Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Insights and Opportunities
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- It’s my life
- It’s not for boys
- Street cred
Market In Brief
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- Healthy demand in mainstream…
- …but specialist holidays remain niche
- Package face-lift
- Health combo
- Life changing holidays
- Shopping for salvation
- Personal services
- DIY spa
- Elixir of life
Fast Forward Trends
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- Trend 1: Damsels in De-stress
- Definition
- Context
- Market touchpoints/implications
- Trend 2: Girly Men
- Definition
- Context
- Market touchpoints/implications
- What is Mintel Inspire?
Internal Market Environment
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- Key points:
- Stagnant waters
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- Figure 1: Domestic holidays and expenditure, 2002-06
- Overseas strength
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- Figure 2: Overseas holidays and expenditure, at constant and current prices, 2002-06
- Varied and active mix
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- Figure 3: Type of holiday taken for last holiday abroad, 2002-06
- Serial travellers
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- Figure 4: Number of holidays taken, by adults who went abroad for their last holiday, 2002-06
- Little and often
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- Figure 5: Length of last holiday abroad, 2002-06
- Common gripe
- Making waves
Broader Market Environment
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- Key points:
- Healthy obsession
- Expanding population
- Couch potato nation
- Naked chef
- Under pressure
- Prevention or cure?
- Botox Britain
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- Figure 6: Estimated UK market for cosmetic surgery by number of procedures and value, 2001-06
- Hernia holidays
- Tyranny of technology
- Whole person
- Patron Paltrow
- Economy: Needs and desires
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2002-11
- Preservation order
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- Figure 8: Trends in the age structure of the UK population, by gender, 2001-11
- Figure 9: Forecast adult population trends, by socio-economic group, 2001-11
- Lap of luxury
Competitive Context
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- Key points:
- Health and wellness holidays
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- Figure 10: Health and wellness holidays market value in the context of overall holiday market value, 2006
- Overseas medical tourism
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points:
- Cook goes zen
- Pulp friction
- No fun
- Life-changing holidays
- Tummy tuck safari
Market Size, Segmentation and the Future
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- Key points:
- Past & present
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- Figure 11: Use of health and wellness treatments at home and on holiday in the past 12 months, 2006
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- Figure 12: Health and wellness travel market, estimated value by segment, 2006
- Steady expansion
- Medical tourism strong
- Future
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- Figure 13: Forecast of expenditure on domestic and overseas holidays, by value, 2006-11
- Scenario 1: Static
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- Figure 14: Forecast expenditure on health and wellness tourism, scenario 1, 2006-11
- Scenario 2: Positive
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- Figure 15: Forecast expenditure on health and wellness tourism, scenario 2 at current prices, 2006-11
- Package face-lift
- Six-hand massage
- This is hardcore
- DIY challenge
- Small is beautiful
- Surgical risks
Companies and Products
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- Key points:
- Extreme fragmentation
- UK
- Champneys Health Resorts
- Overseas
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- Figure 16: Condé Nast top 10 spas worldwide, 2006 (by readers’ votes)
- Overseas health and wellness holiday operators
- Mainstream
- Thomas Cook
- First Choice
- Specialists
- A Spa to Life
- Thermalia
- Erna Low Body & Soul
- La Joie de Vivre Travel
- Essential Escapes
- in:spa
- Wellbeing Escapes
- Specific Spas
Health and Wellness Treatments – Everyday Versus Holiday
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- Key points:
- Healthy lifestyles and holidays
- Massaging the figures
- Gender bending
- Cosmetic changes
- Full of shiatsu
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- Figure 17: Use of health and wellness treatments at home and on holiday, 2006
- Types of health and wellness holiday
- Home advantage
- DIY threat
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- Figure 18: Health and wellness breaks, short break versus longer stay, 2006
- Detailed Demographics
- Who takes treatment?
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- Figure 19: Most popular health and wellness treatments on holiday by demographics, 2006
- Figure 20: Next most popular health and wellness treatments on holiday by demographics, 2006
Attitudes Towards Health and Wellness Holidays
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- Key points:
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- Figure 21: Attitudes towards health and wellness breaks, 2006
- Detox & re-tox
- Half way house
- Focus on warm targets
- Post operative potential
- Demographic targeting
- Reward culture
- Highland spring
- Daydippers
- Eternal Youth
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- Figure 22: Most popular attitudes towards health and wellness holidays by demographics, 2006
- Figure 23: Further attitudes towards health and wellness holidays by demographics, 2006
Health and Wellness Holiday Targeting Opportunities
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- Key points:
- Who are the target groups?
- Activists (23% of Internet users or 6.8 million people)
- Trialists (9% of Internet users or 2.7 million people)
- The Deterred (11% of Internet users or 3.3 million people)
- Spa-rse (41% of Internet users or 12.2 million people)
- Traditionalists (17% of Internet users or 5.1 million people)
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- Figure 24: Target groups by health and wellness at home and on holiday, 2006
Detailed Demographics
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- Figure 25: Target groups by demographics, 2006
- Home and away
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- Figure 26: Health and wellness used at home and on holiday, 2006
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