Table of Contents
Issues in the Market
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- Report synopsis
- Definitions
- Abbreviations & Associations
Insights and Opportunities
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- Don’t say the ‘C word’
- Self catering camping
- Green streets
Market in Brief
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- Tents times
- Shorter, farther, greener
- Who are the happy campers?
- A site in the sun
- Mod camping
- Making a new pitch
Fast Forward Trends
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- Trend 1: The Moral Brand
- Specifics
- What now?
- Trend 2: Fit or Fat
- What's It About?
- Specifics
- What now?
Internal Market Environment
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- Key points:
- Anywhere but here
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- Figure 1: Domestic and overseas holidays volume, 2002-07
- UK deserving of ‘most expensive destination’ crown
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- Figure 2: Domestic and overseas holidays expenditure, 2002-07
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- Figure 3: Average spend per trip, 2002-07
- Second best
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- Figure 4: Volume and value of domestic city/short break market, 2002-06
- Figure 5: Percentage of adults booking UK and overseas holidays, 2002-06
- Somewhere I can call my own
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- Figure 6: Ownership of property abroad, 2006
Broader Market Environment
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- Key points:
- Because I’m worth it
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2002-12
- Population expansion
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- Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
- Camping ‘too common’?
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- Figure 9: Forecast adult population trends, by socio-economic group, 2002-12
- Keeping it in the family
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- Figure 10: Forecast adult population trends, by lifestage, 2002-12
- Dreaming of far-flung places
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- Figure 11: UK spending priorities, January 2007
- Exchanging Europe for the US
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- Figure 12: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
- Lastminutecamping.com
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- Figure 13: Annual temperature, sunshine and rainfall in the UK, 2002-06
Competitive Context
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- Key points:
- Consumers not deterred by self-catering
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- Figure 14: Self-catering holiday taken for last/last but one holiday abroad in the past 12 months, 2002-06
- Let’s get physical!
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- Figure 15: Domestic and overseas activity holidays, 2001-05
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Site ownership
- A place in the sun
- Pushing through the boundaries
- A whole new world
- Getting more in-tents
- Getting the message out
- A big ‘YES’ for Cargo S
- Always connected
- The original eco warriors
Market Size
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- Key points:
- Caravan, motorhome and park home production
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- Figure 16: UK caravan, motorhome and park home production, 2002-06
- Size of market
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- Figure 17: Number of camping holidays taken in the UK and overseas, 2002-12
Segment Performance
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- Key points:
- Holiday duration
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- Figure 18: Duration of last domestic camping/caravanning holiday, 2002-06
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- Figure 19: Duration of last camping/caravanning holiday abroad, 2002-06
- Transport used
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- Figure 20: Method of transport used for last domestic camping/caravanning holiday, 2002-06
- Figure 21: Method of transport used for last camping/caravanning holiday abroad, 2002-06
- Destinations visited
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- Figure 22: Countries/towns visited for last domestic camping/caravanning holiday, 2002-06
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- Figure 23: Countries visited for last camping/caravanning holiday abroad, 2002-06
- When the holiday was booked
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- Figure 24: When last domestic camping/caravanning holiday was booked, 2002-06
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- Figure 25: When last camping/caravanning holiday abroad was booked, 2002-06
Market Share
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- Key points:
- Domestic holiday market
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- Figure 26: Domestic holidays volume, 2002-06
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- Figure 27: Type of accommodation used for last domestic holiday, 2002-05
- Overseas holiday market
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- Figure 28: Overseas holidays volume, 2002-06
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- Figure 29: Type of accommodation for last holiday abroad, 2002-06
Companies and Products
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- Organisations
- British Holiday & Home Parks Association
- The Camping and Caravanning Club
- The Caravan Club
- The European Camping Federation (ECF)
- National Caravan Council
- UK holiday companies
- Center Parcs
- Haven
- Hoseasons
- Park Resorts
- Parkdean
- European holidays
- Alan Rogers Travel
- Camping Life
- Canvas
- Club Cantabrica
- Holidaybreak plc
- Select Sites
- Siblu
- Thomson Al Fresco
Distribution
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- Key points:
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- Figure 30: How last domestic camping/caravanning holiday was booked, 2002-06
- Figure 31: Method of booking for last domestic camping/caravanning holiday, 2004-06
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- Figure 32: How last camping/caravanning holiday abroad was booked, 2002-06
- Figure 33: Method of booking for last camping/caravanning holiday abroad, 2004-06
Who Takes Camping or Caravanning Holidays?
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- Key points:
- Experience of camping holidays
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- Figure 34: Experience of camping and caravanning holidays, May 2007
- Who are the happy campers?
- The new campers
- Engaging third agers
- Camping holidays by demographics
- Separate homes
- Cash camp
- Converting the non-campers
- Second-hand camping
- Driving, not towing
- Summerfest and School Disco Alfresco
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- Figure 35: Experience of camping holidays, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, TV reception, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, May 2007
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- Figure 36: Further experience of camping holidays, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, TV reception, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, May 2007
What Campers Want
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- Key points:
- What people generally want from a holiday
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- Figure 37: Ingredients for happy holidays, May 2007
- What do campers want?
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- Figure 38: Ingredients for happy holidays, by experience of camping, May 2007
- Figure 39: Ingredients for happy holidays, by experience of camping – continued, May 2007
Attitudes Towards Camping and Caravanning Holidays
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- Key points:
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- Figure 40: Attitudes towards camping and caravanning holidays, May 2007
- Camping out on the green?
- Attitudes towards camping and caravanning by demographics
- A family affair
- Not so great outdoors
- Tent segmentation
- Pitch down next to me
- All mod cons
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- Figure 41: Most popular attitudes towards camping and caravanning, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, TV reception, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, May 2007
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- Figure 42: Further attitudes towards camping and caravanning, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, TV reception, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, May 2007
Camping and Caravanning Targeting Opportunities
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- Key points:
- Target Groups
- Family Values (21% of respondents or 10.5 million adults)
- Fair Weathers (14% of respondents or 7 million adults)
- Unhappy Campers (44% of respondents or 22 million adults)
- What do Mintel’s target groups want?
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- Figure 43: Target groups, by holiday essentials, May 2007
- Figure 44: Target groups, by experience of camping and caravanning, May 2007
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- Figure 45: Target groups, by gender, age, socio-economic group, lifestage, household income, tenure, ACORN category, commercial TV viewing, marital status, presence of children, Mintel’s Special Groups, working status, region, newspaper readership, media usage, Internet usage, TV reception, supermarket usage and detailed lifestage groups, May 2007
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