In 2007, Home Depot exemplified challenges in the do-it-yourself (DIY) market when its sales fell for the first time in history. This report probes the short- and long-term effect of the slumping housing market on DIY product sales, as well as other key drivers such as demographic trends, product innovation, government regulations and the media.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Paints, Wallpapering and Supplies
Segment Performance—Flooring
Segment Performance—Electrical Supplies, HVAC
Segment Performance—Plumbing
Segment Performance—Tools and Equipment for Painting and Wallpapering
Segment Performance—Other DIY Products
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Race and Ethnicity
Cluster Analysis—Active DIYers and Female vs. Male Dominated
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Retail Channels—Home Centers
Retail Channels—Other Building Material Dealers
Retail Channels—Floor Covering Stores
Retail Channels—Hardware Stores
Retail Channels—Wallcovering and Paint Stores
Retail Channels—Nurseries, Garden Centers, Farm Suppliers
Retail Channels—Outdoor Power Equipment Dealers
Retail Channels—Department Stores, Mass Merchandisers
Retail Channels—General Merchandise Stores
Usage—Products Purchased
Retailers used for DIY Purchases
Number and Type of DIY Projects
Attitudes—Enjoyment of DIY Work and How Work is Shared and Completed
Attitudes and Motivations—Where DIYers Seek Help and Information
Attitudes and Motivations—Those Who Don’t Undertake DIY Projects
Simmons Cohort Analysis
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Market size and product segmentation data 
