CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
Over the review period, health concerns of an ageing population, coupled with financial worries, resulted in declining volume sales of alcoholic drinks, while value sales remained virtually stable at around €49 billion. Wines performed best, with even volume sales growing, helped by emerging brands and lower prices overall; value sales were boosted too by a shift to local wines, which are higher priced. In the declining beer sector, innovative mixes ...
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The Consumer – Alcohol Consumption in Germany
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