Table of Contents
Market in Brief
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- The future is multi-channel
- Travel and services still ahead in online spending
- Consumer attitudes show a clear split
- Mixed goods players dominate
European Summary and Outlook
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- Report scope
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2006/07
- E-commerce infrastructure
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- Figure 3: Europe: PC penetration by household by country, 2006
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- Figure 4: Europe: Increase in households with at least one PC, 2005-07
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- Figure 5: Europe: Internet penetration by household by country, 2007
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- Figure 6: Europe: Percentage change in Internet users, 2005-07
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- Figure 7: Europe: Broadband penetration by household by country, 2007
- European e-commerce spending
- Market size
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- Figure 8: Europe: Estimated e-commerce market size by country, 2006/07
- Figure 9: Europe: Per capita spending via e-commerce, 2007
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- Figure 10: Europe: Spending via e-commerce as % all consumer spending, 2007
- E-commerce retail
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- Figure 11: Europe: Estimated e-commerce sales and growth, 2007
- Sales per capita
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- Figure 12: Europe: E-commerce retail sales per capita, 2007
- Growth
- Leading players
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- Figure 13: Europe: Top 20 e-commerce retailers, 2006/07 and 2007/08
- Consumer summary
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- Figure 14: Europe: General attitudinal levels by country, 2007
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- Figure 15: Europe: Breakdown of opinions by country, 2007
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- Figure 16: UK: France, Germany, Italy and Spain: Ten most popular opinions regarding the Internet, 2007
- Outlook and forecast
- Forecast
- Europe: Estimated online retail sales
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- Figure 17: Europe: Estimated online retail sales, 2007 and 2012
- Online retail sales as share of total retail sales
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- Figure 18: Europe: Estimated online retail sales as % of total retail sales, 2007 and 2012
- Outlook
- M-commerce
- Socialising the online retail experience with web 2.0
- Multi-channel, multi-channel, multi-channel
France
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- Market in brief
- E-commerce the source of growth
- Advancing technology driving potential
- Early movers taking up strong positions
- But many consumers still require convincing
- Broader market environment
- Positive factors
- Negative factors
- Population
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- Figure 19: France: Population trends, 2003-07
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- Figure 20: France: Population by age group, 2004-08
- Computer ownership and Internet access
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- Figure 21: France: Proportion of individuals having used a PC in last 3 months, 2006
- Figure 22: France: Internet access and broadband connection rates, 2006-07
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- Figure 23: France: Breakdown of Internet users by age and gender, 2007
- Market in context
- Key analysis
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- Figure 24: France: Consumer expenditure via e-commerce, 2003-07
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- Figure 25: France: Products and services purchased online, 2007
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- Figure 26: France: Purchasers of items online by age group, 2007
- Loi Chatel
- Sector size and forecast
- Key analysis
- Online retail sales
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- Figure 27: France: Retail sales, 2003-07 and 2012
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- Figure 28: France: Online sales as a % of all retail sales, 2003-12
- Recent trends in French e-commerce
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- Figure 29: France: Breakdown of most popular retail spend areas online, 2006
- Website data
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- Figure 30: France: Number of active e-commerce websites, 2003-06
- Retail competitor analysis
- Leading players
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- Figure 31: France: Leading e-commerce players, 2007/08
- The consumer
- Consumer attitudes to e-commerce
- Key analysis
- Convenience is king
- But some concerns still remain
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- Figure 32: France: Ten most popular opinions on e-commerce by gender, November 2007
- How and where consumers access the Internet
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- Figure 33: France: Proportion of households with at least 1 PC, 2005 and 2007
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- Figure 34: France: Proportion of population having used the Internet in the past 12 months, 2005 and 2007
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- Figure 35: France: Most popular locations for Internet access, 2007
- Detailed view of Consumer Demographics:
- Further analysis
- Key analysis
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- Figure 36: Segmentation of nationals on basis of attitudinal statements towards online shopping, November 2007
- Figure 37: France: Breakdown of responses by respondent type, November 2007
- The Consumer – Detailed demographics
- The Consumer – Attitudes to shopping online
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- Figure 38: France: Attitudes to shopping online, detailed demographics, November 2007
- Figure 39: France: Attitudes to shopping online, detailed demographics, November 2007
- Figure 40: France: Attitudes to shopping online, detailed demographics, November 2007
- The Consumer – Further analysis
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- Figure 41: France: Breakdown of respondent sub-group by demographic, November 2007
Germany
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- Market in brief
- The future – e-commerce to benefit from high level of access
- Market growing as mail order goes online
- Mail order players lead
- A positive attitude to e-commerce
- Broader market environment
- Positive factors
- Negative factors
- Population
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- Figure 42: Germany: Population trends, 2002-06
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- Figure 43: Germany: Population, by age group, 2002, 2006 and 2010
- Computer ownership and Internet access
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- Figure 44: Germany: Proportion of individuals having used a PC in last 3 months, 2007
- Figure 45: Germany: Penetration of Internet by age and gender, 2007
- Figure 46: Germany: Internet access and broadband connection rates, 2006-07
- The economy
- Will consumers spend in 2008?
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- Figure 47: Germany: Gross domestic product, 1996-2007
- Market in context
- Key analysis
- Market value
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- Figure 48: Germany: Estimated total B2C online sales, 2003-08
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- Figure 49: Germany: Products and services purchased online, 2006
- Sector size and forecast
- Forecast
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- Figure 50: Germany: Retail sales, 2003-07 and 2012
- Figure 51: Germany: Estimated breakdown of online sales by type of retailer, 2007
- Retail competitor analysis
- Leading players
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- Figure 52: Germany: Leading e-commerce players, 2007/08
- Market shares
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- Figure 53: Germany: Market share of leading players, 2006/07
- The Consumer
- Consumer attitudes to e-commerce
- Key analysis
- Convenience is king
- But some concerns remain
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- Figure 54: Germany: Most popular opinions on e-commerce by gender, November 2007
- Detailed view of Consumer Demographics
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- Figure 55: Germany: Key attitudes by age and affluence, 2007
- How and where consumers access the Internet
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- Figure 56: Germany: Population by number of PCs, 2005 and 2007
- Figure 57: Germany: Proportion of population having used the Internet in the past 12 months, 2005 and 2007
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- Figure 58: Germany: Most popular locations for Internet access, 2007
- Further analysis
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- Figure 59: Segmentation of nationals on basis of attitudinal statements towards online shopping, November 2007
- Figure 60: Germany: Breakdown of responses by respondent type, November 2007
- The Consumer – Detailed Demographics
- The Consumer – Attitudes to shopping online
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- Figure 61: Germany: Attitudes to online shopping, detailed demographics, November 2007
- Figure 62: Germany: Attitudes to online shopping, detailed demographics, November 2007
- Figure 63: Germany: Attitudes to online shopping, detailed demographics, November 2007
- The Consumer – Further analysis
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- Figure 64: Germany: Breakdown of respondent sub-group by demographic, November 2007
Italy
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- Market in brief
- The future – Conservative growth
- E-commerce yet to capture Italian hearts
- Technology attracts technophiles
- Lack of trust undermining the offer
- Broader market environment
- Positive factors
- Negative factors
- Population
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- Figure 65: Italy: Population trends, 2002-06
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- Figure 66: Italy: Population by age, 2007
- Computer ownership and Internet access
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- Figure 67: Italy: Proportion of individuals having used a PC in last 3 months, 2006
- Internet usage
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- Figure 68: Italy: Breakdown of Italian Internet users by age and gender, 2007
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- Figure 69: Italy: Internet connections and broadband penetration, 2006-07
- Market in context
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- Figure 70: Italy: Estimated consumer expenditure via e-commerce, 2003-07
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- Figure 71: Italy: Purchasers of items online in the previous 12 months, by age group, 2006-07
- Sector size and forecast
- Key analysis
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- Figure 72: Italy: Estimated e-commerce retail spend breakdown, 2007
- Figure 73: Italy: All retail sales and estimated e-commerce retail sales, 2003-07 and 2012
- Retail competitor analysis
- Leading players
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- Figure 74: Italy: Leading e-commerce players, 2007/08
- The Consumer
- Consumer attitudes to e-commerce
- E-commerce, making shopping e-asier?
- But is it cheap or safe enough?
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- Figure 75: Italy: Most popular opinions on e-commerce by gender, November 2007
- Detailed view of consumer demographics
- Further analysis
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- Figure 76: Segmentation of nationals on basis of attitudinal statements towards online shopping, November 2007
- Figure 77: Italy: Breakdown of responses by respondent type, November 2007
- The Consumer – Detailed demographics
- The Consumer – Attitudes to shopping online
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- Figure 78: Italy: Attitudes to shopping online, detailed demographics, November 2007
- Figure 79: Italy: Attitudes to shopping online, detailed demographics, November 2007
- Figure 80: Italy: Attitudes to shopping online, detailed demographics, November 2007
- The Consumer – Further analysis
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- Figure 81: Italy: Breakdown of respondent sub-group by demographic, November 2007
Spain
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- Market in brief
- The future – online sales set to rocket
- Convenience driving online shopping
- Multi-channel model starting to dominate
- Broader market environment
- Positive factors
- Negative factors
- Population
- A growing population…
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- Figure 82: Spain: Population trends, 2002-06
- …but also an ageing population
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- Figure 83: Spain: Population, by age group, 2002, 2006 and 2010
- Computer ownership and Internet access
- Growing – but from a low base
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- Figure 84: Spain: Computer ownership, 2004-06
- Few silver surfers in Spain?
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- Figure 85: Spain: Computer ownership, by age group, 2006
- Figure 86: Spain & EU 27: Levels of Internet access and broadband connections, 2006 and 2007
- The economy
- 2008 set for a slowdown?
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- Figure 87: Spain: GDP, 1996-2006
- Market in context
- B2C e-commerce
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- Figure 88: Spain: B2C E-commerce, 2000-06
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- Figure 89: Spain: B2C e-commerce as % of all consumer spending, 2000-06
- Sector size and forecast
- Online retail sales estimate
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- Figure 90: Estimated e-commerce sales, 2006 and 2007
- Online retail sales forecast
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- Figure 91: Spain: Estimated online retail sales, 2005-07 and 2012
- Retail competitor analysis
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- Figure 92: Spain: Leading online retailers, 2007/08
- Multi-channel
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- Figure 93: Spain: Online shoppers choice of webstore, 2006
- The Consumer
- Consumer attitudes to e-commerce
- Key analysis
- Convenience is king
- Trust remains an issue
- Frustration
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- Figure 94: Spain: Attitudes to shopping online, November 2007
- How and where consumers access the Internet
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- Figure 95: Spain: Where consumers have accessed the Internet, 2007
- Figure 96: Spain: How consumers have accessed the Internet, 2005-07
- Further analysis
- Key analysis
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- Figure 97: Segmentation of nationalities on basis of attitudinal statements towards online shopping, November 2007
- Figure 98: Spain: Positive and negative clusters, by attitude statements, 2007
- The Consumer – Detailed Demographics
- The Consumer – Attitudes to shopping online
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- Figure 99: Spain: Attitudes to shopping online, detailed demographics, November 2007
- Figure 100: Spain: Attitudes to shopping online, detailed demographics, November 2007
- Figure 101: Spain: Attitudes to shopping online, detailed demographics, November 2007
- The Consumer – Further Analysis
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- Figure 102: Spain: Positive and negative clusters, detailed demographics, 2007
UK
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- Market in brief
- Broadband driving growth?
- Silver surfers?
- Convenience of online shopping is its main appeal, but some still sceptical
- Online retail growth outpacing offline
- Offline brands set to dominate online
- Broader market environment
- Positive factors
- Negative factors
- Population trends
- Greying population good news for e-commerce retailers?
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- Figure 103: UK: British Internet usage profile, by gender, socio-economic group, age and working status, October 2007
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- Figure 104: UK: Population trends, by age band, 2002-12
- Figure 105: UK: Population by age band, 2002-12
- Computer ownership and Internet access
- The growth of broadband
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- Figure 106: UK: Index of growth of dial-up and broadband Internet connections, September 2004-September 2007
- PC penetration
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- Figure 107: UK: Percentage of households with home computer and Internet connections, 1998/99-2006
- Economy
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- Figure 108: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
- Market in context
- Key analysis
- B2C e-commerce
- IMRG
- ONS
- Sector size and forecast
- Key analysis
- Non-store retailers’ sales
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- Figure 109: UK: Non-store retailers sales forecast, 2003-12
- Estimated online retail sales
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- Figure 110: UK: Estimated online retail sales, 2003-07
- Online retail sales forecast
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- Figure 111: UK: Estimated online retail sales, 2005-07 and 2012
- The future
- Store-based retailers driving growth
- Order online collect in store
- Retail competitor analysis
- Key analysis
- A multi-channel future for e-commerce
- Tesco dominates retailing online as well as offline
- Amazon number 2
- Argos, the most multi-channel?
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- Figure 112: UK: Leading online retailers, sales estimates 2007/08
- Market shares
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- Figure 113: UK: Leading online retailers, estimated market share, 2007/08
- The Consumer
- Key findings
- Consumer attitudes to e-commerce
- Convenience and pricing
- Trust
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- Figure 114: UK: Attitudes to shopping online, November 2007
- Male v. Female priorities
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- Figure 115: UK: Attitudes to shopping online, male v. female priorities, November 2007
- The 45-54-year-olds online shopping profile
- How and where consumers access the Internet
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- Figure 116: GB: Where consumers have accessed the Internet, 2007
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- Figure 117: GB: How consumers have accessed the Internet, 2005-07
- The consumer – further analysis
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- Figure 118: Segmentation of nationalities on basis of attitudinal statements towards online shopping, November 2007
- Key analysis
- Main issues
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- Figure 119: UK: Attitudes to shopping online, cluster analysis, November 2007
- The Consumer – Detailed demographics
- The Consumer – Attitudes to shopping online
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- Figure 120: UK: Attitudes to online shopping, detailed demographics, November 2007
- Figure 121: UK: Attitudes to online shopping, detailed demographics, November 2007
- Figure 122: UK: Attitudes to online shopping, detailed demographics, November 2007
- The Consumer – Further analysis
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- Figure 123: UK: Attitudes to shopping online, cluster analysis, November 2007
Amazon Europe
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- Figure 124: Amazon Europe: Sales as share of all non-food retailers in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 125: Amazon Europe: Estimated financial performance, 2003-07
- e-commerce offering
- Websites
- Market positioning
- Brands
- Product offer
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- Figure 126: Amazon Group: Date of introduction of product categories, 27 November 2007
- Pricing
- Operational issues
- Loyalty card
- Advertising and marketing
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Arcandor
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- Strategic evaluation
- Background
- Neckermann.de
- Financial performance
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- Figure 127: Arcandor: Group financial performance, 2004-07
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- Figure 128: Arcandor: Group financial results, 9 months to end September 2006 & 2007
- e-commerce sales
- e-commerce offering
- Websites
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- Figure 129: Karstadtquelle: Major websites, 2008
- Recent developments
Argos
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- Strategic evaluation
- Background
- Financial performance
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- Figure 130: Argos: Financial performance, 2002/03-2006/07
- Figure 131: Argos: Multi-channel development, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
Asda Stores Ltd
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- Background
- Financial performance
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- Figure 132: Asda Stores Ltd: Group financial performance, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Bruno Bader
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- Background
- Financial performance
- e-commerce offering
- Market positioning
- Product offer
- Pricing
- e-commerce
buch.de internetstores
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- Background
- Financial performance
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- Figure 133: Buch.de: Group financial performance, 2003-07
- e-commerce offering
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- Figure 134: Buch.de: Online shops, 2007
- Product offer
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- Figure 135: Buch.de: Sales mix by product and region, 2006
- Marketing
Camif France
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- Strategic evaluation
- Background
- Financial performance
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- Figure 136: Camif: Group financial performance, 2002-06
- Figure 137: Camif: Breakdown of sales revenue by fascia, 2006
- e-commerce offering
- Websites
- Market positioning
- Product offer
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- Figure 138: Camif: Breakdown of turnover by product, 2006
- Brands
- Pricing
CHL
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- Background
- Financial performance
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- Figure 139: CHL: Estimated sales revenue from B2C operations, 2005-07
- e-commerce offering
- Products
- B2B operations
- Operational issues
Conrad
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- Strategic evaluation
- Background
- Financial performance
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- Figure 140: Conrad: Group financial performance, 2002-06
- e-commerce offering
- Websites
- Products
- Pricing
- Operational issues
Debenhams
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- Background
- Financial performance
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- Figure 141: Debenhams: Group financial performance, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
DSG International (including PIXmania)
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- Strategic evaluation
- Background
- Financial performance
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- Figure 142: DSGi: Group financial performance, 2002/03-2006/07
- Figure 143: DSGi: Online sales, 2005/06 and 2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
eBay Inc
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- Strategic evaluation
- Background
- Financial performance
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- Figure 144: eBay Inc: Group financial performance, 2003-07
- e-commerce offering
- How e-bay works
- Market positioning
- Product offer
- Pricing
- Operational issues – Safe payments/PayPal
- Advertising and marketing
Fnac
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- Strategic evaluation
- Background
- Financial performance
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- Figure 145: Fnac: Group financial performance, 2003-07
- Discontinued operations
- e-commerce offering
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- Figure 146: Fnac: Website information by country, 2006
- Product offer
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- Figure 147: Fnac: Breakdown of turnover by product category, 2006
- Brands
- Operational issues
HMV Group
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- Background
- Financial performance
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- Figure 148: HMV Group: Group financial performance, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
Hoepli Multimedia
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- Background
- Financial performance
- e-commerce offering
- Products
John Lewis Direct
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- Background
- Financial performance
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- Figure 149: John Lewis department stores: Financial performance, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Kesa Electricals
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- Strategic evaluation
- Background
- Financial performance
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- Figure 150: Kesa Electricals: Group financial performance, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Klingel
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- Strategic evaluation
- Background
- Financial performance
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- Figure 151: Klingel: Estimated group financial performance, 2002-06
- e-commerce offering
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- Figure 152: E-commerce offering of the various Klingel websites
- Market positioning
- Operational issues
Lagardère Services
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- Background
- Financial performance
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- Figure 153: Lagardère Services: Group financial performance, 2004-06
- e-commerce offering
Littlewoods Shop Direct Group Ltd
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- Strategic evaluation
- Background
- Financial performance
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- Figure 154: Littlewoods Shop Direct Group Ltd: Group financial performance, 2002/03-2006/07
- e-commerce offering
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- Figure: Littlewoods Shop Direct: e-commerce sites, 2008
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Next Directory
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- Strategic evaluation
- Background
- Financial performance
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- Figure 155: Next Directory: Group financial performance, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Ocado
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- Background
- Financial performance
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- Figure 156: Ocado: Financial performance, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Ooshop
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- Background
- Financial performance
- e-commerce offering
- Products
- Operational issues
Otto Europe
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- Strategic evaluation
- Background
- Financial performance
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- Figure 157: Otto Europe: Group financial performance, 2002/03-2006/07
- e-commerce sales
- e-commerce offering
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- Figure 158: Otto Group: European websites, 2008
- Market positioning
- Brands
- Product offer
- Recent developments
Play.com
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- Background
- Financial performance
- e-commerce offering
- Market positioning
- Product offer
- Pricing
Redcats
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- Strategic evaluation
- Background
- Financial performance
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- Figure 159: Redcats: Group financial performance, 2003-07
- Discontinued operations
- Turnover by region
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- Figure 160: Redcats: Breakdown of turnover by market, 2005
- Figure 161: Redcats: Breakdown of turnover by sales channel, 2006
- e-commerce offering
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- Figure 162: Redcats: Group websites, 2007
- Product offer
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- Figure 163: Redcats: Breakdown of turnover by product category, 2005
- Brands
- Pricing
RueDuCommerce
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- Background
- Financial performance
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- Figure 164: Rue du Commerce: Financial performance, 2004-06
- e-commerce offering
- Products
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- Figure 165: Rue du Commerce: Breakdown of sales by product category, 2006
- Services
- C2C offer
J Sainsbury
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- Background
- Financial performance
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- Figure 166: Sainsbury’s Supermarkets, 2002/03-2006/07
- e-commerce offering
- Market positioning
- Brands
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- Figure 167: Sainsbury’s Supermarkets: Own-label food portfolio
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Tchibo
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- Background
- Financial performance
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- Figure 168: Tchibo: Group financial performance, 2002-06
- e-commerce offering
- Product offer
- Brands
- Advertising and marketing
tesco.com
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- Strategic evaluation
- Background
- Financial performance
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- Figure 169: tesco.com: Financial performance, 2003-07
- Figure 170: tesco.com as share of UK sales and operating profit, 2003-07
- e-commerce offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- Environment
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