Table of Contents
Market in Brief
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- The future
- Market size and performance
- Market leaders
- Consumer research
Report Scope
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- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2006/07
Broader Market Environment
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- Positive factors
- Negative factors
- Population
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- Figure 3: Italy: Population trends, 2002-06
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- Figure 4: Italy: Population by age, 2007
- Economy
- GDP
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- Figure 5: Italy: GDP, 1996-2006
- Consumer spending
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- Figure 6: Italy: Consumer spending, 1996-2006
- Inflation
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- Figure 7: Italy: Consumer price inflation, 1999-2006
- Figure 8: Italy: Consumer price inflation on DIY products, 1996-2006
- The Italian housing market
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- Figure 9: Italy: Ownership rates of houses, 1980-2002
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- Figure 10: Italy: Percentage change in average house price growth, 1991-2006
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- Figure 11: Italy: Proportion of households by number of members, 1998-2003
The Market in Context
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- Figure 12: Italy: Consumer expenditure on DIY, 2002-06
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- Figure 13: Italy: Estimated DIY market size, 2002-06
- Channels of distribution
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Sector Size and Forecast
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- Future
- Past
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- Figure 14: Italy: Retail sales 2002-12
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- Figure 15: Italy: DIY retail as a share of all retail, 2002-12
- Recent trends in Italian DIY retail
- Enterprise and outlet data
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- Figure 16: Italy: Hardware, paint and glass enterprise numbers, 2001-05
The Consumer
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- Where They Shop – Trend Data
- Leroy Merlin a popular destination
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- Figure 17: Italy: DIY stores visited in the last 12 months, July 2007
- Market positioning
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- Figure 18: Italy: Market positioning of major DIY retailers by age and affluence, July 2007
- Detailed view of Consumer Demographics
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- Figure 19: Italy: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
Retail Competitor Analysis
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- Foreign players dominant
- Collaboration for success
- But domestic entities are growing
- How much longer for the smaller players?
- Leading players
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- Figure 20: Italy: Leading players in the DIY sector, 2006/07
- Evaluation
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- Figure 21: Italy: DIY retailers, evaluation, 2006/07
- Market shares
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- Figure 22: Italy: Market share of leading players, 2006/07
Brico IO
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- Figure 23: Brico IO: Share of all DIY retailers’ sales in Italy, 2002-06
- Background
- Financial performance
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- Figure 24: Brico IO: Sales performance, 2002-06
- Store portfolio
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- Figure 25: Brico IO: Outlet data, 2003-06
- Retail offering
- Products
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Bricofer
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- Background
- Financial performance
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- Figure 26: Bricofer: Sales performance, 1998-06
- Store portfolio
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- Figure 27: Bricofer: Outlet data, 2003-06
- Retail offering
- Products
- Loyalty card
Groupe Adeo
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- Figure 28: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 29: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 30: Groupe Adeo: Group sales performance, 2002-06
- Figure 31: Groupe Adeo: Estimated European sales performance, 2006
- Store portfolio
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- Figure 32: Groupe Adeo: Outlet data, 2002-06
- Figure 33: Groupe Adeo: European outlets, 2006
- Retail offering
- Market positioning
- Product offer
- Pricing
- Loyalty card
- e-commerce
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Kingfisher Group
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- Figure 34: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 35: Kingfisher Group: Sales as share of DIY retailers’ sales in the UK, 2002-06
- Figure 36: Kingfisher Group: Sales as share of all DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 37: Kingfisher Group: Group financial performance, 2002-06
- Figure 38: Kingfisher Group: Sales by geographical region, 2006
- Store portfolio
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- Figure 39: Kingfisher Group: Outlet data, 2002-06
- Retail offering
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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OBI
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- Figure 40: OBI: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 41: OBI: Group financial performance, 2002-06
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- Figure 42: OBI (Germany): Sales as share of DIY in Germany, 2002-06
- Figure 43: OBI (Austria): Sales as share of DIY in Austria, 2002-06
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- Figure 44: OBI (Italy): Sales as share of DIY in Italy, 2002-06
- Figure 45: OBI (Switzerland): Sales as share of DIY in Switzerland, 2002-06
- Store portfolio
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- Figure 46: OBI: Outlet data, 2002-06
- Retail offering
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- Figure 47: OBI: Own brands, 2006
- Product offer
- Pricing
- Departmentalisation
- Structure
- Systems and services
- Advertising and marketing
- e-commerce and home shopping
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Punto Brico
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- Figure 48: Punto Brico: Share of all DIY retailers’ sales in Italy, 2002-06
- Background
- Financial performance
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- Figure 49: Punto Brico: Sales performance, 2002-06
- Store portfolio
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- Figure 50: Punto Brico: Outlet data, 2004-06
- Retail offering
- Products
- Loyalty card
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