Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Details regarding sources of consumer data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The bottom line
- How to build sales with new product development
- Category players need to focus on markets with low penetration
- Of three segments, multi-serve shows most growth
- Market led by Nestlé and ConAgra
- Supermarkets account for majority of frozen meal sales
- Wanted: New twists on old Chinese, Mexican and Italian favorites
- The future: Self-cooking frozen meals?
- Mintel expects category to reach $5.4 billion by 2012
Market Drivers
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- The family factor
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- Figure 1: Households by presence of children, 1995-2005
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- Figure 2: Households by size, 1995 and 2005
- Competition thwarts sales growth
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- Figure 3: Sources of evening meals, June 2006
- Figure 4: Sales (current prices) in fast casual and family/mid-scale restaurants in the U.S., 2004-06
- Diet meals are a cornerstone in the market
- Increasingly overweight American population provides opportunity
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- Figure 5: Percentage of population who are overweight or obese, 20-74 years of age, 1988-2004
- Americans are receptive to healthier lifestyles
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- Figure 6: Attitudes regarding healthy eating, 2002-05
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- Figure 7: South Beach Diet Frozen Meals TV ad, 2007
- Increased demand for natural, organic and wholesome meals
- Women are prime targets for slimming frozen meals
- Growing diversity of U.S. population influences market
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- Figure 8: Population by race and Hispanic origin, 2002-12
- Approaching the Hispanic market
- Continuous innovation keeping consumers interested
- Ultra-convenient proposition
- Ethnic flavors
- Premium stance
Market Size and Trends
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- Market size
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- Figure 9: U.S. FDM retail sales of frozen meals, at current and constant prices, 2002-07
- Wal-Mart estimate
- Market trends
- New product launches in frozen meals
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- Figure 10: New product releases in U.S. in frozen meals and frozen side dishes, 2002-07
- Popular product claims
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- Figure 11: Top ten positioning claims of new frozen meal products, January 2007-August 2007
Market Segmentation
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- Introduction
- Overview
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- Figure 12: FDM sales of frozen meals segmented by type, 2005 and 2007
- Single-serve frozen entrées/dinners
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- Figure 13: FDM sales of single-serve frozen entrées/dinners, at current and constant prices, 2002-07
- Multi-serve frozen entrées/dinners
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- Figure 14: FDM sales of multi-serve frozen entrées/dinners, at current and constant prices, 2002-07
- Frozen pot pies
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- Figure 15: FDM sales of frozen pot pies, at current and constant prices, 2002-07
Supply Structure
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- Companies and brands
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- Figure 16: FDM manufacturer sales of frozen meals in the U.S., 2004 and 2006
- Single-serve frozen entrées/dinners
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- Figure 17: FDM manufacturer brand sales of single-serve frozen entrées/dinners in the U.S., 2004 and 2006
- Multi-serve frozen entrées/dinners
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- Figure 18: FDM manufacturer brand sales of multi-serve frozen entrées/dinners in the U.S., 2004 and 2006
- Frozen pot pies
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- Figure 19: FDM manufacturer brand sales of frozen pot pies in the U.S., 2004 and 2006
Advertising and Promotion
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- Nestlé USA
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- Figure 20: The Lean Scene SPA Cuisine TV ad, Spa Mean with twice the veggies, 2007
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- Figure 21: The Lean Scene SPA Cuisine TV ad, Panini, 2007
- ConAgra Foods
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- Figure 22: Banquet NASCAR TV ad, 2007
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- Figure 23: Marie Callender’s Chicken Pot Pie TV ad, 2007
- Figure 24: Marie Callender’s Crock Pot Meals ad, 2007
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- Figure 25: Start Making Healthy Choices TV ad, Partnership with American Heart Association, 2007
- Figure 26: Healthy Choice Executive Chefs TV ad, 2007
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- Figure 27: Kid Cuisine TV ad, Spy Gear, 2007
- Figure 28: Kid Cuisine TV ad, Pizza, 2007
Retail Distribution
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- Introduction
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- Figure 29: U.S. FDM* sales of frozen meals, by channel, 2005 and 2007
- Supermarkets
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- Figure 30: U.S. supermarket sales of frozen meals, at current and constant prices, 2002-07
The Consumer: Personal and Household Usage of Frozen Meals
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- Summary of section
- Personal consumption of frozen meals
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- Figure 31: Personal consumption of individual frozen meals and family size frozen meals, June 2007
- Household consumption of frozen meals
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- Figure 32: Household consumption of frozen meals, 2002-06
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- Figure 33: Household usage of frozen complete (TV) dinners, by key demographics, January-October 2006
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- Figure 34: Household usage of frozen complete (TV) dinners, by key cohorts, January-October 2006
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- Figure 35: Household usage of frozen main courses, by race/Hispanic origin, January-October 2006
- Brands of frozen meals used
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- Figure 36: Brands of frozen complete dinners used in household, January-October 2006
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- Figure 37: Brands of frozen main courses used in household, January-October 2006
- Number of frozen meals eaten in past month
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- Figure 38: Number of frozen meals consumed in last month, January-October 2006
The Consumer: Attitudes and Behaviors Regarding Frozen Meals
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- Summary of section
- Reasons for eating individual frozen meals
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- Figure 39: Reasons for eating individual frozen meals, by gender, June 2007
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- Figure 40: Reasons for eating individual frozen meals, by age, June 2007
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- Figure 41: Reasons for eating individual frozen meals, by household income, June 2007
- Retail channels from which frozen meals are bought
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- Figure 42: Where frozen meals are bought, by number of people in the household, June 2007
- Preparation of frozen meals
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- Figure 43: How frozen meals are prepared, June 2007
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- Figure 44: How frozen meals are prepared, by number of people in the household, June 2007
- Types of frozen meals of which users want more
- Individual frozen meals
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- Figure 45: Types of individual frozen meals users would like to see more of, by gender, June 2007
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- Figure 46: Types of individual frozen meals users would like to see more of, by age of respondent, June 2007
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- Figure 47: Types of individual frozen meals users would like to see more of, by household income, June 2007
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- Figure 48: Types of individual frozen meals users would like to see more of, by race/Hispanic origin, June 2007
- Family size frozen meals
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- Figure 49: Types of family size frozen meals users would like to see more of, by gender, June 2007
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- Figure 50: Types of family size frozen meals users would like to see more of, by number of people in the household, June 2007
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- Figure 51: Types of ethnic food you would like to see more of in frozen meal choices, June 2007
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- Figure 52: Types of ethnic food you would like to see more of in frozen meal choices, by household income, June 2007
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- Figure 53: Types of ethnic food you would like to see more of in frozen meal choices, by race/Hispanic origin, June 2007
- Specific behaviors regarding use of family size frozen meals
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- Figure 54: Purchasing and serving behaviors among those who use family size frozen meals, June 2007
- Opinions of specific brands of frozen meals
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- Figure 55: Opinions of specific frozen meal brands, part one, June 2007
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- Figure 56: Hungry-Man TV ad, 2007
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- Figure 57: Opinions of specific frozen meal brands, part two, June 2007
The Consumer: Teen Usage of Frozen Dinners
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- Summary of section
- Teen consumption of frozen dinners
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- Figure 58: Teen consumption of frozen complete dinners, by key demographics, January-October 2006
- Brands of frozen meals eaten among teens
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- Figure 59: Brands of frozen dinners eaten by teens, January-October 2006
- Number of frozen meals eaten by teens in past month
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- Figure 60: Number of frozen dinners consumed in last month among teens, January-October 2006
Future and Forecast
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- Future trends
- Preparing for the polarized market: Meeting the needs of families and aging consumers
- Frozen food and food service
- Hispanic opportunity
- Frozen meals to move into NutriSystem space?
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- Figure 61: Eating patterns and self-assessed weight situation, April-May 2006
- “Un-processing” frozen meals
- Technology advancements to focus on portability and more convenience
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- Figure 62: Wolfgang Puck dulce de leche latte in self-heating can
- Market forecast
- Frozen meals market
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- Figure 63: Forecast of total U.S. FDM sales of frozen meals, at current and constant prices, 2007-12
- Single-serve frozen entrées/dinners
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- Figure 64: Forecast of U.S. FDM sales of single-serve frozen entrées/dinners, at current and constant prices, 2007-12
- Multi-serve frozen entrées/dinners
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- Figure 65: Forecast of U.S. FDM sales of multi-serve frozen entrées/dinners, at current and constant prices, 2007-12
- Frozen pot pies
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- Figure 66: Forecast of U.S. FDM sales of frozen pot pies, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
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