Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Resources used for consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Bottom line
- Challenges to growth
- Trading down to QSR and fast casual?
- Price point compression
- Heated competition for the breakfast dollar
- Changing demographics may take their toll
- Leveraging strength and innovation keys to growth
- Playing the quality card
- Leveraging the late-night diner
- Supplementing full-service relaxation with quicker service
- Capitalizing on take-out
- Promote midscale as a gathering place
- Make the kids happy
- Supply structure
- Other key consumer insights
- Buffet style service popular among the majority
- Usage by daypart
- Reasons for choosing family restaurants, by daypart
Market Drivers
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- Economic conditions weigh on market
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- Figure 1: Impact of fluctuating gas prices on consumer expenditures, May 2007
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- Figure 2: Sales growth by fast food, fast casual, and family/midscale, 2004-06
- A competitive restaurant segment comparison
- Price and daypart activity
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- Figure 3: All day menu price points, Q1 2006-Q1 2007
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- Figure 4: Attitudes toward QSR and family/midscale food quality, June 2007
- Menu innovation and daypart activity
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- Figure 5: Percent change in new menu item activity by menu/daypart and dining type, 2005-06*
- Breakfast daypart activity
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- Figure 6: Attitudes towards faster service, June 2007
- Marketing claims undifferentiated
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- Figure 7: Top ten marketing claims on menus for family/midscale, QSR and fast casual
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- Figure 8: Leading cuisine profile for new menu items introduced 2006, midscale
- Figure 9: Leading cuisine profile for new menu items introduced 2006, QSR
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- Figure 10: Leading cuisine profile for new menu items introduced 2006, fast casual
- Figure 11: Leading cuisine profile for new menu items introduced 2006, casual
- Reflecting America’s diversity on menu
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- Figure 12: Population by race and Hispanic origin, 2002-12
- Maturity and the changing palate
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- Figure 13: Population by age groups, 2002-12
- Figure 14: Foreign-born population, by age and region of birth, 2003
Market Size and Trends
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- Market size
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- Figure 15: Total U.S. systemwide sales of family/midscale restaurants, at current and constant prices, 2004-06
- Market trends
- Steak- and dessert-focused concepts weak
- Dialing for dining
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- Figure 16: Where food was eaten, by restaurant type, April 2007
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- Figure 17: Attitudes toward family/midscale delivery, by age, June 2007
Supply Structure
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- Figure 18: U.S. systemwide sales for the top 15 family/midscale chains, 2004 and 2006
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- Figure 19: U.S. systemwide units for the top 15 family/midscale chains, 2004 and 2006
- Mergers and acquisitions
- Leading midscale operators
- Denny’s
- Menu composition and menu moves
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- Figure 20: Menu composition for Denny’s, by menu component, Q1 2007
- Opportunity quotient
- IHOP
- Menu composition and menu moves
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- Figure 21: Menu composition for IHOP, by menu component, Q1 2007
- Opportunity quotient
- Cracker Barrel
- Menu composition and menu moves
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- Figure 22: Menu composition for Cracker Barrel, by menu component, Q1 2007
- Opportunity quotient
- Golden Corral
- Menu composition and menu moves
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- Figure 23: Menu composition for Golden Corral, by menu component, Q1 2007
- Bob Evans Farms Inc.
- Bob Evans
- Menu composition and menu moves
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- Figure 24: Menu composition for Bob Evans, by menu component, Q1 2007
- Opportunity quotient
- Perkins and Marie Callender’s Inc.
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Advertising and Promotion
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- Attracting new customers
- Denny’s courts the late night crowd
- Restaurants promote themselves as a gathering place
- Spicing up the menu
- Retaining core customers
- Doing battle over breakfast
- Appealing to kids
- Kids menu strategies
The Consumer: Usage, Brand Preferences, and Attitudes
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- Summary
- Simmons usage and brand analysis
- Kids in tow
- Attitudes toward quality, service, and portion size
- Family/midscale restaurant usage
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- Figure 25: Usage of family and QSR restaurants, 2006
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- Figure 26: Usage of family restaurants, by key demographics, 2006
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- Figure 27: Usage of “top 6” family restaurants, 2000-06
- Family restaurant brand preferences
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- Figure 28: Family restaurants where adults dine, 2006
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- Figure 29: Adults who dine at family restaurants by race/ethnicity, 2006
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- Figure 30: Usage of “top 4” family restaurants by Hispanics, 2002-06
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- Figure 31: Adults who dine at family restaurants by race/ethnicity, 2006
- Teen brand preferences
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- Figure 32: Teens who dine at family restaurants by race/ethnicity, 2006
- How kids influence restaurant choice
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- Figure 33: Influence of children on family/midscale dining decision, by parents with children, June 2007
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- Figure 34: Importance of kid-centric attributes to parents’ midscale restaurant selection, by number of children, June 2007
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- Figure 35: Top 15 items on children’s menus in midscale/family restaurants, Q2 2004-Q2 2007
- Attitudes toward quality, service, and portion size at family restaurants
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- Figure 36: Attitudes toward quality, service, and portion size, June 2007
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- Figure 37: Attitudes toward quality, service, and portion size, by gender, June 2007
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- Figure 38: Attitudes toward quality, service, and portion size, by age, June 2007
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- Figure 39: Attitudes toward quality, service, and portion size, by household income, June 2007
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- Figure 40: Attitudes toward quality, service, and portion size, by race/ethnicity, June 2007
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- Figure 41: Attitudes toward quality, service, and portion size, by # of children in household, June 2007
The Consumer: Family Dining by Daypart
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- Summary
- Usage by daypart
- Reasons for choosing family restaurants, by daypart
- Usage by daypart
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- Figure 42: Family/midscale meals eaten for breakfast, lunch and dinner, by age, June 2007
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- Figure 43: Family/midscale meals eaten for breakfast, lunch and dinner, by household income, June 2007
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- Figure 44: Family/midscale meals eaten for breakfast lunch and dinner, by # of children in household, June 2007
- Late-night dining
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- Figure 45: Incidence of late night dining, by key demographics, June 2007
- Reasons for choosing family restaurants, by daypart
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- Figure 46: Reasons for eating at a family/midscale restaurant for breakfast, lunch, and dinner, June 2007
- Breakfast
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- Figure 47: Reasons for eating at a family/midscale restaurant for breakfast, by age, June 2007
- Lunch
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- Figure 48: Reasons for eating at a family/midscale restaurant for lunch, by gender, June 2007
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- Figure 49: Reasons for eating at a family/midscale restaurant for lunch, by age, June 2007
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- Figure 50: Reasons for eating at a family/midscale restaurant for lunch, by household income, June 2007
- Dinner
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- Figure 51: Reasons for eating at a family/midscale restaurant for dinner, by gender, June 2007
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- Figure 52: Reasons for eating at a family/midscale restaurant for dinner, by houseold income, June 2007
Future and Forecast
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- Future trends
- A future with take-out
- And a more futuristic dining experience
- Faster service—with a strong caveat
- Family with a splash of casual
- A need to strike a chord with minorities
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- Figure 53: Population by race and Hispanic origin, 2002-12
- Figure 54: Usage of family restaurants, by race/ethnicity, 2006
- Market forecast
- Family/midscale restaurants
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- Figure 55: Forecast of total U.S. systemwide sales of family and midscale restaurants, at current and constant prices, 2006-08
- Forecast factors
Appendix: Trade Associations
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