Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Resources used for The Consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Rationales for staying in drive takeout
- But signs point away from staying in for dinner, too
- Trend of trends: online ordering
- Restaurant analysis by restaurant type
- Pizza restaurants reign for pickup and delivery—but they better watch their back
- Fast food in the fast lane
- Fast casual taps online ordering and pickup
- Curbside at casual
- Family/midscale lags but has potential
- Ready-to-eat meals at retail
- Who’s in control here? Younger diners.
Market Drivers
-
- Rationales for staying in drive takeout
- Lifestyle trends
- Cooking skills
-
- Figure 1: Attitudes towards meal kits and preparing food at home, by age, August 2007
- An ever expanding range of options
- Home ownership/DIY/home improvement
- Not all signs point to staying in for dinner
- Mobile technology and time-shift viewing
- One-person households
-
- Figure 2: Households, by size, 1995 and 2005
- Affluence
- A question of money
-
- Figure 3: Methods for cutting back on restaurant spending, July 2007
-
- Figure 4: Cuts in restaurant spending, by gender, age, household income and presence of children, July 2007
Market Trends
-
- Online ordering
-
- Figure 5: Lunch delivery options, by gender, age and number of children in household, June 2007
- Expanding opportunities for breakfast and lunch
-
- Figure 6: Special breakfast and brunch, November 2006
-
- Figure 7: Sources of lunch, weekday and weekend, June 2007
- Healthier alternatives
-
- Figure 8: Trend: Changing attitudes toward healthy eating, 2002 and 2006
Market Segmentation
-
- Overview
-
- Figure 9: Eating somewhere else (net), by restaurant type, October 2007
- Pizza
-
- Figure 10: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, August 2007
-
- Figure 11: Attitudes related to pizza delivery, by gender, August 2007
- Fast food
- Fast casual
- Casual
- Family/midscale
-
- Figure 12: Attitudes toward family/midscale delivery, by age, June 2007
- Fine dining
- Ready-to-eat meals at retail: supermarkets, convenience stores, meal assembly and online delivery
-
- Figure 13: Types of ready-to-eat meals, by type, September 2007
-
- Figure 14: Price per serving for representative meals at Dinners Ready, July 2007
The Consumer: Restaurant Usage and Ordering Preferences
-
- Summary
- Topline
- Fast food
- Fast casual
- Pizza
- Casual
- Family
- Restaurant usage and ordering preferences
-
- Figure 15: Usage of fast food, pizza, casual, family, and fast casual restaurants in last three months, by gender, age, household income, race/ethnicity and region, September 2007
-
- Figure 16: Where food was eaten, by restaurant type, September 2007
- Fast food
-
- Figure 17: How food was ordered at fast food restaurants, by gender, September 2007
-
- Figure 18: How food was ordered at fast food restaurants, by HH income, September 2007
- Fast casual
-
- Figure 19: How food was ordered at fast casual restaurants, by gender, September 2007
-
- Figure 20: How food was ordered at fast casual restaurants, by age, September 2007
- Pizza
-
- Figure 21: How food was ordered at pizza restaurants, by age, September 2007
-
- Figure 22: How food was ordered at pizza restaurants, by HH income, September 2007
- Casual
-
- Figure 23: How food was ordered at casual restaurants, by age, September 2007
-
- Figure 24: How food was ordered at casual restaurants, by HH income, September 2007
-
- Figure 25: How food was ordered at casual restaurants, by children in HH, September 2007
- Family
-
- Figure 26: How food was ordered at family restaurants, by age, September 2007
-
- Figure 27: How food was ordered at family restaurants, by children in HH, September 2007
Dine-in versus Delivery and Pickup
-
- Summary
- Motivations for choosing delivery over dining in
- Motivations for choosing pickup over dining in
- Deciding between pickup and delivery
- Motivations for choosing delivery over dining in
-
- Figure 28: Motivations for choosing delivery over dining in, by age, September 2007
-
- Figure 29: Motivations for choosing delivery over dining in, by HH income, September 2007
-
- Figure 30: Motivations for choosing delivery over dining in, by children in HH, September 2007
- Motivations for choosing pickup over dining in
-
- Figure 31: Motivations for choosing pickup over dining in, by age, September 2007
-
- Figure 32: Motivations for choosing pickup over dining in, by children in HH, September 2007
- Deciding between pickup and delivery
-
- Figure 33: Deciding between delivery and dining in, September 2007
Off-Premises Eating: Where and When
-
- Summary
- Where off-premises meals are eaten
- Meal occasions for off-premises eating
- Where off-premises meals are eaten
-
- Figure 34: Where food taken off-premises is eaten, by restaurant type, September 2007
- Meal occasions for off-premises eating
-
- Figure 35: Meal occasions for off-premises eating, by restaurant type, September 2007
RTE Meals
-
- Ready-to-eat meal types
- Reasons for getting food from a supermarket hot food bar
- Ready-to-eat meal types
-
- Figure 36: Types of ready-to-eat meals, by gender, September 2007
-
- Figure 37: Types of ready-to-eat meals, by age, September 2007
- Figure 38: Types of ready-to-eat meals, by number of children, September 2007
- Reasons for getting food from a supermarket hot food bar
-
- Figure 39: Reasons for getting food from a supermarket hot food bar, by age, September 2007
-
- Figure 40: Reasons for getting food from a supermarket hot food bar, by number of children, September 2007
The Consumer: Social Attitudes, Time Constraints and Diet/Health Attitudes
-
- Social attitudes, time constraints, and diet/health attitudes
-
- Figure 41: Socialization, time constraint, and diet/health attitudes of restaurant users, September 2007
- Social
-
- Figure 42: Socialization attitudes of QSR users, on-site verus drive-thru, September 2007
-
- Figure 43: Socialization attitudes of casual restaurant users, on-site verus drive-thru, September 2007
- Time
-
- Figure 44: time constraint attitudes of casual restaurant users, on-site verus drive-thru, September 2007
- Diet/health/cooking
-
- Figure 45: diet/health attitudes of casual restaurant users, on-site verus drive-thru, September 2007
Future Trends
-
- Younger diners will drive the market
-
- Figure 46: Eating somewhere else (net), by age and restaurant type, October 2007
- Online ordering
- “Family” style meals
-
- Figure 47: Average number of people included in bill on last visit, April 2007
- Efficiency of service
- Upscale offerings
Appendix: Trade Associations
Back to top