Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
Executive Summary
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- Allergies and intolerance—the big picture
- Perception, awareness and causes
- The free-from marketplace
- The free-from players
- Limited and concentrated promotional efforts
- The consumers—aware of their condition, and living with it…
- … but some suffer more than others
- Looking ahead—growth likely in the near term
Market Drivers
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- Understanding the variations; allergies and intolerance
- Celiac disease
- Lactose intolerance
- The primary culprits
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- Figure 1: Rates of risk of reactions to other foods, 2001
- Egg
- Fish/shellfish
- Milk
- Peanut
- Soy
- Tree nut (walnut, cashew, etc.)
- Wheat
- Allergies in kids
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- Figure 2: Attributes deemed “very important” when choosing food/drinks for child under 3, July 2006
- Government regulation
- Food Allergen Labeling and Consumer Protection Act (FALCPA)
- Gluten-free label claim
- 2006 state government action
- Causes of allergies
- Races and ethnicities
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- Figure 3: Interest in diet trends, by race/ethnicity, February 2007
- Increasing awareness
- More mainstream products go “allergy-proof”
- The high cost of having an allergy
- Dining out—consumer risks and industry challenges
- Food recalls
- Beyond allergies and intolerances—the free-from allure
Market Sales, Segments and Trends
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- Figure 4: sales of selected free-from segments in the U.S., 2004 and 2006
- Segments
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- Figure 5: Number of new products introductions with low/no/reduced allergen claims, 2001-06
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- Figure 6: Number of new products introductions with low/no/reduced allergen claim, by category, 2001-06
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- Figure 7: New product introductions with no/low/reduced allergen claim, by category, 2004 and 2006
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- Figure 8: Sales of healthy snacks*, segmented by type, 2004 and 2006
- Gluten-free
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- Figure 9: New product releases with a gluten-free claim, 2001-06
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- Figure 10: New gluten-free product introductions, by category, 2001-06
- Dairy- and lactose-free
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- Figure 11: Dairy-free product introductions, 2001-06
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- Figure 12: Dairy and dairy-free product introductions, 2001-06
- Figure 13: Lactose-free product introductions 2001-06
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- Figure 14: Dairy-free and lactose-free product introductions 2001-06, by category
- Nuts
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- Figure 15: Nut-free product introductions, 2001-06
- Pan-allergenic free-from foods
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Supply Structure
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- Figure 16: Gluten-free new product introductions, by company, 2001-06
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- Figure 17: Lactose-free new product introductions, by company, 2001-06
- Figure 18: Dairy-free new product introductions, by company, 2001-06
- Company profiles
- Dean Foods
- Amy’s Kitchen
- Hain Celestial
- Glutino
- Eden Foods
- 8th Continent LLC
- Galaxy Nutritional Foods
- Nature’s Path
- Lundberg Family Farms
- Pamela's Products, Inc.
- Enjoy Life Natural Brands LLC
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Advertising and Promotion
Retail Snapshot
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- Figure 19: How grocers address shoppers' health concerns, 2006
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The Consumer
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- Introduction
- Summary of consumer survey highlights
- Incidence of allergies or intolerance to food or beverages
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- Figure 20: Incidence of allergies or intolerance to any food or beverages, February 2007
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- Figure 21: Incidence of allergies or intolerance to any food or beverages, by age, February 2007
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- Figure 22: Incidence of allergies or intolerance to any food or beverages, by race/ethnicity, February 2007
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- Figure 23: Incidence of allergies or intolerance to any food or beverages, by income, February 2007
- Others in household with allergies or intolerances
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- Figure 24: Others in the household that have allergies or intolerance to any food or beverages, February 2007
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- Figure 25: Others in the household that have allergies or intolerance to any food or beverages, by race/ethnicity, February 2007
- Purchase of specific free-from foods and beverages
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- Figure 26: Purchase of specific free-from food or beverages, February 2007
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- Figure 27: Purchase of specific free-from food or beverages, January 2005
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- Figure 28: Purchase of specific free-from food or beverages, by age, February 2007
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- Figure 29: Purchase of specific free-from food or beverages, by race/ethnicity, February 2007
- Degree of sensitivity to a wide range of foods—and actions taken
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- Figure 30: Degree of sensitivity to certain food or beverages—and actions taken, February 2007
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- Figure 31: Degree of sensitivity to certain food or beverages—and actions taken, January 2005
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- Figure 32: Degree of sensitivity to milk, eggs, soy, or gluten, by gender and age, February 2007
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- Figure 33: Degree of sensitivity to milk, eggs, soy, or gluten, by race/ethnicity, February 2007
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- Figure 34: Degree of sensitivity to shellfish, peanuts, tree nuts, or fish, by gender and age, February 2007
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- Figure 35: Degree of sensitivity to shellfish, peanuts, tree nuts, or fish, by race/ethnicity, February 2007
- Symptoms resulting from eating the wrong foods
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- Figure 36: Symptoms resulting from eating or exposure to foods you are allergic or sensitive to, February 2007
- Incidence of doctor-diagnosed allergy or intolerance
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- Figure 37: Incidence of doctor-diagnosed allergy or intolerance, February 2007
- Notice taken of new FDA-required labeling
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- Figure 38: Notice taken of new FDA-required labeling, February 2007
- Attitudes that affect shopping behavior
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- Figure 39: Various attitudes that affect shopping behavior, by gender and age, February 2007
- Attitudes towards what the industry could do to help
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- Figure 40: Attitudes towards what the industry could do to help, by gender and age, February 2007
- Other types of allergies
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- Figure 41: Other types of allergies, February 2007
- View on whether there is an adequate selection of free-from products
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- Figure 42: Is there an adequate selection of these free-from products, by age, February 2007
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- Figure 43: Do you feel there is an adequate selection of these free-from products, January 2005
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- Figure 44: Is there an adequate selection of these free-from products, by race/ethnicity, February 2007
- Taste of free-from products compared to regular products
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- Figure 45: Taste of free-from products compared to regular products, February 2007
Future and Forecast
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- Future trends
- Replicating mainstream food and beverage trends
- Vaccinations and prevention
- Hispanic population growth, with a nod to other races
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- Figure 46: Population, by race and Hispanic origin, 2002-12
- Growing attention to the category by major manufacturers and retailers
- Health literacy
Appendix: Trade Associations
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