Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Highlights
- Flat sales of dress and casual shoes reflect lower price points
- Baby Boomers will boost sales as they seek out technology-driven comfortable shoes
- High-end segment strong, but consumers increasingly price-conscious
- Family shoe store suppliers stepping up offerings, higher-end department stores do well, and online retailers just starting to find a niche
- Some retailers and manufacturers experimenting with advertising and promotion
- Women are equal-opportunity shoe shoppers, with purchases spread among retailers
- Buying shoes as a treat or indulgence…
- ...but casual and comfort is also key
- A continuing love affair with shoes for women
- Forecast and future trends
Market Drivers and Future Trends
-
- Introduction
- Aging population
-
- Figure 1: U.S. female population, by age, 2002-12
-
- Figure 2: Generations, 2002-12
- Orthopedic selections
- Online retailing makes shoe shopping a breeze
- Black and Hispanic women grow the market
-
- Figure 3: Population of females, by age, by race and Hispanic origin, 2007
- Hispanics fuel most recent trends
- The conspicuous consumer, and the bargain hunter
-
- Figure 4: Median household income, 2003 and 2004
- Aspirational trends
- Luxury trends
- An eco-friendly enclave
-
- Figure 5: Frequency of buying green products, August 2006
Market Size and Trends
-
- Total U.S. retail women’s footwear sales
-
- Figure 6: Total U.S. retail sales of all women’s shoes, at current and constant prices, 2002-07
Market Segmentation
-
- Sales of dress and casual footwear
-
- Figure 7: Total U.S. retail sales of women’s dress and casual shoes (excluding athletic and rugged shoes), at current and constant prices, 2002-07
- Sales of athletic and rugged footwear
-
- Figure 8: Total U.S. retail sales of women’s athletic and rugged shoes (excluding dress/casual shoes), at current and constant prices, 2002-07
Supply Structure
-
- Overview
- The luxury market
- A market for nostalgia?
Advertising and Promotion
-
- Overview
- Macy’s
-
- Figure 9: TV ad: Macy’s has more styles
- Dansko
- DSW
- Zappos.com
-
- Figure 10: TV ad: Zappos.com’s focus on customer service
- Chernin’s Shoe Outlet
-
- Figure 11: TV ad: Chernin’s has inexpensive shoes
- Candie’s
-
- Figure 12: TV ad: “Glamorous”
- Nina
Retail Distribution
-
- Introduction
-
- Figure 13: Where women purchased shoes in the past year, by retailer type, March 2007
-
- Figure 14: Sales of women’s dress and casual footwear, by type of retailer, 2005 and 2007
- Shoe stores
-
- Figure 15: Shoe store sales of women’s dress and casual footwear, at current and constant prices, 2002-07
- Shoe stores by type of retailer
-
- Figure 16: Shoe store sales of women’s dress and casual footwear, by type of retailer, 2005 and 2007
- Department stores
-
- Figure 17: Department store sales of women’s dress and casual footwear,
- Clothing stores
-
- Figure 18: Clothing store sales of women’s dress and casual footwear, at current and constant prices, 2002-07
- Discount stores, superstores, warehouse clubs, and other
-
- Figure 19: Sales of women’s dress and casual footwear at discount stores, warehouse clubs, and online retailers, at current and constant prices, 2002-07
The Consumer
-
- Introduction
- Summary
- Recent purchase of women’s footwear
-
- Figure 20: Women’s footwear purchases in the past 12 months, March 2007
-
- Figure 21: Women’s footwear purchases in the past 12 months, by age, March 2007
-
- Figure 22: Women’s footwear purchases in the past 12 months, by household income, March 2007
-
- Figure 23: Women’s footwear purchases in the past 12 months, by region, March 2007
- Number of shoes purchased
-
- Figure 24: Number of pairs of shoes purchased in the past 12 months (non-athletic), January-October 2006
-
- Figure 25: Number of pairs of shoes purchased in the past 12 months (non-athletic), by age, January-October 2006
-
- Figure 26: Number of pairs of shoes purchased in the past 12 months (non-athletic), by race/ethnicity, January-October 2006
- Where last pair of shoes were purchased
-
- Figure 27: Where shoes were purchased in the past year, by age, March 2007
-
- Figure 28: Where shoes were purchased in the past year, by household income, March 2007
-
- Figure 29: Where shoes were purchased in the past year, by race/ethnicity, March 2007
-
- Figure 30: Where shoes were purchased in the past year, by region, March 2007
- Why footwear was purchased
-
- Figure 31: Reason for purchasing shoes, March 2007
-
- Figure 32: Reason for purchasing shoes, by age, March 2007
-
- Figure 33: Reason for purchasing shoes, by household income, March 2007
-
- Figure 34: Reason for purchasing shoes, by race/ethnicity, March 2007
-
- Figure 35: Reason for purchasing shoes, by region, March 2007
- Attitudes towards footwear shopping and shopping habits
-
- Figure 36: Attitudes towards shoe shopping, March 2007
-
- Figure 37: Attitudes towards shoe shopping, by age, March 2007
-
- Figure 38: Attitudes towards shoe shopping, by race/ethnicity, March 2007
-
- Figure 39: Attitudes towards shoe shopping, by region, March 2007
The Teen Consumer
-
- Summary
- Teen purchase patterns for shoes
-
- Figure 40: Types of shoes purchased in the past 12 months, January-October 2006
-
- Figure 41: Types of shoes purchased in the past 12 months, by age, January-October 2006
-
- Figure 42: Number of pairs of shoes purchased in the past 12 months, January-October 2006
-
- Figure 43: Number of pairs of shoes purchased in the past 12 months, by age group, January-October 2006
- Where teens purchase shoes
-
- Figure 44: Shoe shops frequented, January-October 2006
-
- Figure 45: Shoe shops frequented, by age, January-October 2006
-
- Figure 46: Shoe shops frequented, by race/ethnicity, January-October 2006
- Department or discount store purchases
-
- Figure 47: Department store purchases, by teen age groups, January-October 2006
Forecast
-
- Market forecast
- Women’s shoes
-
- Figure 48: Forecast of total U.S. sales of women’s shoes, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
Back to top