Table of Contents
Issues in the Market
-
- Main issues
- Definition
- Abbreviations
Insights and Opportunities
-
- Got a problem? No one else can help? Start your own lottery
- Targeting young adults
Market in Brief
-
- Ten more years for Camelot
- A year of decline for draw-based games…
- …but scratchcards and online IWGs on the rise
- A tax on the mathematically impaired…
- …or a harmless leisure activity?
- The growth in new ways to play
- The recession-proof game
- Targeting young adults a major challenge
- A rollover galvanises the occasional players
- Stronger, higher, faster sales in the future?
Fast Forward Trends
-
- Trend 1: Customization
- What’s it about?
- Observations
- What next?
- Trend 2: Feel-Anthropy
- What’s it about?
- Observations
- What next?
Internal Market Environment
-
- Key points
- GamCare & gambling addiction
- Where does the Lottery stand in the addiction stakes?
-
- Figure 1: Percentage of calls to GamCare, by gambling activity, 2005 and 2006
- Scratchcards calls by age
-
- Figure 2: Percentage of scratchcard calls to GamCare, by age, 2005 and 2006
- The National Lottery Commission
- The next ten years
Broader Market Environment
-
- Key points
- Is the Lottery recession-proof?
-
- Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
- An ageing population perfect for the Lottery?
-
- Figure 4: Trends in the age structure of the UK population, by gender, 2002-12
- The relationship between the Lottery and income
-
- Figure 5: adult population trends, by socio-economic group, 2002-12
- The Lottery and lifestage
-
- Figure 6: adult population trends, by lifestage, 2002-12
- New platforms
- Usage of interactive TV services
-
- Figure 7: Sky customers’ experiences of using interactive products and services, February/March 2007
- Internet penetration
-
- Figure 8: British Internet penetration at home/work/place of study or elsewhere, by demographic sub-group, 2002-07
- Mobile phone feature usage
-
- Figure 9: Which of the following do you do with your mobile phone? And how often do you do it? June 2007
- The gambling market
- Gambling stakes
-
- Figure 10: UK gambling stakes, by key sector, 2002-06
- Stakes to prizes
-
- Figure 11: Proportion of prizes to stakes, by key sector, 2006
Competitive Context
-
- Key points
- Leisure expenditure by activity
-
- Figure 12: Consumer expenditure on selected leisure goods and activities, 2002-07
- Major spend priorities
-
- Figure 13: Spending priorities, January 2007
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Internet smart cards
- State-owned lottery operators expanding into poker
- New Media Lottery Services (NMLS)
- The Lotto Ouija board
Market Size and Forecast
-
- Key points
- National Lottery sales
-
- Figure 14: National Lottery sales trends and forecast, 2002/03-20012/13
- The Lottery takes a (temporary?) step back
- 2007: half-year results
- Olympic developments
- Steady growth forecast
- Factors used in the forecast
Segment Performance
-
- Key points
- Lottery sales by sector
-
- Figure 15: National Lottery sales, by sector, 2003/04-2006/07
- Figure 16: National Lottery sales of draw-based games, 2002/03-2006/07
- Sales of draw-based games
-
- Figure 17: Draw-based games revenue, by game, 2004/05-2006/07
- Sales of scratchcards and online IWGs
-
- Figure 18: National Lottery sales of scratchcard and online instant win games, 2002/03-2006/07
Distribution of Sales
-
- Key points
- Sales by distribution channel
-
- Figure 19: National Lottery sales by distribution channel, 2004/05-2006/07
- No need to queue
Brand Communication and Promotion
-
- Key points
- Camelot ad expenditure
-
- Figure 20: Trends in main media advertising expenditure by Camelot Group plc, 2001/02-2006/07
- Expenditure by media
-
- Figure 21: Main media advertising expenditure by Camelot Group plc, by media, 2002/03-06/07
Companies and Products
-
- Key points
- Camelot plc
- The nuts and bolts
- New platforms
- Financial results
- Social responsibility
- The future
- Play Monday
- The Weather Lottery plc
- A new entrant
- Other non-specialist operators
Who Plays Lotteries?
-
- Key points
- Lottery participation
-
- Figure 22: Participation in lotteries, October 2007
- Participation in lotteries by demographic analysis
-
- Figure 23: Participation in lotteries, by demographic sub-group, October 2007
The Games People Play
-
- Key points
- Lottery games played
-
- Figure 24: Lottery games played, October 2007
- Level of participation by games played
-
- Figure 25: Participation in lotteries, by games played, October 2007
- Level of participation by demographic analysis
-
- Figure 26: Profile of those who participate in lotteries, by games played, by demographic sub-group, October 2007
Attitudes Towards the National Lottery
-
- Key points
- How people feel about the National Lottery
-
- Figure 27: Attitudes towards the National Lottery, October 2007
- Attitudes towards the National Lottery by frequency of participation
-
- Figure 28: Lottery participation, by attitudes towards the National Lottery, October 2007
- Attitudes towards the National Lottery by games played
-
- Figure 29: Lottery games played, by attitudes towards the National Lottery, October 2007
Targeting Opportunities
-
- Key points
- Target groups
- Lottery Lovers (42% of the population or 20.7 million adults aged 16+)
- In-betweens (29% of the adult population or 14.3 million adults aged 16+)
- Lottery Avoiders (29% of the adult population or 14.3 million adults aged 16+)
- Targeting opportunities by participation in lotteries
-
- Figure 30: Targeting opportunities, by participation in lotteries, October 2007
- Frequency of playing lotteries by number of draw-based games played
-
- Figure 31: Frequency of playing lotteries, by number of draw-based games played, October 2007
- Draw-based games by number played
-
- Figure 32: Draw-based games, by number of games played, October 2007
- Number of draw-based games played and attitudes
-
- Figure 33: Attitudes towards the National Lottery, by number of draw-based games played, October 2007
Appendix – Detailed Demographics
-
- TGI data
- Draw-based Lottery games and scratchcard playing
-
- Figure 34: Frequency of taking part in the National Lottery (either on Wednesday or Saturday) and of playing National Lottery Instant Scratchcards, 2007
- Draw-based Lottery game playing by demographic analysis
-
- Figure 35: Frequency of taking part in the National Lottery (either on Wednesday or Saturday), by demographic sub-group, 2007
- Scratchcard playing by demographic analysis
-
- Figure 36: Frequency of playing National Lottery Instant Scratchcards, by demographic sub-group, 2007
- Lottery games played by demographic analysis
-
- Figure 37: Lottery games played, by demographic sub-group, October 2007
- Most popular attitudes towards the National Lottery by demographic analysis
-
- Figure 38: Most popular attitudes towards the National Lottery, by demographic sub-group, October 2007
- Next most popular attitudes towards the National Lottery by demographic analysis
-
- Figure 39: Next most popular attitudes towards the National Lottery, by demographic sub-group, October 2007
- Targeting opportunities by demographic analysis
-
- Figure 40: Targeting Opportunities, by demographic sub-group, October 2007
Back to top