Table of Contents
Issues in the Market
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- Main themes
- Abbreviations
Insights and Opportunities
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- Think local, ditch global…?
- Supermarkets unwrapped
- Tesco-land and the single supermarket
Market in Brief
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- The future
- Spending on food
- Consumer – Green and ethical issues
- Shopping patterns – Convenience is king
- Leading retailers
Fast Forward Trends
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- Trend 1: Trust in me
- Definition
- What next?
- Trend 2: Green
- Definition
- What next?
- Trend 3: Non-standard society
- Definition
- What next?
Internal Market Environment
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- Discounting
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- Figure 1: UK: Consumer Price Index: All goods and food, 1996-2006
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- Figure 2: UK: Consumer Price Index: All goods, food and beverages, January 2006-September 2007
- The health trend
- Premiumisation
- The competitive landscape
- Local focus
- Growth ahead
- Online
- The caring retailer?
- Green and ethical
- …or big and bad?
- The Competition Commission Preliminary Report
Broader Market Environment
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- Population trends
- Growing, greying population
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- Figure 3: UK: Population trends, 2002-12
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- Figure 4: UK: Population trends, by age band, 2002-12
- Figure 5: UK: Population, by age band, 2002, 2007 and 2012
- Living alone
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- Figure 6: UK: Percentage change of household size, 2002-12
- Population implications for the grocery market
- The consumer
- Increasingly affluent
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- Figure 7: UK population, by socio-economic group, 2002 and 2012
- PDI continues to rise
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- Figure 8: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
- Bank of England determined to curb rising inflationary pressures
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- Figure 9: PDI and consumer spend growth rates, at current and constant prices, 2002-07 and 2007-12
- Consumer implications for the grocery market
The Market in Context
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- Key findings
- Food is still core
- Food holds up quite well
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- Figure 10: UK: Consumer spending on selected major goods categories, 2002-06
- Food and drink market versus food retailers and all retail sales
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- Figure 11: UK: Index of consumer spending growth in food, drink and tobacco, all retail sales and food retailers’ sales, 2002-06
- Food and drink
- Food holds up surprisingly well
- Non-alcoholic drinks power ahead
- Price increases see value sales leap in 2007 first half
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- Figure 12: UK: Food and drinks spending 2002-07
- Figure 13: UK: Food and drinks spending, indexed growth, 2002-07
- Figure 14: UK: Food and drinks spending shares, 2006
- Pets, cleaning, and health & beauty
- Non-edible groceries outstrip all retail sales
- Personal care steams ahead in 2007
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- Figure 15: UK: Spending on pet, cleaning and health & beauty products, 2002-07
- Figure 16: UK: Spending on pet, cleaning and health & beauty products, indexed growth, 2002-07
- Eating out
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- Figure 17: UK: Spending on food and eating out, 2002-07
- Figure 18: UK: Spending on food and drink relative to spending on eating out, 2002-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Pairing up
- Online challenge
- Own-brand
- Healthy developments
- Green steps
Sector Size and Forecast
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- Key findings
- The future
- Economic outlook
- Inflation and interest rates
- Consumer outlook
- Retail sales
- Food retailers forecasts
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- Figure 19: UK: Food retailers sales, 2002-12
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- Figure 20: UK: Food retailers as % of all retail sales, 2002-12
- The past
- Food retailers gain retail market share
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- Figure 21: UK: Food retailers’ sales, 2002-07
- Figure 22: UK: Relative sales performance of food generalists and specialists, 2002-07
Where They Shop for Groceries
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- Key findings
- The big four
- The rest
- Main grocery shopping
- The short term
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- Figure 23: Store used for main grocery shop, August 2007
- The longer term
- Tesco losing primary shoppers?
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- Figure 24: Leading food retailers’ share of main shoppers, 1998-2007
- The family shop
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- Figure 25: Share of main shoppers for leading supermarkets, by family lifestage, August 2007
- Shopper profiles
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- Figure 26: Profiles of supermarkets primary shoppers, August 2007
- The big four
- The others
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- Figure 27: Leading grocers’ consumer profiles, by age group, August 2007
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- Figure 28: Leading grocers’ consumer profiles, by socio-economic group, August 2007
- The twelve year shift
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- Figure 29: Supermarket customer profiles 12-year shift
- Other grocery shopping
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- Figure 30: Other stores used for grocery shopping, August 2007
- Tescoland
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- Figure 31: Usage of leading food retailers for other grocery shopping, 1998-2007
- Main grocery vs. other grocery
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- Figure 32: Main grocery shopping and exclusively other grocery shopping, August 2007
Where They Shop for Groceries – Detailed Consumer Demographics
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- Figure 33: Store used for main grocery shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, August 2007
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- Figure 34: Other stores used for grocery shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, August 2007
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- Figure 35: Other stores used for grocery shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, August 2007
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- Figure 36: Other stores used for grocery shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing and supermarket used, August 2007
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- Figure 37: Profile of top four stores used for main grocery shopping, by gender, age and socio-economic group, August 2007
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- Figure 38: Stores used for any grocery shopping, by gender, age and socio-economic group, August 2007
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- Figure 39: Stores used for any grocery shopping, by gender, age and socio-economic group, August 2007
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Shopping for Groceries on the Internet
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- Key findings
- Shopping for groceries online
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- Figure 40: Grocery shopping and the Internet, August 2007
- Any Internet grocery shopping
- Would consider trying in the future
- Would never consider using it
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- Figure 41: Grocery shopping on the Internet, by gender, age, socio-economic group and supermarkets used, August 2007
Shopping for Groceries on the Internet – Detailed Consumer Demographics
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- Figure 42: Grocery shopping on the Internet, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage and commercial TV viewing, August 2007
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Factors Influencing Choice for Grocery Shopping
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- Key findings:
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- Figure 43: Factors influencing choice of store for grocery shopping, August 2007
- Location, quality, availability
- What’s changed since 2006?
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- Figure 44: Factors influencing choice of store for grocery shopping, change in response, August 2006 to August 2007
- Price
- Quality
- Choice
- What matters to whom?
- Age
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- Figure 45: Top three factors influencing choice of store for grocery shopping, by age, August 2007
- Supermarket used
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- Figure 46: Important/unimportant factors, by supermarket used, August 2006
- Convenience and service
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- Figure 47: Factors influencing choice of store for grocery shopping, by gender, age, socio-economic group, and supermarket used, August 2007
- Quality and choice
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- Figure 48: Factors influencing choice of store for grocery shopping, by gender, age, socio-economic group, and supermarket used, August 2007
- Price or conscience?
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- Figure 49: Factors influencing choice of store for grocery shopping, by gender, age, socio-economic group and supermarket used, August 2007
Factors Influencing Choice for Grocery Shopping – Detailed Consumer Demographics
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- Figure 50: Factors influencing choice of store for grocery shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage and commercial TV viewing, August 2007
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- Figure 51: Factors influencing choice of store for grocery shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage and commercial TV viewing, August 2007
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- Figure 52: Factors influencing choice of store for grocery shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage and commercial TV viewing, August 2007
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Attitudes Towards Grocery Shopping
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- Key findings
- Consumer attitudes
- Food packaging tops the list of concerns
- Just how local are we?
- Food labels – stop or go
- Fair Trade wins over organics
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- Figure 53: Attitudes towards grocery shopping, August 2007
- Food labelling
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- Figure 54: Attitudes towards grocery shopping – food labelling issues, by socio-economic group, August 2007
- Figure 55: Attitudes towards grocery shopping – food packaging and labelling, by gender, age, socio-economic group and supermarket used, August 2007
- Recycling and packaging
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- Figure 56: Attitudes towards grocery shopping – i would like to see food packaging reduced, by age, August 2007
- Figure 57: Attitudes towards grocery shopping – recycling and packaging, by gender, age, socio-economic group and supermarket used, August 2007
- Local sourcing
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- Figure 58: Attitudes towards grocery shopping – local sourcing issues, by socio-economic group, August 2007
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- Figure 59: Attitudes towards grocery shopping – local sourcing, by gender, age, socio-economic group and supermarket used, August 2007
- Price and provenance
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- Figure 60: Attitudes towards grocery shopping – price and provenance, by socio-economic group, August 2007
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- Figure 61: Attitudes towards grocery shopping – price and provenance, by gender, age, socio-economic group and supermarket used, August 2007
- Consumer attitudes by main store used
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- Figure 62: Attitudes towards grocery shopping, by source of main grocery shopping, August 2007
- Identifying targets
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- Figure 63: Consumer typologies for grocery shoppers, summary, August 2007
- Apathetic (50% of respondents)
- Fair Traders (15% of respondents)
- Ethical All-Rounders (15% of respondents)
- Eco-Shoppers (20% of respondents)
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- Figure 64: Consumer typologies, by gender, age, and socio-economic group, August 2007
- Where the consumer types shop
- Tesco is the destination store in the UK
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- Figure 65: Consumer typologies, by supermarkets used, august 2007
Attitudes Towards Grocery Shopping – Detailed Consumer Demographics
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- Figure 66: Attitudes towards grocery shopping – food packaging and labelling, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage and commercial TV viewing, August 2007
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- Figure 67: Attitudes towards grocery shopping – local sourcing, organic and Fair Trade products, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, media usage and commercial TV viewing, August 2007
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- Figure 68: Consumer types by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN categories, commercial TV viewing and newspaper readership, August 2007
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Brand Elements
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- Brand map
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- Figure 69: Attitudes towards and usage of food retailer brands, September 2007
- Tesco
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 70: Attitudes towards the Tesco brand, September 2007
- Waitrose
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 71: Attitudes towards the Waitrose brand, September 2007
- Aldi
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 72: Attitudes towards the Aldi brand, September 2007
- Lidl
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 73: Attitudes towards the Lidl brand, September 2007
- Sainsbury’s
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
- Performance indicators:
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- Figure 74: Attitudes towards the Sainsbury’s brand, September 2007
- Co-op
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 75: Attitudes towards the Co-op brand, September 2007
- Iceland
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 76: Attitudes towards the Iceland brand, September 2007
- Morrisons
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 77: Attitudes towards the Morrisons brand, September 2007
- Asda
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 78: Attitudes towards the Asda brand, September 2007
- Marks & Spencer
- Brand background
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 79: Attitudes towards the Marks & Spencer brand, September 2007
- Brand qualities of food retailer brands
- Tesco is most accessible and Waitrose least so
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- Figure 80: Consumer usage of various food retailer brands, September 2007
- Experience of food retailer brands
- Tesco is most popular
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- Figure 81: Consumer usage of various food retailer brands, September 2007
- Brand consideration for food retailing brands
- Iceland shows highest consideration
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- Figure 82: Consideration of various food retailer brands, September 2007
- Brand satisfaction for food retailer brands
- M&S shows most excellent satisfaction
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- Figure 83: Satisfaction of various food retailer brands, September 2007
- Brand commitment to food retailer brands
- M&S and Waitrose generate most affection
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- Figure 84: Commitment to various food retailer brands, September 2007
- Round up
Retail Competitor Analysis
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- Key findings
- Share of the market
- Technicalities
- Marks & Spencer
- Fuel and other income
- Mintel adjustments
- Market leaders
- C-stores
- High street/secondary supermarket
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- Figure 85: UK: Leading food and drink retailers, 2006/07
- Outlets by type
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- Figure 86: UK: Leading food and drink retailers, outlet numbers, by location, 2006/07
- Evaluation
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- Figure 87: Food retailers, evaluation, 2007
- Market shares
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- Figure 88: UK food retailers top 20 market shares, 2006/07
Aldi (Europe)
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- Figure 89: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 90: Aldi (Europe): Estimated group financial performance, 2002-06
- Store portfolio
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- Figure 91: Aldi (Europe): Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Asda Stores Ltd
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- Figure 92: Asda Stores Ltd: Sales as share of all food retailers in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 93: Asda Stores Ltd: Group financial performance, 2003-07
- Store portfolio
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- Figure 94: Asda Stores Ltd: Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
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- Figure 95: Asda Stores Ltd: Main media advertising spend, 2002-06
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- Figure 96: Asda Stores Ltd: Media advertising spend by usage, 2006
- e-commerce and home shopping
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Co-operative Group
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- Figure 97: Co-operative Group (Food): Sales as share of all food retailers’ sales in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 98: Co-operative Group: Group financial performance, 2002/03-2006/07
- Store portfolio
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- Figure 99: Co-operative Group: Outlet data, 2002/03-2006 /07
- Retail offering
- Market positioning
- Brands
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- Figure 100: Co-operative Group: Own brands, summer 2007
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Iceland Foods Ltd
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- Figure 101: Iceland Foods Ltd: Sales as share of all food retailers in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 102: Iceland Foods Ltd: Group financial performance, 2003-07
- Store portfolio
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- Figure 103: Iceland Foods Ltd: Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Marks & Spencer (Food)
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- Figure 104: Marks & Spencer (food): Sales as share of all food retailers in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 105: Marks & Spencer (food): Group financial performance, 2003-07
- Store portfolio
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- Figure 106: Marks & Spencer (food): Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Wm Morrison Supermarkets
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- Figure 107: Wm Morrison Supermarkets: Sales as share of all food retailers' sales in UK, 2002/03-2006/07
- Strategic evaluation
- Background
- Financial performance
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- Figure 108: Wm Morrison Supermarkets: Group financial performance, 2002/03-2006/07
- 2007 interims show growth continuing
- Store portfolio
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- Figure 109: Wm Morrison Supermarkets: Outlet data, 2002/03-2006/07
- Figure 110: Wm Morrison Supermarkets: Store portfolio by size, 2003 and 2007
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Musgrave
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- Figure 111: Musgrave: Sales as share of all food retailers in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 112: Musgrave: Group financial performance, 2002-06
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- Figure 113: Musgrave: Selected retail sales, 2002-06
- Store portfolio
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- Figure 114: Musgrave: Retail outlet data, 2002-06
- Retail offering
- Market positioning
- Brands and pricing
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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J Sainsbury
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- Figure 115: Sainsbury’s Supermarkets: Sales as share of all food retailers in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
- Group
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- Figure 116: J Sainsbury: Group financial performance, 2002/03-2006/07
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- Figure 117: Sainsbury’s Supermarkets, 2002/03-2006/07
- Figure 118: Sainsbury’s Supermarkets: Sales growth, 2002/03-2006/07
- Store portfolio
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- Figure 119: Sainsbury’s Supermarkets: Outlet data, 2002/03-2006/07
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- Figure 120: Sainsbury’s Supermarkets: Outlets by size, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands
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- Figure 121: Sainsbury’s Supermarkets: Own-label food portfolio
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Schwarz Group
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- Figure 122: Schwarz Group: Estimated sales as share of all food retailers’ sales in Europe, 2002-06
- Figure 123: Schwarz Group: Estimated sales as share of all food retailers’ sales in Germany, 2002-06
- Figure 124: Schwarz Group: Estimated sales as share of all food retailers’ sales in France, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 125: Schwarz Group: Share of group sales of German operations, by fascia, 2002/03-2006/07
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- Figure 126: Schwarz Group: Estimated share of group international sales by market, 2006/07
- Figure 127: Schwarz Group: Estimated group sales, 2002/03-2006/07
- Store portfolio
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- Figure 128: Schwarz Group: Store portfolio, Germany vs international, 2002/03-2006/07
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- Figure 129: Schwarz Group: Outlet data, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Somerfield
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- Figure 130: Somerfield: Sales as share of all food retailers in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 131: Somerfield Stores Ltd, UK retail sales and operating profit, 2003-07
- Store portfolio
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- Figure 132: Somerfield: Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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SPAR International
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- Figure 133: SPAR (Europe): Sales as share of all European food retailers’ sales, 2002-06
- Strategic evaluation
- Background
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- Figure 134: SPAR International: Year of entry by country
- Financial performance
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- Figure 135: SPAR International: Retail sales by country, 2002-06
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- Figure 136: SPAR International: Estimated European sales exclusive of sales tax, 2006
- Store portfolio
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- Figure 137: SPAR International: Outlet data, 2002-06
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- Figure 138: SPAR International: Sales per m² by country (Europe), 2006
- European operations
- Discontinued operations
- Continuing European operations
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- Figure 139: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2002-06
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- Figure 140: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2002-06
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- Figure 141: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2002-06
- Figure 142: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2002-06
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- Figure 143: SPAR (France): Sales as share of all French food retailers’ sales, 2002-06
- Figure 144: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2002-06
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- Figure 145: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2002-06
- Figure 146: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2002-06
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- Figure 147: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2002-06
- Figure 148: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2002-06
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- Figure 149: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2002-06
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- Figure 150: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2002-06
- Figure 151: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2002-06
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- Figure 152: SPAR (UK): Sales as share of all UK food retailers’ sales, 2002-06
- Non-European activities
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- Figure 153: SPAR International: Non-European sales and outlets by country, 2001 and 2006
- Retail offering
- Market positioning
- Product offer
- Own-brand goods
- Pricing
- Operational issues
- Advertising and marketing
- E-commerce and home shopping
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Tesco
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- Figure 154: Tesco (Europe): Sales as share of all food retailers in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 155: Tesco Plc: Group financial performance, 2002/03-2006/07
- Figure 156: Tesco (UK): Sales as share of all food retailers in UK, 2002-06
- Figure 157: Tesco (Czech Rep): Sales as share of all food retailers in Czech Republic, 2002-06
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- Figure 158: Tesco (Hungary): Sales as share of all food retailers in Hungary, 2002-06
- Figure 159: Tesco (Ireland): Sales as share of all food retailers in Ireland, 2002-06
- Figure 160: Tesco (Poland): Sales as share of all food retailers in Poland, 2002-06
- Figure 161: Tesco (Slovak Rep): Sales as share of all food retailers in Slovak Republic, 2002-06
- e-commerce
- Store portfolio
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- Figure 162: Tesco Plc: Outlet data, 2002/03-2006/07
- Figure 163: Tesco: UK store formats, 2007
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- Figure 164: Tesco: European store formats, 2007
- Figure 165: Tesco: Asian store formats, 2007
- Development
- Retail offering
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- Figure 166: Tesco UK: Sales by product, 2006/07
- Market positioning
- Brands
- Pricing
- Operational issues
- Advertising and marketing
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- Figure 167: Tesco: Main media advertising expenditure, 2002-06
- e-commerce and home shopping
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Waitrose Ltd
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- Figure 168: Waitrose Ltd: Sales as share of all food retailers in UK, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 169: Waitrose Ltd: Group financial performance, 2003-07
- Store portfolio
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- Figure 170: Waitrose Ltd: Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Retail Advertising and Promotion
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- Key findings
- Trends in total spending on advertising
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- Figure 171: Main media advertising expenditure by leading supermarkets, 2002-06
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- Figure 172: UK: Main media advertising, by leading supermarket and grocery chains, by media usage, 2006
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