Table of Contents
Issues in the Market
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- Main themes
- Abbreviations
Insights and Opportunities
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- Lack of differentiation
- A return on your investment
- Growing the market
- Online set to boom?
Market in Brief
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- The future
- Spending on DIY
- Industry insights
- Consumer behaviour
- Shopping patterns
- Leading retailers
Fast Forward Trends
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- Trend 1: Wiki World
- Definition
- What next?
- Trend 2: Theatre of Humiliation
- What next?
- Trend 3: New Man in Town
- What next?
Industry Insight
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- Key findings
- Market performance
- DIY or Do it for me?
- Online
- Product categories
- Service and advice
- The threat of the non-specialist
- Price competition
- Green and ethical issues
- The future
Internal Market Environment
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- Key points
- A price-sensitive market?
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- Figure 1: Change in consumer price inflation, 1997-2006
- Broadening the product offer
- Green issues
- Multi-channel shopping
- Threat of the non-specialists
Broader Market Environment
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- Key points
- 2007 – a year of 2 halves!
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- Figure 2: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
- Greying population good news for DIY retailers?
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- Figure 3: UK: Population trends, by age band, 2002-12
- UK housing market
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- Figure 4: UK: Quarterly average house prices, 1991-2007
- Housing equity withdrawal (HEW) and base rates
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- Figure 5: UK: Housing Equity Withdrawal vs. Bank of England base rate, Q1 2000-Q2 2007
Market in Context
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- Key points
- Total consumer spending
- Housing costs rising on the back of fuel prices
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- Figure 6: UK: Consumer spending, 2002-06
- DIY-related categories
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- Figure 7: UK: Main DIY product categories recent performance
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- Figure 8: UK: Consumer spending on DIY-related categories, 2002-06
- The DIY market size
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- Figure 9: UK: DIY market size estimate, 2002-06
- 2007 market size forecast – £26.9bn incl. VAT
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- Figure 10: UK: DIY market size estimate, 2007
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Handymen
- Giving the gift of DIY
- Going green
Sector Size and Forecast
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- Key points
- The future
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- Figure 11: UK: DIY retailers sales, 2003-12
- The past
Where They Shop for DIY
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- Key points
- Where they shopped
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- Figure 12: UK: Where they shopped for DIY in the last 12 months, September 2007
- Homebase increases penetration while B&Q has stalled
- Wilkinson the other big winner
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- Figure 13: UK: Where they shop for DIY, 1999-2007
- Shopper profiles
- The big four
- The others
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- Figure 14: UK: Profile of DIY retailers’ shoppers, September 2007
- DIY online
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- Figure 15: UK: Percentage of consumers shopping online or via mail order, 1999-2007
Where They Shop for DIY – Detailed Consumer Demographics
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- Figure 16: Where they shopped for DIY in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
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- Figure 17: Where they shopped for DIY in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
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- Figure 18: Where they shopped for DIY in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
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What They Bought
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- Key points
- What they bought
- Decorative products
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- Figure 19: UK: What consumers bought from DIY stores in the last 12 months, September 2007
- Other product categories
- Men and women – different DIY priorities?
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- Figure 20: What consumers bought, by gender, September 2007
What They Bought – Detailed Consumer Demographics
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- Figure 21: What they bought, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
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- Figure 22: What they bought, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, August 2007
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Attitudes Towards DIY Shopping
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- Key points
- Consumer attitudes
- Much DIY shopping still driven by projects
- Who enjoys shopping for DIY?
- The rise of the supermarket
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- Figure 23: Attitudes towards DIY shopping, September 2007
- Identifying targets
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- Figure 24: Consumer typologies for DIY retailing, September 2007
- The Project Focused (55% of the sample)
- The Happy Surfers (25% of the sample)
- The Service Seekers (20% of the sample)
Attitudes Towards DIY Shopping – Detailed Demographics
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- Figure 25: Attitudes towards DIY shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
- Figure 26: Attitudes towards DIY Shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
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- Figure 27: DIY Shopping Typologies, by gender, age, socio-economic group, lifestage, tenure, ACORN categories, commercial TV viewing, predence of children, Mintel’s Special Groups, working status, region, media usage and supermarkets used, September 2007
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Brand Elements
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- Brand map
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- Figure 28: Attitudes and usage of DIY retail brands, October 2007
- B&Q
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 29: Attitudes towards the B&Q brand, October 2007
- Homebase
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 30: Attitudes towards the Homebase brand, October 2007
- Focus DIY
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 31: Attitudes towards the Focus DIY brand, October 2007
- Wickes
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 32: Attitudes towards the Wickes brand, October 2007
- Robert Dyas
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 33: Attitudes towards the Robert Dyas brand, October 2007
- Topps Tiles
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 34: Attitudes towards the Topps Tiles brand, October 2007
- Fired Earth
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 35: Attitudes towards the Fired Earth brand, October 2007
- Wilkinson
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 36: Attitudes towards the Wilkinson brand, October 2007
- Argos
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 37: Attitudes towards the Argos brand, October 2007
- Screwfix
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 38: Attitudes towards the Screwfix brand, October 2007
- Brand qualities of DIY retail brands
- B&Q, & Homebase are the most welcoming brands
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- Figure 39: Consumer usage of various DIY retail brands, October 2007
- Experience of DIY retail brands
- B&Q is most popular; Fired Earth most niche
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- Figure 40: Consumer usage of various DIY retail brands, October 2007
- DIY retail brand consideration and retention
- Topps Tiles & Screwfix rank highest on consideration
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- Figure 41: Consideration of various DIY retail brands, October 2007
- Brand satisfaction for DIY retail brands
- Fired Earth and Screwfix rate highest on satisfaction
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- Figure 42: Satisfaction of various DIY retail brands, October 2007
- Brand commitment to DIY retail brands
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- Figure 43: Commitment to various DIY retail brands, October 2007
- Round up
Retail Competitor Analysis
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- Key points
- Leading retailers
- The big four
- The others
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- Figure 44: UK: Leading DIY retailers, 2006/07
- Formats
- Evaluation
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- Figure 45: UK: Selected DIY retailers, evaluation, 2007
- Market shares
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- Figure 46: UK: Leading DIY retailers (unadjusted) share of all DIY retailers sales, 2006/07
- Figure 47: UK: Big four DIY retailers’ adjusted & unadjusted market shares, 2006/07
Floors-2-Go
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- Figure 48: Floors-2-Go: Sales as share of floocoverings retailers in the UK, 2002-06
- Background
- Financial performance
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- Figure 49: Floors-2-Go: Group financial performance, 2002-06
- Store portfolio
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- Figure 50: Floors-2-Go: Outlet data, 2002-06
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Focus Group
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- Figure 51: Focus Group: Sales as share of DIY retailers’ sales in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 52: Focus DIY: financial performance, 2002-06
- Store portfolio
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- Figure 53: Focus DIY: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- e-commerce and home shopping
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Homebase
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- Figure 54: Homebase: Share of specialist DIY retailers’ sales in the UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 55: Homebase: Financial performance, 2002/03-2006/07
- Figure 56: Homebase: Like-for-like sales performance, 2003/04-2007/08
- Store portfolio
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- Figure 57: Homebase: Outlet data, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 58: Homebase: Sales mix, 2006/07
- Operational issues
- e-commerce and home shopping
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JH Leeke & Son
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- Figure 59: JH Leeke & Son: Sales as share of DIY retailers’ sales in the UK, 2001-05
- Background
- Financial performance
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- Figure 60: JH Leeke & Son: Group financial performance, 2002-06
- Store portfolio
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- Figure 61: JH Leeke & Son: Outlet data, 2002-06
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Kingfisher Group
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- Figure 62: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2002-06
- Figure 63: Kingfisher Group: Sales as share of DIY retailers’ sales in the UK, 2002-06
- Figure 64: Kingfisher Group: Sales as share of all DIY retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 65: Kingfisher Group: Group financial performance, 2002-06
- Figure 66: Kingfisher Group: Sales by geographical region, 2006
- Store portfolio
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- Figure 67: Kingfisher Group: Outlet data, 2002-06
- Retail offering
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Mica
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- Figure 68: Mica (UK): Sales as share of DIY retailers’ sales in the UK, 2002-06
- Background
- Financial performance
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- Figure 69: Mica (UK) Ltd: Group financial performance, 2002-06
- Store portfolio
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- Figure 70: Mica (UK): Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising and marketing
- e-commerce and home shopping
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Robert Dyas Holdings
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- Figure 71: Robert Dyas Holdings: Sales as share of DIY in UK, 2002-06
- Background
- Financial performance
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- Figure 72: Robert Dyas Holdings: Group financial performance, 2002/03-2006/07
- Store portfolio
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- Figure 73: Robert Dyas Holdings: Outlet data, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands
- Product offer
- e-commerce and home shopping
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Topps Tiles
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- Figure 74: Topps Tiles: Sales as share of DIY retailers’ sales in UK, 2002-07
- Background
- Financial performance
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- Figure 75: Topps Tiles Plc: Group financial performance, 2003-07
- Store portfolio
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- Figure 76: Topps Tiles Plc: Outlet data, 2003-07
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Wickes
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- Figure 77: Wickes Plc: Sales as share of DIY retailers’ sales in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 78: Wickes Plc: Group financial performance, 2002-06
- Store portfolio
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- Figure 79: Wickes Plc: Outlet data, 2002-06
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising and marketing
- Operational issues
- e-commerce and home shopping
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Retail Advertising and Promotion
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- Key points
- Trends in total advertising expenditure
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- Figure 80: UK: Main media advertising expenditure, 2003-07
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- Figure 81: UK: Main media advertising, by leading supermarket and grocery chains, by media usage, 2007
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