Table of Contents
Issues in the Market
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- Main issues:
- Definitions
- Abbreviations
Market in Brief
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- The market
- Shopping patterns
- Drivers of growth
- Main challenges
- Main opportunities
- Future prospects
Insights and Opportunities
Fast Forward Trends
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- Trend 1: Style Returns
- Definition:
- What‘s next?
- Trend 2: Wiki World
- Definition:
- What’s next?
- Trend 3: Self-Sculpting
- Definition:
- What’s next?
Industry Insights
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- Key points
- The market
- Changing the nature of deflation
- Market growth
- Blurring of the boundaries
- It’s not just about price
- Challenges in the sector
- The retailers – winners and losers
- The online opportunity
- Changing consumers
- Product offers
- Ethical/environment issues
- Advertising/marketing
- The future
Internal Market Environment
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- Falling prices
- Fast fashion vs sustainable style, and the question of growth
- Fashion: autumn more challenging
- Fashion: the clean-cut/well-groomed look
- Fashion: the problem with ubiquity
- Fashion: design and differentiation
- Store design
- Ethical/green/environmental issues
- Going transactional
Broader Market Environment
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- PDI, consumer expenditure and saving
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- Figure 1: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
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- Figure 2: UK real personal disposable income growth, consumer expenditure growth, bank base rate and savings ratio, actual and projected, 2002-12
- Consumer confidence
- Weather
- Inflation/deflation
- Employment
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- Figure 3: UK workforce and employment, 2002-12
- Population
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- Figure 4: Population numbers, by age group, 2002-12
- Socio-economic changes
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- Figure 5: Population numbers and percentage change, by socio-economic group, 2002-12
- Figure 6: Share of the population, by socio-economic group, 2002-12
Market in Context
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- Key points
- Spending on clothing
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- Figure 7: UK consumer spending on clothing, and value clothing, including sales tax, current prices, 2002-07
- The clothing market
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- Figure 8: UK index of consumer spending growth in clothing and all retail sales, 2002-06
- Buying clothing
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- Figure 9: UK consumer spending on selected categories (incl sales tax), at current prices, 2002-06
Market Size and Forecast
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- Key points
- Specialists’ sales
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- Figure 10: Sales through clothing specialists and value clothing specialists (excluding VAT), at current prices, 2002-07
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- Figure 11: The UK value clothing market (excluding VAT), 2002-07
- Forecast
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- Figure 12: Forecast of the UK value clothing market (excluding VAT), at current and constant prices, 2007-12
- Annual growth to pick up steadily
- Non-specialists continue to grow
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- Figure 13: Percentage share of UK value clothing specialists and non specialists within the total UK value clothing market, by year, 2002-07, and forecasted shares from 2008-12
- Specialists will face difficult conditions
- Factors used in the forecast
Strengths and Weaknesses in the Market
Who’s Innovating?
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- Overall proposition
- Expanding product offer
- Pricing
- Store environment/visual merchandising
- Online/transactional
- Advertising/marketing
Where They Buy
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- Key findings
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- Figure 14: Where they buy value clothes, September 2007
- Clear winners and losers over time
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- Figure 15: Value clothing shops used for buying clothing in May 2003, February 2005 and September 2007
- George leads the pack
- Matalan under increasing pressure
- Primark and TK Maxx are a hit with the fashionable young
- Peacocks coming on strongly
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- Figure 16: Where they buy value clothing, by gender, age and socio-economic group, September 2007
- Smaller chains in competition for consumers
- Age group differentiation
- Bonmarché opportunity
- Some will struggle
- Competition from charity shops
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- Figure 17: Where they buy value clothing, by gender, age and socio-economic group, September 2007
- Who doesn’t buy?
- Key findings
Where They Buy – Detailed Consumer Demographics
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- Figure 18: Where they have bought value clothing, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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- Figure 19: Where they have bought value clothing, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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- Figure 20: Where they have bought value clothing, by Mintel’s Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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What They Buy
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- Key findings
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- Figure 21: What value clothing items they buy, September 2007
- Men buying for themselves
- Most women are keen shoppers
- Less of a destination for childrenswear
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- Figure 22: What value clothing they buy, by gender, age and socio-economic group, September 2007
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- Figure 23: What value clothing they buy, by gender, age and socio-economic group, September 2007
- Key findings
What They Buy – Detailed Consumer Demographics
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- Figure 24: What value clothing they buy, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarkets used, September 2007
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- Figure 25: What value clothing they buy, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarkets used, September 2007
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What They Think of Value Clothing
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- Figure 26: What they think of value clothing, September 2007
- Key findings
- Everyone enjoys getting a bargain
- Quality is an issue
- Women more impressed
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- Figure 27: What they think of value clothing, by gender, age and socio-economic group, September 2007
- The fashion opportunity
- The ethical issue
- Doing well on service
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- Figure 28: What they think of value clothing, by gender, age and socio-economic group, September 2007
- Customer typologies
- Group 1: Fanatics (20%)
- Group 2: Bargain Hunters (37%)
- Group 3: Not Interested (28%)
- Group 4: Dissatisfied (15%)
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- Figure 29: Consumer typologies, by gender, age and socio-economic groups, September 2007
- Bargain Hunters are light users
- Dissatisfied – use them with other high street stores
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- Figure 30: Consumer typologies crossed with attitudes towards buying value clothing, September 2007
- Fanatics are heavy users
- Not interested – use them rarely
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What They Think of Value Clothing – Detailed Consumer Demographics
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- Figure 31: What they think of buying value clothing, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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- Figure 32: What they think of buying value clothing, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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- Figure 33: What they think of buying value clothing, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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- Figure 34: Consumer typologies, by lifestage, working status, tenure, ACORN categories, TV viewing, region, newspaper and supertmarket used, november 2007
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Their Buying Behaviour
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- Figure 35: What they think of buying value clothing, September 2007
- Key findings
- Broad appeal as part of the shopping repertoire
- Family shoppers on a budget have less choice
- Great for basics
- But less of a treat
- Impulse is an opportunity
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- Figure 36: What they think of buying value clothing, by gender, age and socio-economic group, September 2007
- Older and more affluent buy elsewhere
- Special trip and buying online
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- Figure 37: What they think of buying value clothing, by gender, age and socio-economic group, September 2007
- Key findings
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Their Buying Behaviour – Detailed Consumer Demographics
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- Figure 38: What they think of buying value clothing, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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- Figure 39: What they think of buying value clothing, by Mintel’s special groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarket used, September 2007
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Brand Elements
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- Figure 40: Attitudes and usage of various clothing brands, August 2007
- Figure 41: Attitudes and usage of various clothing brands in the value sector, August 2007
- George at Asda
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- Figure 42: Words associated with the George at Asda brand, July 2007
- Brand qualities
- George – in a good challenging position or being challenged?
- Peacocks
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- Figure 43: Words associated with the Peacocks brand, July 2007
- Brand qualities
- Peacocks needs to get the new message across
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- Figure 44: Words associated with the Tesco brand, July 2007
- Brand qualities
- Tesco – every little helps, but more is needed
- Primark
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- Figure 45: Words associated with the Primark brand, July 2007
- Brand qualities
- Primark – cheap and cheerful
- Brand qualities
- H&M and New Look are most stylish and fun
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- Figure 46: Consumer image of various value clothing brands, July 2007
- Usage of brands
- George, Primark and Matalan are most popular
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- Figure 47: Consumer usage of various value clothing brands, July 2007
- Sainsbury’s challenging but Peacocks challenged
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- Figure 48: Consumer considerations of various value clothing brands, July 2007
- Attitudes towards brands
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- Figure 49: Attitudes towards various value clothing brands, July 2007
- Brand satisfaction and performance
- The supermarkets are hot
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- Figure 50: Customer rating of various value clothing brands, July 2007
- Brand commitment
- H&M has highest recommendation and commitment overall
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- Figure 51: Degree of customer commitment to various value clothing brands, July 2007
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- Figure 52: Brand map for various value clothing brands, July 2007
- Round up
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Retail Competitor Analysis
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- Key points
- Trading performance
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- Figure 53: Value clothing retailers key data and estimated clothing sales
- Positioning and strategic analysis
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- Figure 54: Selected value clothing retailers positioning, strategy and analysis, 2007
Retailer Profiles
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- Figure 55: Value clothing retailers, store numbers, 2002-07
- Ethel Austin
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- Figure 56: Ethel Austin, store numbers 2002-07
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- Figure 57: Ethel Austin limited, financial performance, 2002-07
- mkone
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- Figure 58: mkone (Northworld Ltd), financial performance, 2002-07
- Matalan
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- Figure 59: Matalan own-brand clothing portfolio, 2007
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- Figure 60: Matalan financial performance, 2002-07
- Officers Club
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- Figure 61: The Officers Club, financial performance, 2002-06
- Primark
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- Figure 62: Primark store numbers, 2002-07
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- Figure 63: Primark own-brand portfolio, 2007
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- Figure 64: Primark UK, financial performance, 2002-06
- QS Group
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- Figure 65: QS Group, store numbers, 2002-07
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- Figure 66: QS Group, financial performance, 2004-07
- The Peacock Group (Bonmarché and Peacocks)
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- Figure 67: Peacocks and Bonmarché store numbers, 2002-07
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- Figure 68: Peacocks and Bonmarché sub-brands, 2007
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- Figure 69: Bonmarché, financial performance, 2002-07
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- Figure 70: Peacocks, financial performance, 2002-07
- Slater
- TJ Hughes
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- Figure 71: TJ Hughes, clothing own-brands, 2007
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- Figure 72: TJ Hughes, financial performance, 2002-07
- TK Maxx
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- Figure 73: TK Maxx, UK financial performance, 2002-07
- Supermarkets
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- Figure 74: Estimated sales of clothing & footwear in grocery multiples, at current prices, 2001-06
- George at Asda
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- Figure 75: George at Asda distribution, 2003-07
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- Figure 76: George at Asda sub-brands in clothing, 2007
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- Figure 77: Retail offer categories by percentage of clothing sales, 2007
- Tesco
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- Figure 78: Tesco sub-brands in clothing, 2007
- Wholesaler/grocery discount retailers
- Discount supermarkets
- Netto
- Aldi
- Lidl
- Discount wholesalers
- Costco
- Makro
- Other value/discount retailers
- Wilkinsons
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Retail Advertising and Promotion
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- Figure 79: Main media advertising spend, by leading value retailers, 2002-06
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