Table of Contents
Scope and Themes
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- What you need to know
- Definitions
- Consumer research methodology
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Business travel sales
- Travel booking
- High value travelers
- Sales and marketing appeals
- Traveler attitudes and opinions
- The future of the business travel industry
Fast Forward Trends
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- Trend: Stress Society
- Level of stress
- Happiness and convenience
- Constant pursuit of happiness
- Trend: Hire Hire
- Travel is about experience
Insights and Opportunities: A Consumer-Centric Perspective
Market Size
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- Figure 1: Total spending on U.S. domestic business travel, at current and constant prices, 2002-07
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- Figure 2: Number of person trips for business and leisure purposes, 2002-07
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Market Segmentation
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- Figure 3: Segment share of domestic business travel sales, 2007
- Figure 4: Domestic business travel sales, by segment, 2005 and 2007
- Lodging sales for business purposes
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- Figure 5: Sales of lodging for business purposes, at current and constant prices, 2002-07
- Figure 6: Number of hotel rooms available, average occupancy levels, and average room rates, 2001-06
- Air travel sales for business purposes
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- Figure 7: Sales of air travel for business purposes, at current and constant prices, 2002-07
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- Figure 8: System (domestic plus international flights) quarterly operating profit margins share of total sales, by carrier type, 2006 and 2007
- Car rental sales for business purposes
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- Figure 9: Car rental sales for business purposes, at current and constant prices, 2002-07
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Retail Channels
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- Figure 10: Responsibility for travel management, by number of flights taken in the past year, November 2007
- Unmanaged travel
- Quasi-managed travel
- The rise in online booking
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Drivers and Trends in Business and Conference Travel
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- Costs
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- Figure 11: Airline industry fuel costs and jet fuel price per barrel, 2001-07
- Relationship between airfare, fuel costs and airline profits
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- Figure 12: Average airfares based on all domestic itinerary fares, round trip or one-way for which no return is purchased, Q3 2005-Q2 2007
- Figure 13: Q2 average domestic fares from year-to-year, 1998-2007
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- Figure 14: System wide (domestic plus international) quarterly operating profit margin of passenger airlines, by group, Q4 2005-Q2 2007
- Rental cars: higher fees due to lower supply and increases in taxes
- Technology
- Alternative meeting technology
- 2007 technology upgrades
- Convenience
- Comfort and luxury
- Customization
- Eco initiatives
- Lifestyle appeal
Advertising and Promotion
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- Analysis of television advertisements
- Airline
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- Figure 15: American Airlines rewards TV clip, 2007
- Figure 16: British Airways business class TV clip, 2007
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- Figure 17: United Airlines face-to-face TV clip, 2006
- Lodging
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- Figure 18: Marriott Courtyard Hotels TV clip, 2007
- Figure 19: Choice Hotels TV clip, 2007
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- Figure 20: Days Inn Motel TV clip, 2007
- Car rental
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- Figure 21: Hertz Car Rental TV clip, 2007
- Loyalty programs
- Social media
Demographics of the Business Traveler
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- Figure 22: Incidence of business travel, international vs domestic, by age, May 2006-June 2007
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- Figure 23: Incidence of business travel, international vs domestic, by race/ethnicity, May 2006-June 2007
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- Figure 24: Total population and Asian population, by age, 2008
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- Figure 25: Incidence of business travel, international vs domestic, by household income, May 2006-June 2007
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- Figure 26: Number of business domestic trips taken in past year, by household income, May 2006-June 2007
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- Figure 27: Incidence of domestic and international business travel, by level of education, May 2006-June 2007
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The Lifestyles and Occupations of Business Travelers
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- Figure 28: Incidence of domestic and international business travel, by time spent working per week, May 2006-June 2007
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- Figure 29: Ownership of PDA, cell phone, and cell phone usage for business, by incidence of domestic and foreign travel, May 2006-June 2007
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- Figure 30: Incidence of domestic and foreign travel, by lifestyle segments with a high concentration of travelers—affluent married couples, May 2006-June 2007
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- Figure 31: Incidence of domestic and foreign travel, by lifestyle segments with a high concentration of travelers—single men, May 2006-June 2007
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- Figure 32: Incidence of domestic and foreign travel, by lifestyle segments with a high concentration of travelers—single women, May 2006-June 2007
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- Figure 33: Hobbies and leisure activities, by incidence of domestic and foreign travel, May 2006-June 2007
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- Figure 34: Incidence of domestic and foreign travel, by occupations with high incidence of business travelers, May 2006-June 2007
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- Figure 35: Number of domestic business trips taken in past year, by occupations with high incidence of business travelers, May 2006-June 2007
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- Figure 36: Incidence of domestic and foreign travel, by industries with high incidence of business travelers, May 2006-June 2007
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Work-related Attitudes of Business Travelers
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- Figure 37: Work-related attitudes of business travelers, by incidence of domestic and foreign travel, May 2006-June 2007
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- Figure 38: Work-related attitudes of travelers—importance of business travel and use of alternative methods, by number of business trips taken in past year, November 2007
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- Figure 39: Work-related attitudes of travelers—enjoyment and stress, by number of business trips taken in past year, November 2007
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- Figure 40: Work-related attitudes of travelers—types of hotels favored, by number of business trips taken in past year, November 2007
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- Figure 41: Work-related attitudes of travelers—eco-friendly, by number of business trips taken in past year, November 2007
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Reasons for Travel, Hotel Services and Types of Ground Transport Used
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- Reason for travel
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- Figure 42: Reasons for business travel, by number of business trips taken in past year, November 2007
- Lodging
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- Figure 43: Hotel services used, by number of trips taken in past year, November 2007
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- Figure 44: Hotel services that influenced hotel choice, by number of trips taken in past year, November 2007
- Ground transportation
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- Figure 45: Types of ground transportation used, by number of trips taken in past year, November 2007
Future and Forecast
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- Future trends
- Market forecast
- Domestic business travel
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- Figure 46: Forecast of domestic business travel, at current and constant prices, 2007-12
- Business lodging
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- Figure 47: Forecast of lodging for business purposes, at current and constant prices, 2007-12
- Business air travel
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- Figure 48: Forecast of air travel for business purposes, at current and constant prices, 2007-12
- Business car rental
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- Figure 49: Forecast of car rental for business purposes, at current and constant prices, 2007-12
Appendix: Trade Associations
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