Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
- Consumer research
Report Scope
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- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2006/07
Broader Market Environment
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- Positive factors
- Negative factors
- Population
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- Figure 3: France: Population trends, 2003-07
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- Figure 4: France: Population by age, 2007
- Economy
- GDP
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- Figure 5: France: GDP, 1996-2006
- Inflation
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- Figure 6: France: Consumer price inflation, 2002-06
- Figure 7: France: Consumer price inflation on DIY products, 2002-06
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- Figure 8: France: Detailed breakdown of consumer price indices for selected product categories, 2004-06
- The French housing market
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- Figure 9: France: Average house prices, 1985-2006
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- Figure 10: France: Household sizes, 1999 and 2005
- Figure 11: France: Housing by type, 2003-07
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- Figure 12: France: Housing spend on fully-owned and rental properties, 1984-2005
The Market in Context
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- Figure 13: France: Consumer expenditure on DIY-related categories, 2002-06
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- Figure 14: France: Estimated DIY market size, 2002-06
- Channels of distribution
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Sector Size and Forecast
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- Future
- Past
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- Figure 15: France: Retail sales, 2002-12
- Figure 16: France: DIY retailers’ sales as a % of all retail sales, 2002-12
- Recent trends in French DIY retail
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- Figure 17: France: Breakdown of DIY retail sales by product category, 2003-04
- Outlet data
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- Figure 18: France: DIY outlets, 2002-07
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- Figure 19: France: Size and sales area of DIY retail outlets, 2006-07
The Consumer
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- Where They Shop – Trend Data
- Leroy Merlin performing strongly
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- Figure 20: France: DIY stores visited in the last 12 months, July 2007
- Market positioning
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- Figure 21: France: Market positioning of major DIY retailers by age and affluence, July 2007
- Detailed view of Consumer Demographics:
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- Figure 22: France: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
- Who does DIY and what do they do?
- Who DIYs?
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- Figure 23: France: Those that had done home decorating or diy in last 12 months by gender, age, region and income, 2007
- Tasks done
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- Figure 24: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
- Lifestyle comparisons
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- Figure 25: Agreement with DIY and home-related lifestyle statements in Great Britain, France, Germany and Spain, 2007
Retail Competitor Analysis
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- Leading players
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- Figure 26: France: Leading players in the DIY sector, 2006/07
- Evaluation
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- Figure 27: France: DIY retailers, evaluation, 2006/07
- Market shares
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- Figure 28: France: Market share of leading players, 2006/07
Bricomarché/ITM Entreprises
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- Figure 29: Bricomarché: Estimated share of all European DIY retailer’s sales, 2002-06
- Figure 30: Bricomarché: Estimated share of all French DIY retailer’s sales, 2002-06
- Background
- Financial performance
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- Figure 31: Bricomarché/ITM Entreprises: Group financial performance, 2002-06
- Store portfolio
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- Figure 32: Bricomarché/ITM Entreprises: Outlet data, 2002-06
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising
- Loyalty card
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Bricorama
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- Figure 33: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 34: Bricorama: Sales as share of DIY retailers’ sales in France, 2002-06
- Background
- Financial performance
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- Figure 35: Bricorama: Group financial performance, 2002-06
- Store portfolio
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- Figure 36: Bricorama: Outlet data, 2002-06
- Retail offering
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- Figure 37: Bricorama: Share of sales by product category, 2006
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- Figure 38: Batkor: Share of sales by product category, 2006
- Market positioning
- Product offer
- Loyalty cards
- Do It For Me
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Gamm Vert
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- Figure 39: Gamm Vert: Share of all DIY retailers’ sales, France 2004-06
- Background
- Financial performance
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- Figure 40: Gamm Vert: Sales performance, 2004-06
- Store portfolio
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- Figure 41: Gamm Vert: Outlet data, 2004-06
- Retail offering
- Products
- Loyalty card
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Groupe Adeo
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- Figure 42: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 43: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 44: Groupe Adeo: Group sales performance, 2002-06
- Figure 45: Groupe Adeo: Estimated European sales performance, 2006
- Store portfolio
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- Figure 46: Groupe Adeo: Outlet data, 2002-06
- Figure 47: Groupe Adeo: European outlets, 2006
- Retail offering
- Market positioning
- Product offer
- Pricing
- Loyalty card
- e-commerce
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Kingfisher Group
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- Figure 48: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 49: Kingfisher Group: Sales as share of DIY retailers’ sales in the UK, 2002-06
- Figure 50: Kingfisher Group: Sales as share of all DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 51: Kingfisher Group: Group financial performance, 2002-06
- Figure 52: Kingfisher Group: Sales by geographical region, 2006
- Store portfolio
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- Figure 53: Kingfisher Group: Outlet data, 2002-06
- Retail offering
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Mr. Bricolage
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- Figure 54: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 55: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 56: Mr. Bricolage SA: Financial data, 2002-06
- Retail sales
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- Figure 57: Mr Bricolage: Breakdown of retail performance, 2002-06
- First half 2007
- Store portfolio
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- Figure 58: Mr. Bricolage: Outlet data, 2002-06
- Retail offering
- Product offer
- e-commerce
- Loyalty card
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