Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Resources used for The Consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- The public’s hungry for sandwiches, and there’s still room at the table
- Growing fast
- What types of restaurants are we talking about here?
- Influencing which sandwich concepts make it to your menu
- Far beyond old-fashioned sandwich-board advertising
- Who orders these sandwiches, subs and wraps?
- High incomes aren’t necessarily most coveted in this industry, but present opportunity
- What convenience means in the sandwiches, subs and wraps business
- Premium is at a premium
- Looking at sandwich, sub and wrap places as more than just a sandwich
- Follow-through needed with teen girls
- Black, Hispanic, and Asian customers all lead the category
Fast Forward Trends
-
- Corner Store
- Part of the community
- Fostering community
- Corporate Social Responsibility
- Publicizing CSR
- Question of authenticity
Market Drivers
-
- Convenience, the industry’s biggest asset
- Lots of stores is great, but drive-thrus might be nice
-
- Figure 1: Number of sandwich, sub and wrap restaurant units operated by the 13 leading chains, 2004-06
- Convenience stores
-
- Figure 2: Number of convenience stores, 2001-06
- Serving a health-conscious audience – and how “healthy” can be a risk
-
- Figure 3: Attitudes regarding healthy eating, 2002-07
- Industry risk in “healthy”
- Growth of Mexican flavors for most dining sectors
-
- Figure 4: New Mexican cuisine menu introductions, by dining type, Q1 2006-Q3 2007
- Duking it out over day parts
- Significant growth potential
-
- Figure 5: U.S. population and projections, by age, 2002-12
- Continually rising gas prices will dampen motivation to dine out
-
- Figure 6: Impact of fluctuating gas prices on consumer expenditures, May 2007
Market Size, Forecast and Trends
-
- Market size and forecast
- Total market
-
- Figure 7: Total U.S. retail sales and forecast of sandwiches, subs and wraps, at current and constant prices, 2004-09
- Standard chains
-
- Figure 8: U.S. retail sales and forecast of standard sandwiches, subs, and wraps, at current and constant prices, 2004-09
- Premium chains
-
- Figure 9: U.S. retail sales and forecast of premium sandwiches, subs, and wraps, at current and constant prices, 2004-09
- Future trends
- The supermarket’s potential big bite out of the sandwich market
- The influence of diverse ethnic palates
- Driven by a desire for “something different”
-
- Figure 10: Culinary-cultural representation of Panera Bread menu, 2007
- Major chains investigate wrapping the market
Market Segmentation
-
-
- Figure 11: Price range and average price of sandwich items for leading fast casual and QSR chains, Q3 2007
-
- Figure 12: Sales of sandwiches, subs and wraps, segmented by price level, 2004 and 2006
-
Supply Structure
-
- Standard chains
-
- Figure 13: System-wide sales of standard sandwiches, sub and wrap chains in the U.S., 2004 & 2006
- Unit sales add depth to the story
-
- Figure 14: U.S. system-wide units and sales per unit of leading standard sandwiches, sub and wrap chains, 2004 and 2006
-
- Figure 15: Average price for sandwichs, subs and wraps in QSR, Q3 2007
- Premium chains
-
- Figure 16: System-wide sales of premium sandwiches, sub and wrap chains in the U.S., 2004 & 2006
- Unit sales add depth to the story
-
- Figure 17: Store counts of premium sandwiches, sub and wrap, 2004 and 2006
- Figure 18: Average price for sandwichs, subs and wraps in fast casual, Q3 2007
- Company profiles
- Subway
- Arby’s
- Quiznos Sub
- Blimpie Subs & Salads
- Panera Bread
- Atlanta Bread Company
- Schlotzsky’s Deli
- Au Bon Pain
- Corner Bakery Cafe
- Cosi Inc.
- Einstein Bros. Bagels
- Jason’s Deli
- Potbelly Sandwich Works
Advertising and Promotion
-
- Overview
- Promotional tactics
- Subway
- Arby’s
- Panera Bread Co.
- Quiznos
- Blimpie Subs and Sandwiches
- Einstein Noah Restaurant Group
- Television
-
- Figure 19: Arby’s television ad, 2007
-
- Figure 20: Arby’s television ad (2), 2007
-
- Figure 21: Jimmy John’s television ad, 2007
-
- Figure 22: Mr. Submarine television ad, 2007
-
- Figure 23: Quizno’s television ad, 2007
-
- Figure 24: Quizno’s television ad (2), 2007
-
- Figure 25: Subway television ad, 2007
-
- Figure 26: Subway television ad (2), 2007
-
- Figure 27: Subway television ad (3), 2007
The Consumer – Who Eats Sandwiches, Subs, and Wraps
-
- Away from home buyers of sandwiches, subs and wraps
-
- Figure 28: Purchase incidence of sandwiches, subs, and wraps by gender, November 2007
-
- Figure 29: Purchase incidence of sandwiches, subs, and wraps, by age, November 2007
-
- Figure 30: Purchase incidence of sandwiches, subs, and wraps, by income, November 2007
- Away from home buyers of sandwiches, subs and wraps – by restaurant
-
- Figure 31: Where have you purchased a sandwich, sub or wrap made outside of your home in the past 30 days?, November 2007
-
- Figure 32: Sandwich, sub or wrap restaurants visited in the past 30 days, by age, November 2007
-
- Figure 33: Sandwich, sub or wrap restaurants visited in the past 30 days, by household income, November 2007
- Frequency of visiting sandwich, sub or wrap restaurants
-
- Figure 34: Number of visits to sandwich, sub or wrap restaurants in the past 30 days, November 2007
- Which of these are among your favorite place to eat?
-
- Figure 35: Sandwich, sub or wrap restaurants visited in the past 30 days that are among your favorites, November 2007
- Other places of sandwich purchases in the past 30 days
-
- Figure 36: Other places where sandwiches, subs or wraps were bought in the past 30 days, by age, November 2007
-
- Figure 37: Other places where sandwiches, subs or wraps were bought in the past 30 days, by income, November 2007
- Teen incidence of visiting sandwich, sub and wrap chains
-
- Figure 38: Teen incidence of visiting sandwich, wrap and sub restaurants in the past 30 days, by gender, age, and race/ethnicity, May 2006-June 2007
The Consumer – Attitudes and Preferences
-
- Importance of sandwich restaurant location and cost
-
- Figure 39: Importance of restaurant location and cost, by gender, November 2007
-
- Figure 40: Importance of restaurant location and cost, by age, November 2007
-
- Figure 41: Importance of restaurant location and cost, by income, November 2007
- Attitudes about gourmet ingredients and presence of premium bakery items
-
- Figure 42: Attitudes about gourmet ingredients and presence of premium bakery items, by gender, November 2007
- More than just a sandwich place?
-
- Figure 43: Attributes that sandwich buyers would like to see added, November 2007
Black and Hispanic Consumers
-
-
- Figure 44: Purchase incidence of sandwiches, subs, and wraps, by race/ethnicity, November 2007
-
- Figure 45: Sandwich, sub or wrap restaurants visited in the past 30 days, by race/ethnicity, November 2007
-
- Figure 46: Other places where sandwiches, subs or wraps were bought in the past 30 days, by race/ethnicity, November 2007
-
- Figure 47: Attitudes about gourmet ingredients and presence of premium bakery items, by race/ethnicity, November 2007
-
- Figure 48: Attitudes about gourmet ingredients and presence of premium bakery items, by race/ethnicity, November 2007
-
Regional Consumer Observations
-
-
- Figure 49: Sandwich, sub or wrap restaurants visited in the past wek, by region, November 2007
-
- Figure 50: Sandwich, sub or wrap restaurants visited in the past 30 days, by region, November 2007
- Compared to other regions, individuals living in the Northeast are most likely to:
- Compared to other regions, individuals living in the Midwest are most likely to:
- Compared to other regions, individuals living in the South are most likely to:
-
Appendix: Menu Insights
-
-
- Figure 51: Nutritional health claims for sandwiches, subs and wraps at fast casual and QSR, Q3 2007
- Figure 52: Most popular type of wraps and sandwiches at fast casual and QSR, Q3 2007
-
Appendix: Simmons Cohort Analysis
-
-
- Figure 53: Sandwich, wrap and sub restaurant patronage, by key user cohorts, May 2006-June 2007
- Figure 54: Sandwich, wrap and sub restaurant patronage, by key user cohorts, May 2006-June 2007
-
Appendix: Trade Associations
Back to top