Table of Contents
Market in Brief
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- The future
- Market performance
- Sector performance
- Channels of distribution
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- Figure 1: Germany: Estimated channels of distribution for clothing, 2006
- Market leaders
- Consumer results
Report Scope
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- Technical notes
- Financial definitions
- Currencies
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- Figure 2: Exchange rates: National currencies against the Euro, 2002-06
- Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2006
- Other abbreviations
Broader Market Environment
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- Ageing population
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- Figure 4: Germany: Population trends, 2002-06
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- Figure 5: Germany: Population, by age group, 2002, 2006 and 2010
- Economy looking brighter, at last
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- Figure 6: Germany: Gross domestic product, 1995-2006
- Inflation
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- Figure 7: Germany: Consumer prices, 2002-06
The Market in Context
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- Key findings
- Subdued consumer spending
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- Figure 8: Germany: Household consumer expenditure, 1995-2006
- Clothing struggles to keep up
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- Figure 9: Germany: Consumer spending on selected categories, 2002-2006
- Price deflation
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- Figure 10: Germany: Consumer price index on selected products, 2000-06
Sector Size and Forecast
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- Key findings
- Economic outlook
- Consumer outlook
- Clothing retailers’ prospects
- Retail sales forecasts
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- Figure 11: Germany: Retail sales, 2002-12
- Figure 12: Germany: Clothing specialists as % all retail sales, 2002-12
- Past
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- Figure 13: Germany: Index of growth in clothing, consumer spending and all retail sales, 2002-06
European Consumer Context
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- Introduction
- Comparison of consumer typologies across Europe
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- Figure 14: Clothing consumer typologies, by country, 2006
- Germany
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- Figure 15: Clothing consumer typologies in Germany compared to four-country average, 2006
- France
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- Figure 16: Clothing consumer typologies in France compared to four-country average, 2006
- Great Britain
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- Figure 17: Clothing consumer typologies in UK compared to four-country average, 2006
- Spain
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- Figure 18: Clothing consumer typologies in Spain compared to four-country average, 2006
- Comparison of agreement with clothing lifestyle statements
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- Figure 19: Agreement with clothing lifestyle statements, by country, 2006
- France
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- Figure 20: Top five clothing lifestyle statements, France, 2006
- Germany
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- Figure 21: Top five clothing lifestyle statements, Germany, 2006
- Spain
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- Figure 22: Top five clothing lifestyle statements, Spain, 2006
- Great Britain
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- Figure 23: Top five clothing lifestyle statements, GB, 2006
The Consumer – Where They Buy Clothes
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- Where people buy
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- Figure 24: Germany: Outlet where clothing purchased, May 2007
- Marketing positioning
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- Figure 25: Germany: Market positioning of major clothing retailers, May 2007
- Who buys where – specialists
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- Figure 26: Germany: Specialist outlets where clothing purchased, by age, May 2007
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- Figure 27: Germany: Selected specialist outlets where clothing purchased, by income band, May 2007
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- Figure 28: Germany: Specialist outlet where clothing purchased, May 2007
- Who buys where – generalists
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- Figure 29: Germany: Generalist outlets/channel where clothing purchased, by age, May 2007
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- Figure 30: Germany: Generalist outlets/channel where clothing purchased, May 2007
The Consumer – Motivations and Shopping Habits
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- Demographic characteristics of consumer typologies
- But little confidence in style
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- Figure 31: Practical, Stylish, Well-dressed and Shopaholic typology groups, by gender – Germany, 2006
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- Figure 32: Practical, Stylish, Well-dressed and Shopaholic typology groups, by age – Germany, 2006
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- Figure 33: Practical, Stylish, Well-dressed and Shopaholic typology groups, by income – Germany, 2006
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- Figure 34: Practical, Stylish, Well-dressed and Shopaholic typology groups, by gender, age, family income, region, working status and presence of children – Germany, 2006
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- Figure 35: Big Spenders, Fashion Conscious, Individualists and Label Admirers typology groups, by age – Germany 2006
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- Figure 36: Big Spenders, Fashion Conscious, Individualists and Label Admirers typology groups, by income – Germany 2006
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- Figure 37: Big Spenders, Fashion Conscious, Individualists and Label admirers typology groups, by gender, age, family income, region, working status and presence of children – Germany 2006
Channels of Distribution
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- Figure 38: Germany: Estimated channels of distribution for clothing, 2006
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Retail Competitor Analysis
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- Leading retailers
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- Figure 39: Germany: Leading clothing specialists, 2006
- Market shares
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- Figure 40: Germany: Leading clothing specialists, market shares 2006
- Evaluation
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- Figure 41: Germany: Clothing retailers, evaluation, 2006/07
Retailer Profiles
Benetton Group
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- Figure 42: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 43: Benetton Group: Group financial performance, 2001-06
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- Figure 44: Benetton Group: Sales by geographic area, 2002-06
- Figure 45: Benetton Group: Sales by geographical area, 2006
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- Figure 46: Benetton Group: Sales by commercial activitiy, 2002-06
- Store portfolio
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- Figure 47: Benetton Group: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
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- Figure 48: Benetton Group: Sales by brand, 2006
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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C&A
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- Figure 49: C&A: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 50: C&A: German sales as share of clothing specialists’ sales in Germany, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 51: C&A: Group financial performance, 2002-06
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- Figure 52: C&A: Sales in European markets, 2005 -06
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- Figure 53: C&A: Share of group sales by market, 2006
- Store portfolio
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- Figure 54: C&A: European outlet data, 2003-07
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- Figure 55: C&A: Share of European outlets, by country, 2006
- Figure 56: C&A: Total number of outlets, by European country, 2003-07
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- Figure 57: C&A: Number of European outlets by fascia, Spring 2006 and 2007
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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H&M Hennes & Mauritz
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- Figure 58: H&MHennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 59: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06
- Figure 60: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06
- Figure 61: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06
- Strategic evaluation
- Background
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- Figure 62: H&M Hennes & Mauritz: International expansion record, 1964-2007
- Control and support
- Financial performance
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- Figure 63: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06
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- Figure 64: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06
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- Figure 65: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06
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- Figure 66: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06
- Figure 67: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06
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- Figure 68: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
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- Figure 69: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2004/05-2005/06
- Store portfolio
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- Figure 70: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06
- Figure 71: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06
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- Figure 72: Hennes & Mauritz: Sales per outlet by country, 2005/06
- Store concept
- Concept stores
- Retail offering
- Market positioning
- Brands/product offer
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- Figure 73: H&M own brand portfolio, 2007
- One-off collections
- Pricing
- Operational issues
- Advertising and marketing
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- Figure 74: H&M: Advertising spending in the UK, 2006
- e-commerce and home shopping
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Grupo Inditex
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- Figure 75: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 76: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 77: Grupo Inditex: Financial performance, 2002/03-2006/07
- Like-for-like sales growth
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- Figure 78: Grupo Inditex: Sales growth by type, 2002/03-2006/07
- Figure 79: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07
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- Figure 80: Grupo Inditex: Consolidated sales by geographic region, year to January 2002/03-2006/07
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- Figure 81: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07
- Operating profit by fascia
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- Figure 82: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07
- Figure 83: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07
- Store portfolio
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- Figure 84: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07
- Figure 85: Grupo Inditex: Outlet data, 2002/03-2006/07
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- Figure 86: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07
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- Figure 87: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07
- Figure 88: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07
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- Figure 89: Grupo Inditex: Average store size by fascia, 2006/07
- European outlet data by country
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- Figure 90: Grupo Inditex: Outlet data by European market, year end to January 2002/03-2006/07
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- Figure 91: Grupo Inditex: Outlet data by European market and by fascia, January 2007
- Franchises and joint ventures
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- Figure 92: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07
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- Figure 93: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07
- Figure 94: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07
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- Figure 95: Grupo Inditex: Store expansion plans, 2007/08
- Retail offering
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- Figure 96: Grupo Inditex: Age positioning and product offer by fascia, 2007
- Market positioning, brands and pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Mango Group
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- Figure 97: Mango Group: Sales as share of European clothing specialists’ sales, 2002-06
- Figure 98: Mango Spain: Sales as share of clothing specialists’ sales, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 99: Mango Group: Group financial performance, 2003-07
- Increasing exposure to international markets
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- Figure 100: Mango Group: Domestic and international retail sales mix, 2003-07
- International business goes from strength to strength
- Company’s sales and stores growth
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- Figure 101: Mango Group: Sales and store growth, 2004-06
- Retail sales by selected European market
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- Figure 102: Mango: Estimated retail sales in selected markets, 2006
- Store portfolio
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- Figure 103: Mango Group: Outlet data, 2002-06
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- Figure 104: Mango Group: Store development, 2001-06
- Figure 105: Mango: Share of European and non-European stores, August 2007
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- Figure 106: Mango: Airport operations, August 2007
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- Figure 107: Mango: Outlet data by European market, July 2004, March 2005, August 2006 and August 2007
- Figure 108: Mango: Number of stores by selected European country, March 2005, August 2006 and August 2007
- Figure 109: Mango:Share of European stores by country, August 2007
- Non-European activities
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- Figure 110: Mango: Non-European stores network, July 2004, March 2005, August 2006 and August 2007
- Mango Canada
- Mango US
- Retail offering
- Market positioning
- Product offer/brands
- New developments
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Peek & Cloppenburg (Düsseldorf)
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- Figure 111: Peek & Cloppenburg (Düsseldorf): Total European sales as share of European clothing specialists’ sales, 2004-06
- Strategic evaluation
- Background
- P&C Düsseldorf and P&C Hamburg
- Financial performance
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- Figure 112: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2002-06
- Store portfolio
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- Figure 113: Peek & Cloppenburg (Düsseldorf): Outlet data, 2002-06
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- Figure 114: P&C (Düsseldorf): Outlets by country, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce
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Mini Company Profiles
Adler
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- Figure 115: Adler: Sales as share of clothing specialists’ sales in Germany, 2002-06
- Background
- Financial performance
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- Figure 116: Adler: Group financial performance, 2002-06
- Store portfolio
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- Figure 117: Adler: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Charles Vögele
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- Figure 118: Charles Vögele: Sales as share of clothing specialists in Europe, 2002-06
- Background
- Financial performance
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- Figure 119: Charles Vögele: Group financial performance, 2002-06
- Store portfolio
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- Figure 120: Charles Vögele: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Diramode (Pimkie)
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- Background
- Financial performance
- Store portfolio
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- Figure 121: Pimkie: Outlet data, 2005 and 2006
- Retail offering
- Market positioning
- Brands
- Product offer and pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Esprit
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- Background
- Financial performance
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- Figure 122: Esprit: Group financial performance, 2001/02-2005/06
- Figure 123: Esprit: Sales performance by channel and region, 2001/02-2005/06
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- Figure 124: Esprit: Sales performance by region, 2001/02 and 2005/06
- Store portfolio
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- Figure 125: Esprit: Outlet data, 2001/02-2005/06
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- Figure 126: Esprit: Store network by region and type, June 2006
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 127: Esprit: Product mix, 2005/06
- Pricing
- e-commerce and home shopping
KiK
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- Figure 128: KiK: Sales as share of clothing specialists in Europe, 2001-05
- Figure 129: KiK (Germany): Sales as share of clothing specialists in Germany, 2001-05
- Background
- Financial performance
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- Figure 130: KiK: Group financial performance, 2001-05
- Store portfolio
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- Figure 131: KiK: Outlet data, 2001/02-2006/07
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Lindex
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- Figure 132: Lindex (Sweden): Sales as share of clothing in Sweden, 2002-06
- Background
- Financial performance
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- Figure 133: Lindex: Group financial performance, 2001/02-2005/06
- Store portfolio
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- Figure 134: Lindex: Outlet data, 2001/02-2005/06
- Market positioning
- Product offer
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- Figure 135: Lindex: Sales breakdown by product area, 2005/06
- Figure 136: Lindex: Brands, 2006
- Operational issues
- e-commerce and home shopping
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New Yorker
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- Figure 137: New Yorker: Sales as share of clothing specialists in Europe, 2002-06
- Figure 138: New Yorker (Germany): Sales as share of clothing specialists’ sales in Germany, 2002-06
- Background
- Financial performance
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- Figure 139: New Yorker: Group financial performance, 2002-06
- Store portfolio
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- Figure 140: New Yorker: Outlet data, 2002-06
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- Figure 141: New Yorker: Outlet data by country, Summer 2004-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Orsay
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- Figure 142: Orsay Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 143: Orsay Germany: Sales as share of clothing specialists’ sales in Germany, 2002-06
- Background
- Financial performance
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- Figure 144: Orsay Group: financial performance, 2002/03-2006/07
- Store portfolio
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- Figure 145: Orsay: Outlet data, 2001/02-2005/06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
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Takko
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- Figure 146: Takko: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Background
- Financial performance
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- Figure 147: Takko: Group Sales performance, 2001/02-2005/06
- Store portfolio
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- Figure 148: Takko: Outlet data, 2001/02-2005/06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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