Table of Contents
Market in Brief
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- The future
- Market sizes, performance and structure
- Channels of distribution
- Market leaders
- Consumer behaviour
Report Scope
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- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2006/07
Broader Market Environment
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- Growing population
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- Figure 3: Spain: Population trends, 2002-06
- But ageing too
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- Figure 4: Spain: Population, by age group, 2002, 2006 and 2010
- Steady economic growth
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- Figure 5: Spain: Gross domestic product, 1996-2006
- Consumer prices
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- Figure 6: Spain: Consumer prices, 1999-2006
- The Spanish housing market
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- Figure 7: Spain: Households by number of members, 2004
The Market in Context
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- Key points
- Consumer spending buoyed by booming housing market
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- Figure 8: Spain: Household consumer expenditure, 1995-2006
- DIY market in context
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- Figure 9: Spain: Consumer spending on selected categories of goods, 2001-05
- Consumer prices on DIY-related products
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- Figure 10: Spain: Inflation, selected products 2003-06
- DIY market size
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- Figure 11: Spain: Estimated consumer spending on DIY products, 2001-05
- Channels of distribution
- DIY and hardware specialists dominate
- Hypermarkets are popular
- Bricor – an altogether different format
Sector Size and Forecast
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- Key points – future
- Key points – past
- Future
- Economic and consumer spending outlook
- DIY retailers’ prospects
- Retail sales forecasts
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- Figure 12: Spain: Retail sales, 2002-12
- Past
- Market drivers
- DIY retailers’ performance
- Underdeveloped market
The Consumer
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- Where They Shop – Trend Data
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- Figure 13: Spain: Retailers/channels where DIY goods purchased, November 2007
- Who buys where
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- Figure 14: Spain: Market positioning of major diy retailers by income and age, November 2007
- Detailed consumer demographics – DIY shoppers
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- Figure 15: Spain: Detailed demographics by retailer/retail channel, November 2007
- Who are the DIYers and which tasks done
- Who are the DIYers
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- Figure 16: Spain: Those that had done home decorating or DIY in last 12 months by gender, age, region and income, 2007
- Tasks done
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- Figure 17: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
- Lifestyle comparisons
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- Figure 18: Agreement with lifestyle statements relating to DIY and the home in Great Britain, France, Germany and Spain, 2007
Retailer Competitor Analysis
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- Figure 19: Spain: Major DIY and related goods retailers, 2006
- Evaluation
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- Figure 20: Spain: DIY specialists’ evaluation, 2006/07
- Market shares
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- Figure 21: Spain: Leading DIY retailers market share, 2006
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ATB (Asociación de Tiendas de Bricolaje)
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- Background
- Financial performance
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- Figure 22: ATB: Sales performance, 2002, and 2004-06
- Store portfolio
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- Figure 23: ATB: Outlet data, 2003-07
- Retail offering
Bauhaus
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- Figure 24: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 25: Bauhaus: Group financial performance, 2002-06
- Store portfolio
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- Figure 26: Bauhaus: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Brico Group
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- Background
- Financial performance
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- Figure 27: Brico Group: Sales performance, 2002-06
- Store portfolio
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- Figure 28: Brico Group: Outlet data, 2003-07
- Retail offering
Bricorama
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- Figure 29: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 30: Bricorama: Sales as share of DIY retailers’ sales in France, 2002-06
- Background
- Financial performance
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- Figure 31: Bricorama: Group financial performance, 2002-06
- Store portfolio
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- Figure 32: Bricorama: Outlet data, 2002-06
- Retail offering
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- Figure 33: Bricorama: Share of sales by product category, 2006
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- Figure 34: Batkor: Share of sales by product category, 2006
- Market positioning
- Product offer
- Loyalty cards
- Do It For Me
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Cofac
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- Background
- Financial data
- Store portfolio
Groupe Adeo
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- Figure 35: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 36: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 37: Groupe Adeo: Group sales performance, 2002-06
- Figure 38: Groupe Adeo: Estimated European sales performance, 2006
- Store portfolio
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- Figure 39: Groupe Adeo: Outlet data, 2002-06
- Figure 40: Groupe Adeo: European outlets, 2006
- Retail offering
- Market positioning
- Product offer
- Pricing
- Loyalty card
- e-commerce
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Kingfisher Group
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- Figure 41: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 42: Kingfisher Group: Sales as share of DIY retailers’ sales in the UK, 2002-06
- Figure 43: Kingfisher Group: Sales as share of all DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 44: Kingfisher Group: Group financial performance, 2002-06
- Figure 45: Kingfisher Group: Sales by geographical region, 2006
- Store portfolio
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- Figure 46: Kingfisher Group: Outlet data, 2002-06
- Retail offering
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Mr. Bricolage
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- Figure 47: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 48: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 49: Mr. Bricolage SA: Financial data, 2002-06
- Retail sales
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- Figure 50: Mr Bricolage: Breakdown of retail performance, 2002-06
- First half 2007
- Store portfolio
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- Figure 51: Mr. Bricolage: Outlet data, 2002-06
- Retail offering
- Product offer
- e-commerce
- Loyalty card
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