figure 64: Cluster groups by attitudinal statements
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- Figure 65: Demographics of attitudinal (cluster) groups
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