Table of Contents
Scope and Themes
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- What you need to know
- Definitions
- Resources used for The Consumer sections
- Abbreviations
- Terms
Executive Summary
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- Market declining since 2002
- Market shifts with health and convenience trends
- The segmented marketplace
- Controlling share held by General Mills
- Core consumers are very predictable because products haven’t evolved
- Mintel’s consumer survey shows unmet potential
- The face of the future shows opportunities
Market Drivers and Future Trends
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- Competition from other meal options and types
- Meal options for the home
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- Figure 1: Evening meal options, by number of children in household, June 2006
- Quick-service restaurants (QSRs) and fast casual
- QSRs
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- Figure 2: Incidence and frequency of QSR dining in the past week, by age, April 2007
- Fast casual
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- Figure 3: Frequency of fast casual orders in the past month, by age, July 2007
- Supermarkets and other retail
- Direct competition from within the channel that sells meal kits
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- Figure 4: Increase of purchasing meal kits or competitive items, by age, August 2007
- Retailer examples
- Wegmans
- Whole Foods Market
- Publix
- Curbside takeout and meal assembly
- Curbside takeout
- Meal assembly concepts
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- Figure 5: Leading meal assembly operators, 2006
- Time poverty
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- Figure 6: Time pressures on eating and taking care of self, by age, May 2005-June 2006
Market Size and Trends
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- Market size
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- Figure 7: Total U.S. retail sales of meal kits at FDM, at current and constant prices, 2002-07
- Wal-Mart estimate
- Market trends
- New product launches and trends in meal kits
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- Figure 8: Number of new meal kits introduced, by storage type, 2002-07
- New product launches and trends in meal kits by product claims
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- Figure 9: Top ten claims of meal kits introduced, 2002-07
- New product launches and trends in meal kits by company
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- Figure 10: Top ten companies introducing meal kits, 2002-07
Market Segmentation
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- Overview
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- Figure 11: FDM sales of meal kits, segmented by type, 2005 and 2007
- Meal kits requiring meat
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- Figure 12: Sales of meal kits requiring meat, at current and constant prices, 2002-07
- Meal kits with meat
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- Figure 13: Sales of meal kits with meat, at current and constant prices, 2002-07
- Pizza kits
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- Figure 14: Sales of pizza kits, at current and constant prices, 2002-07
- Pizza crust/dough
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- Figure 15: Sales of pizza crust/dough, at current and constant prices, 2002-07
- Pizza sauce
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- Figure 16: Sales of pizza sauce, at current and constant prices, 2002-07
- Pizza crust/dough mixes
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- Figure 17: Sales of pizza crust/dough mixes, at current and constant prices, 2002-07
Supply Structure
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- Companies and brands
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- Figure 18: Leading manufacturers of meal kits, 2004 and 2006
- Meal kits without meat
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- Figure 19: Manufacturer FDM brand sales of meal kits without meat in the U.S., 2004 and 2006
- Meal kits with meat
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- Figure 20: Manufacturer FDM brand sales of meal kits with meat, 2004 and 2006
- Pizza kits
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- Figure 21: Manufacturer FDM brand sales of pizza kits, 2004 and 2006
- Pizza crust/dough
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- Figure 22: Manufacturer FDM brand sales of pizza crust/dough, 2004 and 2006
- Pizza sauce
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- Figure 23: Manufacturer FDM brand sales of pizza sauce, 2004 and 2006
- Pizza crust/dough mixes
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- Figure 24: Manufacturer FDM brand sales of pizza crust/dough mixes, 2004 and 2006
- Selected new developments
- General Mills
- ConAgra Inc.
- Gilardi Foods & Mama Rosa
- Campbell Soup Co.
- Spartan Foods, Inc.
Advertising and Promotion
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- Introduction
- General Mills
- Hamburger Helper
- Betty Crocker
- Pillsbury
- ConAgra
- Banquet
- Start Making Choices
- Campbell’s
- Supper Bakes
- Unilever
- Ragù
Retail Distribution
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- Introduction
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- Figure 25: U.S. FDM sales of meal kits, by channel, 2005 and 2007
- Supermarkets
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- Figure 26: U.S. sales of meal kits at supermarkets, at current and constant prices, 2002-07
The Consumer: Who Uses Meal Kits?
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- Summary highlights
- Meal kits usage
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- Figure 27: Incidence of using leading name-brand meal kits, January-September 2006
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- Figure 28: Incidence of using leading name-brand meal kits, by gender and age, January-September 2006
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- Figure 29: Incidence of using leading name-brand meal kits, by race/ethnicity and presence of children, January-September 2006
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- Figure 30: Incidence of using leading name-brand meal kits, by income and region, January-September 2006
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- Figure 31: Incidence of using leading name-brand meal kits, by heavy-using cohorts, January-September 2006
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- Figure 32: Frequency of using leading name-brand meal kits, January-September 2006
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- Figure 33: Incidence of using ready-made pizza crust, pizza sauce, or taco kits, January-September 2006
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- Figure 34: Incidence of using leading name-brand meal kits, January-September 2006
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- Figure 35: Nutritional attitudes of meal kit users, January-September 2006
The Consumer: Frequency of Use and Attitudes towards Meal Kits
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- Summary highlights
- Who bought meal kits in the past three months
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- Figure 36: Incidence of using meal kits in the past three months, by age, August 2007
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- Figure 37: Incidence of using meal kits in the past three months, by income and educational attainment, August 2007
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- Figure 38: Incidence of using meal kits in the past three months, by race/ethnicity, August 2007
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- Figure 39: Incidence of using meal kits in the past three months, by presence of children in the household, August 2007
- What kind of meal kits did they buy?
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- Figure 40: Type of meal kits bought in the past three months, by gender, August 2007
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- Figure 41: Type of meal kits bought in the past three months, by age, August 2007
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- Figure 42: Type of meal kits bought in the past three months, by presence of children in the household, August 2007
- Change in purchase of meal kits and competing items
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- Figure 43: Change in purchasing meal kits and competitive items, August 2007
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- Figure 44: Increase of purchasing meal kits or competitive items more often, by age, August 2007
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- Figure 45: Increase of purchasing meal kits or competitive items more often, by income, August 2007
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- Figure 46: Increase of purchasing meal kits or competitive items more often, by race/ethnicity, August 2007
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- Figure 47: Increase of purchasing meal kits or competitive items more often, by presence of children, August 2007
- Attitudes towards meal kits
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- Figure 48: Attitudes towards meal kits, August 2007
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- Figure 49: Attitudes towards meal kits and preparing food at home, 2004 and 2007
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- Figure 50: Attitudes towards meal kits and preparing food at home, by age, August 2007
- Changing attitudes towards meal kits
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- Figure 51: Attitudes towards meal kits, 2002-07
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- Figure 52: Attitudes towards meal kits, by gender, age, race/ethncicty, household income and presence of children in the household, August 2007
Future and Forecast
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- Future trends
- Long-term convenience trends
- Long-term flavor trends
- Long-term health trends
- Forgotten meal segments
- Alternate meal competition
- Market forecast
- Meal kits market
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- Figure 53: Forecast of total U.S. retail sales of meal kits at FDM, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
Appendix: Simmons Cohorts
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- Figure 54: Married couples cohorts
- Figure 55: Single women cohorts
- Figure 56: Single men cohorts
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