Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
- Consumer research
Report Scope
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- Retailers
- Product markets
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2006/07
Broader Market Environment
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- Positive factors
- Negative factors
- Population
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- Figure 3: Germany: Population trends, 2002-06
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- Figure 4: Germany: Population, by age group, 2002, 2006 and 2010
- Economy
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- Figure 5: Germany: Gross domestic product, 1995-2007
- Inflation in check
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- Figure 6: Germany: Consumer prices, 1999-2007
- Unemployment falling
- Regulatory issues
The Market in Context
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- Subdued consumer spending
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- Figure 7: Germany: Household consumer expenditure, 1999-2006
- Stagnant prices in beauty
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- Figure 8: Germany: Consumer price indices for selected health and personal care products categories, 2002-06
- Market value and trends
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- Figure 9: Germany: Health and beauty products, relative performance, 2002-06
- Healthcare reforms force spend up
- Personal care hampered by consumer gloom
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- Figure 10: Germany: Consumer spending on health and beauty products, 2002-06
- Product market breakdown
- Perfumes, cosmetics and toiletries
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- Figure 11: Germany: sales of cosmetics, fragrances and toiletries by category, 2002, 2004 and 2006
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- Figure 12: Germany: Relative sales importance of categories vs western Europe, 2006
- Pharmaceutical products
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- Figure 13: Germany: Pharmaceuticals market, product breakdown, 2002-06
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- Figure 14: Germany: Self-medication market breakdown, 2006
- Channels of distribution
- Cosmetic and personal care
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- Figure 15: Germany: Facial care and personal care markets: Distribution by retail channel, 2006
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- Figure 16: Germany: Facial care and personal care markets: Distribution by retail channel, 2006
- OTC medicines
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- Figure 17: Germany: Over-the-counter medicines: Distribution by retail channel, 2004
Sector Size and Forecast
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- Economic outlook
- Retailers’ prospects
- Beauty specialists
- Health specialists
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- Figure 18: Germany: Health and beauty retailers’ sales, 2002-12
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- Figure 19: Germany: Health and beauty retailers’ sales as share of all retail, 2002-12
- Past
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- Figure 20: Germany: Health and beauty retailers’ sales by specialist type, index, 2003-07
- Figure 21: Germany: Health and beauty retailers’ estimated sales by specialist type, 2006
- Drugstore sales
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- Figure 22: Germany: Drugstore sector, sales performance, 2002-06
- Outlet and enterprise data
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- Figure 23: Germany: Number of retail enterprises, 1999, 2000, 2002 and 2005
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- Figure 24: Germany: Number of retail outlets, 1999, 2000, 2002 and 2005
The Consumer
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- Where they shop
- Schlecker dominates, food discounters strong
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- Figure 25: Germany: Retailer where toiletries, cosmetics/skincare, perfumes, healthcare products or medicines purchased in the last 12 months, November 2007
- Who buys where
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- Figure 26: Germany: Market positioning of retailers where toiletries, cosmetics/skincare, perfumes, healthcare products or medicines purchased in the last 12 months, by income and age, November 2007
- Detailed consumer demographics
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- Figure 27: Germany: Detailed demographics of toiletries, cosmetics/skincare, perfumes, healthcare products or medicines shopper by specialist retailer, November 2007
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- Figure 28: Germany: Detailed demographics of toiletries, cosmetics/skincare, perfumes, healthcare products or medicines shopper by retailer, November 2007
Retail Competitor Analysis
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- Leading specialists
- Consolidation
- The e-sphere
- Budnikowsky
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- Figure 29: Germany: Leading health and beauty specialists, 2007
- Market shares
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- Figure 30: Germany: Leading specialists’ market shares, 2004 and 2006
- Evaluation
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- Figure 31: Germany: Health and beauty retailers, evaluation, 2006/07
dm-drogerie markt
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- Figure 32: dm-drogerie-markt: Share of all European health and beauty retailers’ sales, 2003-07
- Figure 33: dm-drogerie markt: Share of German health and beauty specialists’ sales, 2003-07
- Figure 34: dm-drogerie markt: Share of German drugstore retailers’ sales, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 35: dm-drogerie markt: Sales performance, 2002/03-2006/07
- Store portfolio
- Larger than average stores
- Network development
- Sales productivity
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- Figure 36: dm-drogerie markt: Outlet data, 2002/03-2006/07
- International stores
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- Figure 37: dm-drogerie markt: International outlet numbers, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands
- Pricing
- Product offer
- Marketing and loyalty card
- Distribution
- e-commerce
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Douglas
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- Figure 38: Douglas perfumery division: Share of German health and beauty specialists’ sales, 2003-07
- Figure 39: Douglas perfumery division: Share of European health and beauty specialists’ sales, 2003-07
- Strategic evaluation
- International expansion
- Considered choices
- Standing out from the competition
- But an ever widening portfolio
- Background
- Financial performance
- Group data
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- Figure 40: Douglas Holding: Group financial performance, 2002-06/07
- Perfumery division
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- Figure 41: Douglas perfumery division: Financial performance, 2002-06/07
- Store portfolio
- International expansion continues
- Smart stores
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- Figure 42: Douglas perfumery division: Outlet data, 2003-07
- Sales densities
- Sales per outlet
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- Figure 43: Douglas perfumery division: Average sales per outlet by country, 2007
- Future store plans
- Retail offering
- Market positioning
- Brands and own brand
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Müller Ltd
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- Figure 44: Müller Ltd: Sales as share of health & beauty retailers’ sales in Europe, 2002-06
- Figure 45: Müller Ltd: Estimated sales as share of health & beauty retailers’ sales in Germany, 2002-06
- Strategic evaluation
- Building scale and a USP
- Unconvincing foreign strategy
- An unhappy camp?
- Background
- Financial performance
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- Figure 46: Müller Ltd: Estimated group sales performance, 2002-06
- Store portfolio
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- Figure 47: Müller Ltd: Outlet data, 2002-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Rossmann
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- Figure 48: Rossmann: Sales as share of health & beauty specialists’ sales in Europe, 2002-06
- Figure 49: Rossmann: Sales as share of health & beauty specialists’ sales in Germany, 2002-06
- Strategic evaluation
- Sharp pricing
- …needs breadth?
- Focused expansion
- Competition heats up at home
- Background
- Financial performance
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- Figure 50: Rossmann: Group financial performance, 2002-07
- Store portfolio
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- Figure 51: Rossmann: Outlet data, 2002-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
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Schlecker
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- Figure 52: Schlecker: Estimated share of German health and beauty retailers’ sales, 2003-07
- Figure 53: Schlecker: Share of European health and beauty specialists’ sales, 2003-07
- Strategic evaluation
- Background
- Financial performance
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- Figure 54: Schlecker: Estimated sales performance, 2002-07
- Store portfolio
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- Figure 55: Schlecker: Estimated outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Pricing
- Product offer
- Logistics
- Advertising
- e-commerce and home shopping
- Ihr Platz
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- Figure 56: Ihr Platz: Share of all German health and beauty retailers’ sales, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 57: Ihr Platz: Sales performance, 2002-06
- Store portfolio
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- Figure 58: Ihr Platz: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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The Body Shop
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- Figure 59: The Body Shop: Share of UK health and beauty specialists’ sales, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 60: The Body Shop: Financial performance, 2001/02-05/06
- Store portfolio
- Group outlet data
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- Figure 61: The Body Shop: Outlet data, 2002-2006
- European store numbers
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- Figure 62: The Body Shop: European outlet numbers, 2002-06
- European company-owned stores
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- Figure 63: The Body Shop: Company-owned outlets, 2002-06
- Shop refits
- Retail offering
- Market positioning
- Brands
- Pricing
- Product offer
- Advertising and marketing
- Loyalty card
- e-commerce and other home shopping
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Yves Rocher Group
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- Figure 64: Yves Rocher Group: Estimated sales as share of health & beauty specialists’ sales in Europe, 2002-06
- Strategic evaluation
- Background
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- Figure 65: Yves Rocher Group: Group brands, 2008
- Financial performance
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- Figure 66: Yves Rocher Group: Sales performance, 2002-06
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- Figure 67: Yves Rocher Group: Turnover by brand, 2000 and 2005
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- Figure 68: Yves Rocher Group: Turnover by channel (%), 2000 and 2006
- Store portfolio
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- Figure 69: Yves Rocher brand: outlet data, 2002-06
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- Figure 70: Yves Rocher brand: Estimated European outlet numbers, 2005-06
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 71: Yves Rocher: Yves Rocher brand: Turnover by product group, 2006
- Pricing
- Operational issues
- e-commerce and home shopping
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- Figure 72: Yves Rocher Group: Yves Rocher brand: Identified group websites, 2008
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