Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Insights and Opportunities
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- France: ‘it’s not as close as you think’
- Cities across the sea
- La France: pas chic
Market in Brief
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- Seen it, done it?
- State of independence
- Je ne parle pas Français
- Maison de la chance
- Rail: narrow gauge or success express?
- Future shock
Fast Forward Trends
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- Trend 1: Stop being so English
- What's it about?
- What we've seen
- Specifics
- What next?
- Trend 2: Fashion is all
- What's it about?
- What we've seen
- Specifics
- Implications
- What next?
Internal Market Environment
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- Key points
- Holiday volume
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- Figure 1: Domestic and overseas holiday volume, 2002-07
- Expenditure
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- Figure 2: Domestic and overseas holiday expenditure, 2002-07
- Figure 3: Average spend per trip, 2002-07
- Wherever I lay my chapeau
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- Figure 4: Ownership of property abroad, August 2007
- Cherchez le train
- Low-cost looks inside
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- Figure 5: Scheduled passengers carried by main low-cost airlines, 2002-06
Broader Market Environment
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- Key points
- PDI growth continues to drive holiday growth
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- Figure 6: Trends in personal disposable income and consumer expenditure, 2002-12
- Ageing population provides low-season opportunities
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- Figure 7: Trends in the age structure of the UK population, by gender, 2002-12
- We’ll go next year
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- Figure 8: Forecast adult population trends, by socio-economic group, 2002-12
- La famille n'est pas heureuse
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- Figure 9: Forecast adult population trends, by socio-economic group, 2002-12
- Internet comes of age
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- Figure 10: Internet penetration, by gender, socio-economic group and age, 2002-06
- Holiday spend is the top priority
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- Figure 11: UK spending priorities, January 2007
- Rising Euro encouraging holidaymakers to go further afield
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- Figure 12: Annual average exchange rates for Sterling, 2002-07
Competitive Context
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- Key points
- Top five destinations
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- Figure 13: Top five holiday destinations by visits, 2002-06
- Figure 14: Top five holiday destinations by market share, 2002-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- A real alternative to air alliances
- Off the piste
- Cruising, challenging and scoring points
Market Size and Forecast
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- Key points
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- Figure 15: Volume and value of holidays to France, 2000-08
- Factors used in the forecast
- Independent versus inclusive tours
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- Figure 16: Inclusive tours versus independent holidays to France, by volume, 2000-04
- Figure 17: Inclusive tours versus independent holidays to France, by value, 2000-04
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- Figure 18: Average length of stay, spend per visit and per day by holiday visits, 2002-06
Segment Performance
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- Key points
- City breaks topple beach holidays
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- Figure 19: Type of holiday taken for last holiday to France, 2000-06
- France capitalising on its short-break potential
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- Figure 20: Number of nights taken for last holiday to France, 2000-06
- Planes not trains
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- Figure 21: Main method of travel used for last holiday to France, 2000-06
- Self-catering and VFR accommodation on the rise
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- Figure 22: Type of accommodation for last holiday to France, 2000-06
Distribution
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- Key points
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- Figure 23: How last holiday to France was booked, 2000-06
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- Figure 24: Method of booking for last holiday to France, 2003-06
Market Share
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- Key points
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- Figure 25: British visits to France, by region, 2005 and 2006
Companies and Products
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- Key points
- BCT Travel Group
- Brittany Ferries
- Canvas Holidays
- Club Med
- Crystal Holidays
- EasyJet
- Eurostar
- Holidaybreak plc
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- Figure 26: Holidaybreak sites in France, 2007
- Maison de la France
- Siblu
- VFB Holidays
Who Holidays in France
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- Key points
- Holidays taken to France
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- Figure 27: Holidays taken to France, August 2007
- Making time to go
- Beyond Paris
- Exclusive France and Festive France
- France on a budget
Who Holidays in France – Detailed Demographics
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- Figure 28: Holidays taken to France, by demographic sub-group, August 2007
- Figure 29: Further holidays taken to France, by demographic sub-group, August 2007
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Types of Holidays to France
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- Key points
- Type of holiday taken
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- Figure 30: Types of holiday taken to France, August 2007
- Type of holiday taken
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- Figure 31: Types of holiday taken to France, by other holidays taken, August 2007
- France offers variety and choice
Types of Holidays to France – Detailed Demographic
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- Figure 32: Most popular type of holiday taken to France by demographic sub-group, August 2007
- Figure 33: Next most popular type of holiday taken to France, by demographic sub-group, August 2007
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Attitudes Towards Holiday to France
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- Key points
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- Figure 34: Attitudes towards France, August 2007
- Warm regards and good taste
- Opinions about France vary depending on background and experience
- Positive attitudes by experience of France
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- Figure 35: Positive attitudes towards France, by experience, August 2007
- Negative attitudes by experience of France
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- Figure 36: Negative attitudes towards France, by experience, August 2007
Attitudes Towards France – Detailed Demographics
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- Most popular attitudes towards France
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- Figure 37: Most popular attitudes towards France, by demographic sub-group, August 2007
- Next most popular attitudes towards France
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- Figure 38: Next most popular attitudes towards France, by demographic sub-group, August 2007
Holidays to France Targeting Opportunities
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- Key points
- Target groups
- French Enthusiasts (13% of respondents, or 6.4 million adults)
- Cultural Bliss (14% of respondents, 6.9 million adults)
- Destination Day Trippers (11% of respondents or 5.4 million adults)
- Price Conscious (8% of respondents or 3.9 million adults)
- Uninterested (41% of respondents or 20 million adults)
- French Essentials (12% of respondents or 5.9 million adults)
Holidays to France Targeting Opportunities – Detailed Demographics
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- Figure 39: Targeting opportunities by demographic sub-group, August 2007
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