Table of Contents
Issues in the Market
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- Key themes
- Definitions
- Abbreviations
Insights and Opportunities
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- Giving nature a helping hand
- A little knowledge is a dangerous thing
- Regulation, regulation, regulation
Fast Forward Trends
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- Trend 1: Trial Without Error
- What it is
- Market touchpoints/implications
- Trend 2: Celebs and Social Engineering
- What it is
- Market touchpoints/implications
Market in Brief
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- Non-surgical gives the blade a run for its money
- A sum of small parts
- Cutting through the desire divide
- Pro-cedures
- No to the knife
Internal Market Environment
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- Key points
- Celebrity beauty: fact or fiction?
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- Figure 1: Agreement with the statement “I would consider cosmetic surgery”, 15-19-year-olds, 2002-06
- Cosmetic surgery – negative publicity hurts
- Health obsession
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- Figure 2: Consumer expenditure on selected leisure goods and activities, 2002-06
- The impact of the Internet
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- Figure 3: Used Internet at home in the last 12 months, 2002-06
- Advances in medical technology
Broader Market Environment
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- Key points
- Demographics
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- Figure 4: Changes in the UK demographic profile, by age, 2002-07 and 2007-12
- Increased competition on occasional spend
- Women – working and spending more
- A matter of size
- NHS – focus on congenital abnormalities
- Regulatory environment
- Trade associations
- British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS)
- British Association of Aesthetic Plastic Surgeons (BAAPS)
- Other associations
- Product and clinic eligibility – growing concern
- … and the winner is
Competitive Context
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- Key points
- Sun, sea, sand… and surgery
- Competition from the wider beauty industry
- Cosmeceuticals – a safer alternative to surgery
- Beauty supplements
- Facial acupuncture and psychodermatology gather momentum
- Toners massage electronic beauty aid sales
- Slimming aids and slimming foods
- Magic underwear and contour clothing
- The fat backlash
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Market Size and Forecast
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- Key points
- An age of growth
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- Figure 5: UK value and number of cosmetic surgery procedures, 2002-12
- The future in sutures
- The Future
- Expected to break the £2 billion barrier by 2011
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- Figure 6: UK value Forecast of cosmetic surgery and non-surgery procedures, 2007-12
- Slower growth, but still at an impressive level
- Favourable socio-economic environment
- Market’s growth due to increased volume demand
- Growth obstacles
- Outlook
- Factors used in the forecast
Segment Performance
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- Key points
- Non-surgical procedures plump up growth
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- Figure 7: UK retail value and number of procedures of cosmetic surgery, split into surgical and non-surgical procedures, 2002-07
- Surgical procedures
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- Figure 8: UK retail value and number of procedures of cosmetic surgery, by sector, 2002-07
- Body reshaping sculpting growth
- Anti-ageing lifts
- One in five senses
- Keeping abreast of developments
- Up, up, up and away
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- Figure 9: Prices for breast augmentation, by country, 2007
- A sense of proportion
- Breast uplifts on the rise
- Less embarrassment about ‘other’ problems
- Non-surgical procedures
- Surge in non-surgical
- Botox – facing the future
- Filling a gap in the market
- Chemical peels and microdermabrasion
- Laser treatments – wide scope of use
- Other techniques – wide variety
- The shape of the future
Market Share
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- Key points:
- Price competition grows ‘others’
- Spire and BMI tucking away sharp growth
Providers and Procedures
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- Key points
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- Figure 10: Number of providers, by category, 2007
- Private hospital groups
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- Figure 11: Major hospital groups that offer cosmetic surgery, 2007
- BMI Healthcare
- Nuffield Hospitals
- Spire Healthcare
- Capio Healthcare
- HCA International
- Aspen Healthcare
- Specialist cosmetic surgery clinics
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- Figure 12: Specialist clinics that offer cosmetic surgery, 2007
- MYA
- Transform Medical Group
- The Harley Medical Group
- The Hospital Group
- Hurlingham Clinic and Spa
- The Pountney Clinic
- Surgical Aesthetics
- Court House Clinic
- Specialist clinics – hair loss
- Non-surgical providers
- Providers of non-surgical treatments
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- Figure 13: Value of non-surgical sector, by provider, 2002-07
- Specialist non-surgical clinics
- Medi-spas – a growth sector
Brand Communication and Promotion
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- Key points
- The theatre of advertising
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- Figure 14: Main monitored media advertising spend on cosmetic surgery, 2003-07
- Adspend by advertiser
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- Figure 15: Main monitored media advertising spend on cosmetic surgery, by leading advertisers, 2007
- Groups dominate
- Building awareness and trust
- Financial lift
- Open and informative
- Stitching men up through advertising
- Nothing to get cut up about
- New celebrity faces
Consumer Experience of Surgery
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- Key points
- Interest costs
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- Figure 16: Experience of cosmetic surgery, August 2007
- No to the knife, but yes to surgery
- Get the London look
- Cutting through the desire divide
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- Figure 17: Experience of cosmetic surgery, August 2007
- Yummy mummies
- Fear and finance fare well for fillers
Consumer Reasons to Have Surgery
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- Key points
- Media exposes self-consciousness
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- Figure 18: Reasons to have cosmetic surgery, August 2007
- Age of self-consciousness
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- Figure 19: Selected reasons to have cosmetic surgery, by age, August 2007
- Weighing up the cost of surgery
- Sexing it up
- Parental guidance
Consumer Obstacles to Tackle
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- Key points
- No need for needles
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- Figure 20: Obstacles to having plastic surgery, August 2007
- The ugliness of vanity
- Tackling fears and concerns
- Theatre of the mind
- Permanent marker
- Making your money last
- Post code lottery
Consumer Prospects
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- Key points
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- Figure 21: Degree of potential for UK adults to have cosmetic surgery, August 2007
- Making up on middle ground
- Incentive scheming
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- Figure 22: Single Incentives to target groups, August 2007
- How to cut it
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- Figure 23: Single barriers for non-consideres, August 2007
Appendix
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- Advertising data
- Broader market environment
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- Figure 24: Structure of the UK population, by age and gender, 2002-12
- Consumer – experience of surgery
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- Figure 25: Experience of cosmetic surgery, by gender, age, social grade, region, household income, supermarket used, daily newspapers, age of children in household, Internet usage, mobile phone network provider and TV reception, August 2007
- Preference for surgical vs non-surgical treatments
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- Figure 26: Preference for surgical and non-surgical treatments, by gender, age, social grade, region, household income, supermarket used, daily newspapers, age of children in household, Internet usage and TV reception, August 2007
- Consumer – reasons to have surgery
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- Figure 27: Reasons to have cosmetic surgery, by gender, age, region, social grade, daily newspapers, Sunday newspapers, household income, age of children in household, Internet usage, supermarket used, mobile phone network provider and TV reception, August 2007
- Consumer – obstacles to tackle
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- Figure 28: Obstacles to having plastic surgery, by gender, age, region, social grade, daily newspapers, Sunday newspapers, household income, age of children in household, Internet usage, supermarket used, mobile phone network provider and TV reception, August 2007
- Consumer Prospects
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- Figure 29: Degree of potential for UK adults to have cosmetic surgery, by gender, age, social grade, region, household income, supermarekt used, daily newspapers, age of children in household, Internet usage, mobile phone network provider, tv received, August 2007
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