Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Health and wellness largely drives market sales
- The presence of private label also shapes market
- Market sales grow briskly
- Sales of trail mixes and dried fruit propelled category’s recent growth
- Highly diversified market “led” by three top national suppliers
- Supermarkets account for majority of nuts and dried fruit sales
- The nuts and dried fruit consumer
- Household usage facts about nuts
- Household penetration by demographic groups
- Consumers’ knowledge of nut health benefits
- Personal consumption of nuts
- Personal consumption of dried fruit
- The future of the nuts and dried fruit market
Market Drivers and Future Trends
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- Increasing consumer awareness for healthy snacking
- Broad-based government action targets adults and children alike
- Future implication:
- Health benefits supported by research and promoted by industry
- Future implication:
- Manufacturers capitalize on health trends
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- Figure 1: Top ten product claims in new nuts products, 2006
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- Figure 2: Top ten product claims in dried fruit products, 2006
- Future implication:
- Increasing consumer desire to eat healthier
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- Figure 3: Attitudes regarding healthy eating, 2002-05
- Future implication:
- Private label proves to be influential in category performance
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- Figure 4: Private label sales of nuts and dried fruit at FDM, at current and constant prices, 2001-06
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- Figure 5: FDM sales of private label nuts and dried fruit segmented by type of product, 2004 and 2006
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- Figure 6: Number of new nuts products and private label products released, 2001-07
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- Figure 7: Number of new nuts products released, by leading brands, 2001-07
- Future implication:
Market Size and Trends
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- Market size
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- Figure 8: U.S. retail sales of nuts and dried fruit through all channels, at current and constant prices, 2001-06
- Figure 9: U.S. retail sales of nuts and dried fruit at FDM, at current and constant prices, 2001-06
- Wal-Mart estimate
- Market trends
- New product launches and trends in nuts
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- Figure 10: New product releases in nuts, 2001-07
- New product launches and trends in dried fruit
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- Figure 11: New product releases in dried fruit, 2001-07
Market Segmentation
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- Introduction
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- Figure 12: FDM sales of nuts and dried fruit segmented by type, 2004 and 2006
- Snack nuts and seeds
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- Figure 13: FDM sales of snack nuts and seeds, at current and constant prices, 2001-06
- FDM sales of snack nuts and seeds by sub-segment
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- Figure 14: FDM sales of snack nuts and seeds, by product type, 2004 and 2006
- Dried fruit
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- Figure 15: FDM sales of dried fruit, at current and constant prices, 2001-06
- FDM sales of dried fruit by subsegment
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- Figure 16: FDM sales of dried fruit, by product type, 2004 and 2006
- Baking nuts
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- Figure 17: FDM sales of baking nuts, at current and constant prices, 2001-06
- Trail mix
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- Figure 18: FDM sales of trail mix, at current and constant prices, 2001-06
Supply Structure
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- Overview
- Companies and brands
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- Figure 19: Manufacturer sales of nuts and dried fruit in the U.S., 2004 and 2006
- Brand sales by segment
- Snack nuts and seeds
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- Figure 20: FDM manufacturer brand sales of snack nuts and seeds in the U.S., 2004 and 2006
- Dried fruit
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- Figure 21: FDM manufacturer brand sales of dried fruit in the U.S., 2004 and 2006
- Baking nuts
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- Figure 22: FDM manufacturer brand sales of baking nuts in the U.S., 2004 and 2006
- Trail mix
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- Figure 23: FDM manufacturer brand sales of trail mix in the U.S., 2004 and 2006
Advertising and Promotion
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- Introduction
- Kraft Foods
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- Figure 24: Planters Happy 100th Birthday TV ad
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- Figure 25: Planters Mr. Saturday Night TV ad
- Figure 26: Planters Whatta Man TV ad
- Diamond Foods
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- Figure 27: Emerald Eccentric Matadors TV ad
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- Figure 28: Emerald Goulet Exposed TV ad
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- Figure 29: Diamond Mischievous Snowman TV ad
- SunMaid Growers
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- Figure 30: SunMaid Grapes and Sunshine TV ad
Retail Distribution
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- Introduction
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- Figure 31: U.S. retail sales of nuts and dried fruit, by channel, 2004 and 2006
- Supermarkets
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- Figure 32: U.S. supermarket sales of nuts and dried fruit, at current and constant prices, 2001-06
- Drug stores
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- Figure 33: U.S. drug store sales of nuts and dried fruit, at current and constant prices, 2001-06
- Mass merchandisers
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- Figure 34: U.S. mass merchandiser sales of nuts and dried fruit, at current and constant prices, 2001-06
The Consumer—Purchasing of Nuts; Frequency; and Favorite Brands
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- Introduction
- Summary
- Household usage of nuts—trended data
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- Figure 35: Usage of nuts, by household, 2002-06
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- Figure 36: Kinds of nuts used, 2002-06
- Household usage of nuts—2006
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- Figure 37: Usage of nuts, by demographic groups, January-September 2006
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- Figure 38: Kinds of nuts used, by age, January-September 2006
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- Figure 39: Kinds of nuts used, by race/ethnicity, January-September 2006
- Frequency of usage of nuts
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- Figure 40: Frequency of usage of nuts, by household, 2001-06
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- Figure 41: Frequency of usage of nuts, by age, January-September 2006
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- Figure 42: Frequency of usage of nuts, by race/ethnicity, January-September 2006
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- Figure 43: Frequency of usage of nuts, by Hispanic heritage and country of origiin, January-September 2006
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- Figure 44: Frequency of usage of nuts, by income, January-September 2006
- Brands of nuts used
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- Figure 45: Brands of nuts used, by region, January-September 2006
The Consumer—Usage Occasions for Nuts and Health Positioning
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- Summary
- Incidence of eating any type of nuts
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- Figure 46: Incidence of eating any type of nuts, by demographic factors, April 2007
- Knowledge about health properties of nuts
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- Figure 47: Knowledge about health properties of nuts, April 2007
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- Figure 48: Knowledge about health properties of nuts, by gender, April 2007
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- Figure 49: Knowledge about health properties of nuts, by age, April 2007
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- Figure 50: Knowledge about health properties of nuts, by race/ethnicity, April 2007
- Allergy to nuts
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- Figure 51: Incidence of nut allergies, by demographic factors, April 2007
- Ways that respondents eat nuts
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- Figure 52: Ways that respondents eat nuts, by gender, April 2007
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- Figure 53: Ways that respondents eat nuts, by age, April 2007
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- Figure 54: Ways that respondents eat nuts, by income, April 2007
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- Figure 55: Ways that respondents eat nuts, by race/ethnicity, April 2007
- Sweet, spicy, salty or plain—flavor preferences in nut products
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- Figure 56: Sweet, spicy, salty or plain, by gender, April 2007
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- Figure 57: Sweet, spicy, salty or plain, by age, April 2007
The Consumer—Usage Occasions for Dried Fruit and Health Positioning
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- Summary
- Incidence of eating dried fruit
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- Figure 58: Incidence of eating dried fruit, by demographic factors, April 2007
- Ways that respondents eat dried fruit
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- Figure 59: Ways that respondents eat dried fruit, by age, April 2007
- Familiarity with dried fruit and vegetable products
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- Figure 60: Familiarity with dried fruit and vegetable products, April 2007
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- Figure 61: Familiarity with dried fruit and vegetable products, by age, April 2007
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- Figure 62: Familiarity with dried fruit and vegetable products, by income, April 2007
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- Figure 63: Familiarity with dried fruit and vegetable products, by race/ethnicity, April 2007
Future and Forecast
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- Market forecast
- Nuts and dried fruit market
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- Figure 64: Forecast of total U.S. retail sales of nuts and dried fruit through all channels, at current and constant prices, 2007-12
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- Figure 65: Forecast of U.S. retail sales of nuts and dried fruit at FDM, at current and constant prices, 2007-12
- Snack nuts and seeds
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- Figure 66: Forecast of U.S. FDM sales of snack nuts and seeds, at current and constant prices, 2007-12
- Dried fruit
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- Figure 67: Forecast of U.S. FDM sales of dried fruit, at current and constant prices, 2007-12
- Baking nuts
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- Figure 68: Forecast of U.S. FDM sales of baking nuts, at current and constant prices, 2007-12
- Trail mix
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- Figure 69: Forecast of U.S. FDM sales of trail mix, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
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