Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Baby Boomers drive the market
- Anti-aging products increase sales
- Growth in the category led by eye makeup
- Ethnic-specific, anti-aging, and private label poised for growth
- Cover Girl leads brands in popularity
- Consumer insights on usage, attitudes, and positioning
- Eye makeup leads future sales
Market Drivers
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- Boomers drive growth
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- Figure 1: Female population projections, by age, 2002-12
- Teens and tweens
- Changing concepts of age
- Race and ethnicity
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- Figure 2: Population, by race and Hispanic origin, 2002-12
- Consumers reach for affordable luxury
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- Figure 3: Total U.S. FDM private label sales of makeup products, 2004 and 2006
Market Size and Trends
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- Market size
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- Figure 4: Total U.S. retail sales of makeup products, at current and constant prices, 2001-06
- Market trends
- Mineral makeup gains momentum
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- Figure 5: Total U.S. new cosmetic introductions with vitamin/mineral-fortified claims, 2004-06
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- Figure 6: Number of new U.S. cosmetic products, by ingredient claim, 2006
- Botanical and herbal meet natural niche
- Performance-driven ingredients
- Other trends
Market Segmentation
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- Overview
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- Figure 7: Total U.S. retail sales of makeup products, segmented by channel, 2004 and 2006
- Facial makeup
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- Figure 8: Total U.S. sales of facial makeup, at current and constant prices, 2001-06
- Eye makeup
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- Figure 9: Total U.S. sales of eye makeup, at current and constant prices, 2001-06
- Lip makeup
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- Figure 10: Total U.S. sales of lip makeup, at current and constant prices, 2001-06
Supply Structure
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- FDM manufacturers and brands
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- Figure 11: Manufacturer sales of FDM makeup products in the U.S., 2004 and 2006*
- Facial makeup
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- Figure 12: Manufacturer brand sales of FDM facial makeup products in the U.S., 2004 and 2006*
- Eye makeup
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- Figure 13: Manufacturer brand sales of FDM eye makeup products in the U.S., 2004 and 2006
- Lip makeup
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- Figure 14: Manufacturer brand sales of FDM lip makeup products in the U.S., 2004 and 2006
- Company profiles
- L’Oréal
- Procter & Gamble
- Revlon
- Estée Lauder
- Elizabeth Arden
- Avon
Advertising and Promotion
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- L’Oréal
- L’Oréal H.I.P. (High Intensity Pigment)
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- Figure 15: L’Oréal H.I.P. (High Intensity Pigment), 2006
- L’Oréal Volume Shocking Mascara
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- Figure 16: L’Oréal Volume Shocking Mascara, 2006
- L’Oréal H.I.P. (High Intensity Pigments), Ebony April 2007
- Maybelline Instant Eye Rewind
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- Figure 17: Maybelline Instant Eye Rewind, 2006
- Procter & Gamble
- Cover Girl Queen Collection, Ebony April 2007
- Cover Girl True Shine lipstick
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- Figure 18: Cover Girl Trueshine lipstick, 2006
- Max Factor Lash Perfection Mascara, Vogue, October 2006
- Cover Girl True Blend Whipped foundation, Vogue, October 2006
- Estée Lauder
- Clinique Foundation, Vogue, October 2006
- Elizabeth Arden
- Avon
- Avon Superfull mascara
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- Figure 19: Avon Superfull mascara, 2006
- Rimmel
- Rimmel Rich Moisture Crème Lipstick
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- Figure 20: Rimmel Rich Moisture Crème Lipstick, 2006
- Neutrogena
- Other advertisers
- Revlon ColorStay Foundation
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- Figure 21: Revlon ColorStay Foundation, 2006
- Almay Hydracolor lipstick
- Almay Intense i color
- Bare Escentuals
- Merle Norman
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- Figure 25: Merle Norman, 2006
- Physicians Formula
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- Figure 26: Physicians Formula, 2006
Retail Distribution
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- Introduction
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- Figure 27: U.S. retail sales of makeup products, by channel, 2004 and 2006
- Drug stores and mass merchandisers
- Department stores
- Non-store and other retailers
- Internet
- Supermarkets
The Consumer—Usage of Makeup
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- Introduction
- Summary
- Other findings
- Types of makeup used—trended data
- Tends in lip color
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- Figure 28: Types of lip makeup used, 2002-06
- Trends in foundation, blusher and eye makeup formats
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- Figure 29: Formats of foundation, blusher, and eye makeup used, 2002-06
- Adult makeup usage
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- Figure 30: Adult makeup usage, by age, February 2007
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- Figure 31: Adult makeup usage, by income, February 2007
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- Figure 32: Adult makeup usage, by race/ethnicity, February 2007
- Types of makeup used
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- Figure 33: Women’s makeup usage, 2000-06
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- Figure 34: Women’s makeup usage, by age, January-October 2006
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- Figure 35: Women’s makeup usage, by race/ethnicity, January-October 2006
- Brand usage
- Lipstick and lip gloss
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- Figure 36: Brands of lipstick and lip gloss used, by age, January-October 2006
- Foundation
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- Figure 37: Brands of foundations used, by age, January-October 2006
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- Figure 38: Brands of foundations used, by race/ethnicity, January-October 2006
- Blusher
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- Figure 39: Brands of blusher used, by age, January-October 2006
- Eye shadow
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- Figure 40: Brands of eye shadow used, by age, January-October 2006
The Consumer—Attitudes
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- Summary
- Attitudes toward makeup
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- Figure 41: Attitudes toward makeup, by age, February 2007
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- Figure 42: Attitudes toward makeup, by race/ethnicity, February 2007
- Important qualities for makeup
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- Figure 43: Makeup attribute preferences, by age, February 2007
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- Figure 44: Makeup attribute preferences, by race/ethnicity, February 2007
- Influences to try new products
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- Figure 45: Influences to try new products, by age, February 2007
- Preferred retail outlets for makeup purchases
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- Figure 46: Types of makeup purchased, by age, February 2007
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- Figure 47: Types of makeup purchased, by race/ethnicity, February 2007
- Cosmetic industry changes
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- Figure 48: Desired changes respondents would like from the industry, by age, February 2007
The Teen Consumer
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- Summary
- Teen makeup incidence
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- Figure 49: Number of female teens who wear makeup, by age, February 2007
- Teen makeup usage
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- Figure 50: Teenage makeup usage, 2002-06
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- Figure 51: Teenage makeup usage, by age, January-October 2006
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- Figure 52: Teenage makeup usage, by race/ethnicity, January-October 2006
- What teens look for in makeup products
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- Figure 53: What makeup qualities teens look for, by age, February 2007
- Makeup properties teens look for
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- Figure 54: Qualities that are important to teens when choosing makeup, by age, February 2007
- Retail outlets teens frequent for makeup
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- Figure 55: Retail outlet where teens buy makeup, by age, February 2007
- Convincing teens to try new makeup
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- Figure 56: Inclinations for trying a new product or makeup brand, by age, February 2007
- Desired changes from cosmetic industry
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- Figure 57: Desired changes from cosmetic industry, by age, February 2007
Future and Forecast
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- Future trends
- Female population
- Race and ethnicity
- Natural products continue to increase
- Private label expected to expand
- Market Forecast
- Makeup
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- Figure 58: Forecast of total U.S. retail sales of makeup products, at current and constant prices, 2006-11
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- Figure 59: Graph: Forecast of makeup products, at current and constant prices, 2006-11
- Facial makeup
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- Figure 60: Forecast of U.S. sales of facial makeup, at current and constant prices, 2006-11
- Eye makeup
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- Figure 61: Forecast of U.S. sales of eye makeup, at current and constant prices, 2006-11
- Lip makeup
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- Figure 62: Forecast of U.S. sales of lip makeup, at current and constant prices, 2006-11
Appendix: Trade Associations
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