Table of Contents
Market in Brief
-
- The future
- Market size and performance
- Market leaders
- Consumer research:
Report Scope
-
- Technical notes
- Financial definitions
- Currencies
- Country codes
-
- Figure 1: Country codes
- VAT
-
- Figure 2: Europe: Standard VAT rates, 2006/07
Broader Market Environment
-
- Positive factors
- Negative factors
- Population
-
- Figure 3: Germany: Population trends, 2002-06
-
- Figure 4: Germany: Population, by age group, 2002, 2006 and 2010
- Smaller household
-
- Figure 5: Germany: Households, 2003-05
- Economy
-
- Figure 6: Germany: Gross domestic product, 1996-2006
- Consumer spending
-
- Figure 7: Germany: Household consumer expenditure, 1995-2006
- Inflation
-
- Figure 8: Germany: Consumer prices, 2002-07
- Figure 9: Germany: Consumer price inflation on key consumer spending categories, 2000-06
- The German housing market
-
- Figure 10: Germany: Households by tenure, 2002
- Figure 11: Germany: Dwelling stock, by age, 2002
-
- Figure 12: Germany: Housing completions and permits, 2002-06
The Market in Context
-
-
- Figure 13: Germany: Consumer expenditure on DIY retailers’ products, 2002-06
-
- Figure 14: Germany: Estimated DIY market size, 2002-06
- Figure 15: Germany: DIY retailers’ sales as share of estimated market size, 2001-06
- Competition for DIY spending
-
- Figure 16: Germany: Spending on holidays and cultural activities relative to spending on DIY products, 2002-06
- Figure 17: Germany: Spending on DIY products relative to spending on furniture and carpets, 2002-06
- Channels of distribution
-
- Figure 18: Germany: DIY market – BHB estimates of sales by channel of distribution, 2002-06
-
- Figure 19: German DIY market: Channels of distribution, 2006
- Product breakdown
-
- Figure 20: Germany: Breakdown of sales by product category, 2006
-
Sector Size and Forecast
-
- Future
- Past
-
- Figure 21: Germany: Retail sales, 2002-12
-
- Figure 22: Germany: DIY retailers’ sales as a share of all retailers, 2002-12
- Outlet data
-
- Figure 23: Germany: Retail outlets and space, 2003-06
The Consumer
-
- Where They Shop – Trend Data
-
- Figure 24: Germany: DIY stores visited in the last 12 months, July 2007
- Market positioning:
-
- Figure 25: Germany: Market positioning of major DIY retailers by age and affluence, July 2007
- Detailed Consumer Demographics
-
- Figure 26: Germany: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
- Who does DIY and what do they do?
- Who DIYs?
-
- Figure 27: Germany: Those that had done home decorating or diy in last 12 months by gender, age, region and income, 2007
- Tasks done
-
- Figure 28: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
- Lifestyle comparisons
-
- Figure 29: Agreement with DIY and home-related lifestyle statements in Great Britain, France, Germany and Spain, 2007
Retail Competitor Analysis
-
- Leading players
-
- Figure 30: Germany: Leading players in the DIY sector, 2006/07
- Evaluation
-
- Figure 31: Germany: DIY retailers, evaluation, 2006/07
- Market shares
-
- Figure 32: Germany: Market share of leading players, 2006/07
Bauhaus
-
-
- Figure 33: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 34: Bauhaus: Group financial performance, 2002-06
- Store portfolio
-
- Figure 35: Bauhaus: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
-
hagebau
-
-
- Figure 36: Hagebau: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 37: Hagebau: Group financial performance, 2002-06
- Store portfolio
-
- Figure 38: Hagebau: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
-
Hornbach Baumarkt
-
-
- Figure 39: Hornbach Baumarkt (Germany): Sales as share of all DIY retailers’ sales in Germany, 2002-06
- Figure 40: Hornbach Baumarkt: Sales as share of all DIY retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 41: Hornbach-Baumarkt: Group financial performance, 2002/03-2006/07
- Store portfolio
-
- Figure 42: Hornbach Baumarkt: Outlet data, 2002/03-2006/07
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
-
OBI
-
-
- Figure 43: OBI: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 44: OBI: Group financial performance, 2002-06
-
- Figure 45: OBI (Germany): Sales as share of DIY etailers’ sales in Germany, 2002-06
- Figure 46: OBI (Austria): Sales as share of DIY retailers’ sales in Austria, 2002-06
-
- Figure 47: OBI (Italy): Sales as share of DIY retailers’ sales in Italy, 2002-06
- Figure 48: OBI (Switzerland): Sales as share of DIY retailers’ sales in Switzerland, 2002-06
- Store portfolio
-
- Figure 49: OBI: Outlet data, 2002-06
- Retail offering
-
- Figure 50: OBI: Own brands, 2006
- Product offer
- Pricing
- Departmentalisation
- Structure
- Systems and services
- Advertising and marketing
- e-commerce and home shopping
-
Praktiker
-
-
- Figure 51: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 52: Praktiker: Group financial performance, 2002-06
- Store portfolio
-
- Figure 53: Praktiker: Outlet data, 2002-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
-
toom Baumarkt/Klee
-
-
- Figure 54: toom Baumarkt/Klee: Sales as share of DIY retailers’ sales in Germany, 2002-06
- Strategic evaluation
- Background
- Financial performance
-
- Figure 55: toom Baumarkt/Klee: Group financial performance, 2002-06
- Store portfolio
-
- Figure 56: toom Baumarkt/Klee: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Operational issues
- e-commerce and home shopping
-
Back to top